Evaluation Question 3: What have you learned from your audience feedback?

How I got my feedback; I created a Facebook

page in order to gather a focus group and get feedback form them and t all be in one place.

I also created an account on survey monkey, to be able to create surveys to again obtain results in a controlled and organized layout.

First Draft The feedback which I received was constructively critical of the first draft of

my production, so I made changes according to the feedback that I received. These were my drafts of my production:

Feedback – Front Cover As my front cover was very basic, empty, plain and unfinished, there were lots

of comments but I only took on board the ones that got past the fact it was unfinished.

Alex said; ”I like the idea of it at night its different and allows the masthead to be in colour and stand out.” Due to this I decided to keep the idea of a night picture and make the masthead bolder and with a white shadow to make it standout even more.

Sophie added; “Include images with the article on the front cover to add more colour to the page.” I agreed this would be more appealing to my target audience so I decided to add a picture particle it with the main article. I also added a bar at the bottom and added news in it with another picture.

Feedback – Contents Page Emma commented: ”The contents page looks all over the place, I know

there's no images yet but its the text at the bottom with the features in a middle that looks messy.” taking her feedback into consideration I decided that the ‘subscribe’ and ‘editors note’ features looked better to the side allowing for the rest of the bottom of the page to be taken up by the articles.

Billy also commented on the layout of the text saying; “there needs to be more article and less text explaining to tell me all the different articles featured in the magazine. At the moment it looks like you’ve only got 8 articles in the whole magazine, which is unrealistic and unprofessional.” understanding the needs of my audience to want to consume information I decided to condense the text and put them in groups for easier navigation and added more for a wider range.

Feedback – Advert Page Due to the simplicity there wasn’t much critical feedback on my adverts page. Louise commented; I like the simplicity it mirror other high end advertisements

very well like Louis Vuitton. As long as you get a very similar picture to the one you have used it will look great.” I was very pleased with this feedback and I believe I obtain a very similar photo to the one I used.

Carlos had some ideas on some extra things to add which would improve it; “many advertisements have very small near the picture the description of the product being advertised in the photo. Also add somewhere where you can buy this product as audiences need to know where to get it.” I took this feedback on board and added in the bottom-left corner the exact name of the product in the colour and its price, coping what I saw on a Prada sunglass advert. I also added the web address of the website where you can purchase this item.

Feedback – Features Page Emma said: “the text at the bottom needs to be put into columns as its not neat

and hard to follow.” this idea was brought up multiple times, so I did exactly what my focus group said and split the text at the bottom into three columns for easier navigation and tidiness.

She commented again on the Madame Tussaude label saying; “I don’t think it fits well at the bottom maybe move it or even just get rid of it.” I did try to place it in other place however it didn't really fit anywhere so I removed it all together.

I also got lots of comments say it was unsure what this page is and where it would be in the magazine so I decided to label the page ‘OUT & ABOUT’ which corresponds with the category that this article come under on the Contents Page.

Final Production This is how my final production looks after feedback: