(0:23) This screenshot shows the intertextuality used in our music video, during all of the performance sequences they main singer is wearing a Nirvana t-shirt. Intertextuality is a convention used in many indie rock videos but isn’t always noticed as most of the time it is quite subtle. We included it because we wanted to incorporate some of Goodwin’s points in our video, of which intertextuality is one. We didn’t have many materials to do this so we only have the Nirvana t-shirt and also a slight reference to Led Zeppelin at 2:58 in our music video, although this isn’t fully visible.

(0:34) This screenshot is and example of one of the many shots we used in our video which are of members of the band just playing their instrument. This is a heavily used convention in indie rock music videos and so we included a lot of these types of shots in our video. The shots include the drummer hitting the drums and cymbals, the guitarists strumming, the guitarists changing chords and the drummer hitting the bass drum through the pedal. The clips are very quick only lasting a couple of seconds or less each which is the convention used in many indie rock videos.

(0:55) This screenshot shows the performance aspect which is a genre characteristic that occurs in many indie rock videos. It shows the typical band layout as well with a drummer, a guitarist/singer and another guitarist. Although there are normally 4-5 members in a group we couldn’t show this as we couldn’t get any other people to perform in our video, so we decided to include the main band members in our video to give it the most indie feel we could.

(1:29) This screenshot shows one of the more unusual shots we used throughout our music video, a low angle shot looking directly up at the guitarist. One convention we found from watching other indie rock videos is that a large variation of shot types are used, so we tried to include as many as we could. We were of course limited to what types we could do as extreme long shots would be too blurry with the camera we were using and getting into different positions either high up or low down, especially in the narrative sequences, would be difficult. However we thought that with the resources provided we successfully captured this convention and exploited it well.

(1:32) This screenshot shows the clothing that we used to make the singer look as ‘indie’ as possible. He is wearing a blue duffle coat with a plaid shirt, black skinny jeans and brown leather and suede chukkas. This outfit was the best we could get and works well for the ‘indie’ look of the singer which is a genre convention. This screenshot also shows part of the narrative sequences in the video which is also a convention, as in some indie rock videos it is evident that the video is split up into performance and narrative sequences.

(2:31) This screenshot shows the split screen we created in our music video, which is a genre convention included in some indie rock music videos such as Closing Time by Semisonic (http://www.youtube.com/watch?v=xGytDsqkQY8). Our split screen is different and doesn’t run for as long but we had to include other conventions such as the narrative and performance sequences to make the video as indie rock as we could.

(2:58) This screenshot shows the hue of our video is quite bright and fun, especially during the narrative sequences with a variety of colours appearing and being used together. This relates to the convention that in indie rock videos the hue of the video relates to the beat of the song and the words in the lyrics. The song is upbeat and the lyrics are happy, which is represented in the colour scheme of the narrative sequences. The performance sequences are in black and white which shows the other side of the video, as the lyrics can be considered rebellious and so the hue would be darker. Other parts in the song like in the last 35 seconds are more downbeat and the black and white would also represent this.

Our magazine advert also sticks with the indie rock genre, we looked at other indie rock adverts and saw that the main singers face is on almost all of them. An example is the Kings Of Leon advert below. Although most of the adverts we looked at were quite minimalist and used darker colours, we decided to go against this convention and use many bright colours as this would be more attractive and catch peoples eyes much more. This relates to the fact we used bright colours during our narrative sequences of our music video.

Our digipak is similar to our magazine advert in that we have used bright colours as an alternative to the genre convention of darker colours as it will become more eye catching. The only dark parts are the black boxes behind the text to make the text stand out, as the background is a pinky hue (which looks blue on here) which would blend with the white text we wanted to use.