Evaluation Task 3

Which Kind of Media Institution might

distribute your product, and why?“”

Throughout the making of our film we had to

keep in mind the target audience; who the film

was going to attract.

I had three difference audiences we wanted to appeal to, our primary target audience, young

male teenagers aged 12-17, our secondary audience of young male adults aged 24-30 and our

third audience, parents aged 34-44 who want to take their young male teenagers, 12-17, to the

cinema.

With this, we knew that the film was going to attract a niche audience, due to it’s low budget

and male orientated audience. We also knew that it does not have many of the unique

selling points of Hollywood blockbusters that allow them to be picked up by global

conglomerate companies such as Time Warner, owners of Warner Bros.

We would aim to be picked up by a independent film studio as a best case scenario,

due to the fact that we would be using a new, first time director. This would allow us to

market this as a USP; our directors debut. We would also use relatively unknown

actors who had appeared only in independent, niche films which would also attract a

small fan-base of the actor. We would not use an A-List star, however, due to the low

budget nature of our film.

TARGET AUDIENCE

Young Male Teenagers aged 12 – 17

Young Male Adults aged 24 – 30

Parents aged 34 - 44

TO WARNER

BROS WEBSITE

FILM DISTRIBUTION COMPANY

DNA FILMS

An ideal film distribution company for us is DNA Films. They are a number of reasons for this:

1. They are an independent film studio based in the UK, with a record for

taking on new directors such as Danny Boyle for the movie Trainspotting

and making the film directional debut of Bill Eagles for Beautiful Creatures

(2000).

2. They have released similar, low budget thrillers such as 28 Days Later,

which gained large cinematic success. This would mean they are likely to

take on similar films, as they know that they sell to a wide audience. This

film was directed by Danny Boyle, who was still making a name for himself

as a director at this point.

TO DNA WEBSITE

WATCH THE

28 DAYS

LATER TRAILER

3. DNA Films have a well known reputation for releasing

experimental films and only releasing films of a high

standard, often reaching cult status, such as “The

Beach” and “Trainspotting”

28 Days Later / Cinematic Release28 Days Later is a film that draws large similarities with our thriller, Cyclone. The film had a very

low budget of just £5,000,000 however took in a total of £52,833,190 at the box

office. This makes the film a box office success, and we hope to emulate this large profit.

EARNINGS STATS

FROM WIKIPEDIA.

The plot of 28 Days Later is also similar to Cyclone, with the movie taking

place 28 Days after a deadly virus has wiped out a huge portion of the

world. This is similar to Cyclone, which also explores the period after

humanity has been put at risk by the killer software Cyclone.

CinematicReleaseOnly being released in 1500 cinemas in the US, it was a considerable

success that it made over $45 million. Cyclone would be released in a

similarly small number of cinemas in the UK and the US for a short time

period, released in 2D. A greater emphasis would be placed on the DVD

and BluRay release of the film, and as a tie-in to the technological themes

of the thriller, we would include UltraViolet copies in the packaging of the

DVD’s. This would allow the users to put a copy of

the film on their computer when they buy the DVD.ABOUT

ULTRAVIOLET

AdvertisingTo advertise our thriller, we would want to play on our strengths and place a large emphasis on

social media and online advertising. We aim to use technology and the internet to help us

promote our film, as the young, technologically advanced audience are going to be the ones

most likely to want to watch the film. Ideas suggested for the online promotion include hashtags,

such as #CycloneInstalling to create interest, and online scavenger hunts, looking in social

media for clues about the film, unlocking trailers and bonus content as prizes. The advantage of

social advertising is that it reaches a large audience and is cost effective.

One film that used social media to a

huge advantage is The Dark Knight

Rises, which revealed a frame of the

trailer after graffiti, left around the city

and given clues to the location on the

website, was found, posted and tagged

on twitter.

DARK

KNIGHT

GRAFFITI

IN INDIA

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READ

MORE

We would also use traditional advertising such as TV

Spots, Magazine adverts and Billboards. These

would be used sparingly, however, as we want to be

as cost effective as possible. We would place a

larger emphasis on the TV Advertising when the

DVD was released, as it would only be in Cinemas

for a short period of time.

Traditional Advertising