Evaluation task 3
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Transcript of Evaluation task 3
Evaluation Task 3
Which Kind of Media Institution might
distribute your product, and why?“”
Throughout the making of our film we had to
keep in mind the target audience; who the film
was going to attract.
I had three difference audiences we wanted to appeal to, our primary target audience, young
male teenagers aged 12-17, our secondary audience of young male adults aged 24-30 and our
third audience, parents aged 34-44 who want to take their young male teenagers, 12-17, to the
cinema.
With this, we knew that the film was going to attract a niche audience, due to it’s low budget
and male orientated audience. We also knew that it does not have many of the unique
selling points of Hollywood blockbusters that allow them to be picked up by global
conglomerate companies such as Time Warner, owners of Warner Bros.
We would aim to be picked up by a independent film studio as a best case scenario,
due to the fact that we would be using a new, first time director. This would allow us to
market this as a USP; our directors debut. We would also use relatively unknown
actors who had appeared only in independent, niche films which would also attract a
small fan-base of the actor. We would not use an A-List star, however, due to the low
budget nature of our film.
TARGET AUDIENCE
Young Male Teenagers aged 12 – 17
Young Male Adults aged 24 – 30
Parents aged 34 - 44
TO WARNER
BROS WEBSITE
FILM DISTRIBUTION COMPANY
DNA FILMS
An ideal film distribution company for us is DNA Films. They are a number of reasons for this:
1. They are an independent film studio based in the UK, with a record for
taking on new directors such as Danny Boyle for the movie Trainspotting
and making the film directional debut of Bill Eagles for Beautiful Creatures
(2000).
2. They have released similar, low budget thrillers such as 28 Days Later,
which gained large cinematic success. This would mean they are likely to
take on similar films, as they know that they sell to a wide audience. This
film was directed by Danny Boyle, who was still making a name for himself
as a director at this point.
TO DNA WEBSITE
WATCH THE
28 DAYS
LATER TRAILER
3. DNA Films have a well known reputation for releasing
experimental films and only releasing films of a high
standard, often reaching cult status, such as “The
Beach” and “Trainspotting”
28 Days Later / Cinematic Release28 Days Later is a film that draws large similarities with our thriller, Cyclone. The film had a very
low budget of just £5,000,000 however took in a total of £52,833,190 at the box
office. This makes the film a box office success, and we hope to emulate this large profit.
EARNINGS STATS
FROM WIKIPEDIA.
The plot of 28 Days Later is also similar to Cyclone, with the movie taking
place 28 Days after a deadly virus has wiped out a huge portion of the
world. This is similar to Cyclone, which also explores the period after
humanity has been put at risk by the killer software Cyclone.
CinematicReleaseOnly being released in 1500 cinemas in the US, it was a considerable
success that it made over $45 million. Cyclone would be released in a
similarly small number of cinemas in the UK and the US for a short time
period, released in 2D. A greater emphasis would be placed on the DVD
and BluRay release of the film, and as a tie-in to the technological themes
of the thriller, we would include UltraViolet copies in the packaging of the
DVD’s. This would allow the users to put a copy of
the film on their computer when they buy the DVD.ABOUT
ULTRAVIOLET
AdvertisingTo advertise our thriller, we would want to play on our strengths and place a large emphasis on
social media and online advertising. We aim to use technology and the internet to help us
promote our film, as the young, technologically advanced audience are going to be the ones
most likely to want to watch the film. Ideas suggested for the online promotion include hashtags,
such as #CycloneInstalling to create interest, and online scavenger hunts, looking in social
media for clues about the film, unlocking trailers and bonus content as prizes. The advantage of
social advertising is that it reaches a large audience and is cost effective.
One film that used social media to a
huge advantage is The Dark Knight
Rises, which revealed a frame of the
trailer after graffiti, left around the city
and given clues to the location on the
website, was found, posted and tagged
on twitter.
DARK KNIGHT
GRAFFITI IN
INDIA
CLICK TO
READ MORE
We would also use traditional advertising such as TV
Spots, Magazine adverts and Billboards. These
would be used sparingly, however, as we want to be
as cost effective as possible. We would place a
larger emphasis on the TV Advertising when the
DVD was released, as it would only be in Cinemas
for a short period of time.
Traditional Advertising