Questions 4&5Who would be the audience for your media product? & How did you attract/address your audience?

The target audience for my magazine is mainly the female gender of young adults (16-25). I did address them and their preferred style though my focus group including my target ages. They gave me feedback to the production on how people in that age range would desire the style.

Target audience

Reasoning

My original plan was to aim the magazine to both genders, however throughout the development stage of construction with my production, I decided to aim towards females because my research showed there is not currently a magazine on the market aimed primarily towards females. While there are several magazines aimed towards both genders but are read mainly by males, such as NME and Q which use harsh and bold colours. This gave me a chance to develop a new magazine incorporating conventions used in existing magazines and include new unique ideas of my own. 

Example Male image, Uses and grats towards males

Bold, bright colours and text

Female in image –

uses and grats

towards females

Goes against male gaze

MarketMy audience would be mainstream, as nothing in my production includes anything aimed at a niche market. It includes well known music and artists to attract their existing fans, and upcoming artists to appeal to a younger audience who want to keep updated in the industry.

ClassI addressed the class of my magazine to be all rounded; it will be affordable to the lower class and students, at the price of £2.50 and at the same it will be accessible to the upper class.

Mise en scene

For the mise en scene, I clothed my models in casual clothing due to my magazine being in the music genre rather than the fashion genre. Also, casual clothing enables the younger audience to relate to the artist , and the models were all in the age range of 16-25, my target audience. I also used direct mode of address on my front cover and contents page images to create a persona relationship between the artist and the audience (uses and grat). 

Codes and conventions

I used common conventions found in my research such as bold text and imagery to attract my audience. This along with consulting my focus group for input and feedback enabled me to create a magazine that would be attractive to my target audience.

The images I made eye catching and large to attract the audiences attention, and the masthead is white which stands out contracting to the other house colours. The layout is fairly clear and not overly text heavy to attract the younger audience.