Evaluation Question 5

How did you attract/address your audience?

ATTRACTING the Audience:

It is important that when my magazine is on a newsstand, with lots of other successful magazines, for it to stand out. I used lots of codes and conventions in hope that people will pick up and buy my magazine:

I used a bold masthead in a colour that would typically be used on warning signs, red.

A small price is an effective technique, as the reader does not see it straight away, so they don’t immediately put it back down and instead get attracted to what's inside the magazine and therefore are more willing to pay the price.

I also used different size text to show the audience what features are the most important and the best to read.

A clear colour scheme lets the audience know that this magazine is neat, organised and shows that it has been done by a professional company.

RED

YELLOW

WHITE

BLACK

A free gift / prize for winning something means a possibility of gaining something as well as the magazine itself. In my magazine I may a free CD available to download.

My celebrity on the front cover is looking directly into the camera / audience’s eyes, this makes the magazine come across as more inviting.

ADDRESSING the Audience:

Spoke to the audience visually by including a lot of artists looking directly into the camera, but also spoke to them verbally in a non-formal way so they know that the magazine was something for leisure, not work.

Used language that was informative yet friendly. Informative language are words that are thought-provoking that also give the reader some knowledge. Friendly language is casual and much more laid back, this gives the reader a relaxed feel.