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Evaluation question 3

This is to get a feel about what they liked and why they liked it so

much, I took inspiration from the ‘because it tells a story I can

relate to’ in my choice of song and my choice of camera work and

pace because of the slow editing creating empathy so the audience

can relate to it and also most people have had a heart break and

therefore specifically referencing the first part of the lyrics, I felt

that people could relate to this. I liked the comment that went with

the lily allen video but I didn’t know how to do this and

incorporate it well into my work. Especially in the ancillary texts

because I don’t think that the message would be put across enough

without making the produced pieces look like a joke.

From repeatedly asking my peers in college for feedback on what they

thought of my music video and ancillary texts I was able to learn what I

wanted my product to look like in order to suit my target market. ‘it’s

not what the media does to the people, it’s what the people do with the

media’ the theorist behind this quote meant that we produce media to fit

around what the target market to ensure that the products will sell. I

complied to the uses and gratifications theory because I researched into

media and into my target market and took inspiration from my research

in order to make a product that would appeal to my target audience

instead of making my product with the assumption that people would

adapt to like it. From the feedback I learned that I needed to put filters

on the camera of my work so that the video was more intriguing and

exciting to watch.

However I did struggle to do this because I was using children in my video and I therefore think that if I was to do it again I would use older people to make sure I could use the male gaze theory to ensure I was attracting the target mass audience demographic. Although this was the aim on the photographs, the feedback I got was that I should have edited them and made them clearer instead of blurring the image using noise because it gave the ancillary texts an amateur feel which is unprofessional and therefore if I did it again I would act upon their feedback by making the colours more vibrant and fun looking. This is because the target market I was aiming for are supposed to be the ‘fun’ generation. However I did learn that i needed to make all of my products have the same atmosphere because after showing them some examples and asking which they liked the best they chose the ones that related to each other; this contradicted which one i thought was the best but i wanted to achieve synergy through the convergence of all 3 pieces and therefore I agreed to use the one that they preferred.

For the font choice, I wasn’t sure which one to choose so I therefore gave examples and asked the audience to help me choose which is why I have the font I do. This helped because I was asking people who are the same age as my target market and I didn’t have to interpret anything, by giving multiple choice questions they were also more willing to give the questionnaire back filled in meaning that I could get the answer I needed. Before I made my music video I conducted a questionnaire to gain as much knowledge as possible about the target market and what they preferred in their videos so that I could make my video as appealing as it could be.

I used this question because it

determined the whole style of my music

video meaning that I had to base it

around this result. They chose

amplification which meant that I

wasn’t too literally represent the videos

but subtly hint at the meaning and use

minimal narrative and performance

based forms because the participants

said they found this slightly cheesy and

I wanted my video to appear classy

and partially serious. I also looked at

the results from my question about

which is the participants favorite music

video.

I took this on board and changed my videos filters by exporting

the video and filming the exported version on my iPad in order to

achieve the atmosphere I wanted. To make sure I had got the right

atmosphere I filmed the video in many filters and experimented,

acquiring audience feedback continuously to make sure I had

chosen the correct feel. I also ensured that this atmosphere was

continued in the ancillary texts to enable to audience to familiarise

themselves with the feel and with the look of the images associated

with the video and therefore when they see the digipak and

advertisement they will be reminded of the video and be more

likely to purchase the album or the song.

My audience are a mass audience and I therefore needed more than just my own or one other persons opinion and I therefore built upon my work by asking 6 of my peers for their opinions and their feedback on my work all around the age of 16- 18 which meant that the feedback I was getting was valid and appropriate and I could use it effectively within my work. However, because it is such a mass audience of both genders, I couldn’t create a negative stereotype of the male (as is used in many videos – from a feminist’s point of view) in the video because I wanted it to appeal to males as well as females. I also couldn’t exclude females from the video all together, this is because they are attractive to males and females and they will also make an idol for women to look up to. It has been proven that women watching women in adverts, for example, on TV, has the same effect it would if it was a male watching the advert, applying the male gaze theory in my music video as its applied of TV would therefore be very beneficial to me and help sell my production.