Evaluation – question 3 What kind of media distribution would distribute your media product?

Sam Gallacher-Bright

IPC MEDIA • Engage with 26 million UK adults, 58% being women and 42%

men• Have three publishing companies which are IPC Connect, IPC

Inspire and IPC Southbank• Have worked with NME and Uncut music magazines

Reasons why• One big reason why they would distribute my magazine is because they work

with other music magazines NME and UNCUT which are of the same genre which means they have experience in working in the indie music environment

• My magazine is similar to the genre of NME which means that IPC media could get NME to advertise my magazine in NME’s

• They are well known so even though its my magazines first issue it could get more publicity through IPC Media

• They reach 58% of 26 million UK females which is good for my magazine as 70% of my target audience are females so this would mean that most of my target audience would be able to read or even just see my magazine being advertised

• IPC Media specialise more in the magazine media, meaning that they have a lot of experience dealing with magazines where as Bauer help produce TV Channels, radio etc.

• They mainly target people in the UK where as Bauer media is quite global, this is to my advantage as my target audience are based mainly in the UK