How did you address/attract

your audience?HEATHER LARKIN

Evaluation Question 5:

Target Audience

The target audience age range for our film was generally those over

20 years old, because as previously stated in Evaluation Question 4,

our audience demographic was aged 23-30 and our psychographic

was people who enjoy problem solving and have almost a ‘detective’

like mind-set.

So in terms of addressing and attracting our audience to our film, we

made use of both old and new media techniques. We used social

media by linking our film on to sites and encouraging viewers and also

we made posters to further advertise our film for those who are not on

social media and more comfortable with old media.

We also asked our audience to provide feedback on our film in terms

of what they liked and did not like and also how they found out about

our film, so that we could assess which method of promotion for our

film was most successful.

Social Media Posts

Firstly, because our film is a British Independent Film, we thought it would be unnecessary to advertise it by using posters as this is generally the best way to advertise a Hollywood/blockbuster film.

We addressed our audience by using Facebook and Twitter, by posting a YouTube link to our opening title sequence to promote the film and encouraging people to watch it, by encouraging people to leave some feedback on it.

This attracted the right age of people to our film as generally social media sites are used by young people and so if they were interested in watching our film they would click on to it and leave any feedback for us to work on if they did not enjoy it so much.

Although social media is used by the majority of people these days, not everybody has time or access for it or uses any sites so we also used a second strategy of attracting an audience by using an ‘old media’ technique of creating advertisement posters.

Screenshots of Social Media Posts

(TO MISS: this slide will be completed once I have footage)

Posters

Posters are still a major part of film marketing and distribution. On a

large scale film posters are seen everywhere: on bus stops, outside

cinemas, on electronic screens in cities, on buses and on

billboards, they are seen by people everywhere.

However, as our film is a British Independent and so on a much

smaller scale than a Hollywood blockbuster, the budget was a lot

less and so the film marketing has been done on a much smaller

scale.

We created a film poster which included the name of the film,

who it was produced and distributed by as well as an image of

the main character to promote who is starring in it and this gives a

sense of the type of film genre it is.

General Feedback from Audience

What did people like about the opening titles?

How well it all flowed together, it looked professional and the filming techniques used when making

the sequence was clearly seen to have been taken into careful consideration as well as the

soundtrack.

What did people not like?

The length of some of the clips is uneven, some clips are shown for much longer than others without

being cut to another.

What was the best part of the opening title sequence?

When the soldier picks up all of the photos from the floor, it creates enigma and you wonder why his

house is so messy.

How did people find out about the film?

By social media posts, it was spread easily as people ‘liked’ and shared the video with friends so it

passed on to many people.

Conclusions

We attracted our audience by the use of both old and new media techniques, however, from

audience feedback we found that the use of new media techniques of social media posts

because this made it easy for people to like and share the video with their friends and hence

the reason why the film was spread quicker.

We were able to find out what aspects of our film that people liked and disliked the most, so

we were able to gain some audience feedback and bear this in mind for future films.