Evaluation Question Number 3

By: Amna Shahzad

Q. What kind of media institution might

distribute your media product and why?

Magazine Distributors

The type of company that distributes a magazine tells a lot about the type of product that it is, what values and messages it contains, who the audience is and how important profit is to your product and your company. There are two types of distribution network: Major Distributors. Independent Distributors.

Major Distributors

Major distribution strategies aim to saturate the market, both home and abroad, by promoting their magazine in major retail stores. As their product is massed produced, they are able to sell their magazine at a lower price, invest in new artists for their covers and provide freebies and competitions which will attract a larger audience to their magazine, therefore selling more magazines and making more money, something that major distribution companies strive for. The three main distributors for the magazine in Pakistan industry are Jang, Express and The News.

Independent Distributors

Independent distribution companies have very different ways of marketing and promoting their magazine. Whereas the major companies focus on profit, independent companies concentrate on the audience and the individuality of the magazine. They are small, maybe even home run and concentrate on distributing their magazines to urban, underground shops or online. Such examples in Pakistan are The Teenager, Teen Times and Media Blinks.

An Institution that might Distribute my Music Magazine and

why !Since the genre of my music magazine is “POP” and it mainly targets a younger audience so would need a distributor that is already in contact with such audience. After much research I think that “Teen Times: an Infotainment Magazine” would be a better distributor for my magazine compared to the rest. And since they are online distributors, a larger audience is guaranteed. Plus given their previous issues and distribution of magazines I find that my magazine falls under the same category (though not exactly) so the marketing of the magazine would be made easier as well. The main method of attracting audiences is to advertise my magazine on the internet through websites such as blogs, Facebook and Twitter. And since this institution already is in access and has a well established name so it wont show any sort of reluctance in publishing and distribution my music magazine. A problem may arise that this this institute makes and distributes similar sort of music magazines. I plan to counteract this problem by taking matters into my own hand over time, depending on the public appeal and feed back of my music magazine. I will myself advertise my magazine on the internet through websites such as my own blog, Facebook, Twitter, etc. I will attract audiences by having big name artist/bands. I will have the magazine available to download onto a computer/iPad/iPhone which will benefit those who don’t want to purchase or cannot find the actual magazine. I will also have a service called RSS feed which is will let me notify people about the latest magazine previews via Email which keeps my audience updated on what’s going on. And also ill give various offers to keep the audience interest at its peak. But then again this is a backup plan that I have in case the distributors that I have chosen do not agree to distribute my music magazine.

This here is a screenshot of the online website. Just by the looks of it the target audience is identifies, which is teen agers and young adults.

This here is their EMAG retailer ship service.