Evaluation Question Number 4

By Daniyal Sattar

Q. Who would be the audience for your media

product ?

Target Audience

 A target audience is a specific group of people within the target market at which a product or the marketing message of a product is aimed at.

The target audience for my music magazine are teenagers and young adults.

Why ?

The target audience for my music magazine is teenagers and young adults (mainly). The reason being is:o Firstly, I myself being a teenager

think that it is easier to produce a media media product that I can relate to myself.

o Secondly, a “Soft Rock” genre based music magazine is more appealing to a younger audience compared to adults.

Why ?

o Thirdly, according to research teenagers and young adults are found to be the greatest percentage of people who read music magazines and specially rock culture based music magazines.

o Fourthly, the contents of my music magazine are found to be more appealing to a younger audience, as they were made and written keeping in mind the following audience profile which I made.

Why ?

o Fifthly, the images throughout my music magazine, the models and their “style” seems more appealing to a younger audience.

o Sixthly, the color scheme of the magazine cover page i.e. black, white, yellow is representing a social group that is neither for professional grown ups, nor is it too childish and hence, young adults.

o The price of my magazine is in the reach of an ordinary person, I have kept it in a reasonable price limit to attract maximum audience.