Who would be the audience for your media product?

I had chosen to aim my product at Cs and Ds which are at the lower end of the demographic table. I decided to do this because in that group there are people like students and the younger generation, and these people have less disposable income meaning that they are more aware of what they spend their money on. This is why I have priced my magazine at £3.99

An institution is a media company that is responsible for the distribution for that media product. On the left here you can see my reader profile I constructed, a reader profile is an information tool that an institution releases, it has information on it like the percentage of male readership. It also has a mood board that represents that audience. From this profile I made a mood board that I thought that suited my audience, is has brands that are associated with younger audiences like Budweiser and KFC and also artists that may feature in my magazine. From this you can see that the average age is 22 and is a majority male readership, this supports my targeted audience of Ds and Cs.

On the right you can see the results of a survey I conducted and from that you can see that they were, mostly if not all students. Also you can see that the majority of the participants spend £0 on music a month, this could support my point about them not having any disposable income and that they also earn under £300 on average per month.

The main reason I aimed my magazine at students is because they have more free time and this means that they have more time to do other activities , like busking, busking is one of the main themes in my magazine and more students (Ds and Cs)/younger people do busking therefore they would have more interest in my magazine than perhaps As and Bs who don’t have as much spare time.

The main reason I aimed my magazine at students is because they have more free time and this means that they have more time to do other activities , like busking, busking is one of the main themes in my magazine and more students (Ds and Cs)/younger people do busking therefore they would have more interest in my magazine than perhaps As and Bs who don’t have as much spare time.