Evaluation Question 3.TimeInc.

They are a global company that publish many different magazine from sports (like world soccer), music (uncut) and other major titles such as NME.

They currently don’t have a magazine that has the same content and provides a magazine to the same target market. They don’t have major brands that focus on the same genre, NME used to be a similar magazine to mine however they have branched out to different forms of media (e.g. film and TV) in there magazines so mine would replace them in TimeInc for the same audience.

Who are TimeInc

They currently don’t have a cheap indie/ rock music magazine. The closest thing they have to it's NME and uncut but due to NME branching out to other forms of media like films and TV and uncut being more appealing to an older audience there is a gap in the market for a teenage based magazine.

The price of my music magazine £3.50 which is fairly cheap and is affordable for a monthly music magazine aimed at teenagers because they don’t have as much disposable income as an older audience.

Who are Bauer Media group and why won’t they be appropriate?

• Bauer media group are one of the biggest magazine publishers in the UK producing magazines like Q and Kerrang and Mojo.

• The reason why I shouldn’t use the company however is that they have two of the biggest Indie rock music magazines in the UK (Q and Mojo) this would mean that my one wouldn’t achieve as much publicity and attention from the group meaning that it wouldn’t be as successful as it could be with a company like TimeInc.

How will my audience get the magazine?

The main way in which my magazine would be consumed is online (website and app). This is because the target audience are teenagers and they spend a lot more time on the phones and laptops than a older person. They would pay for a monthly subscription and would be able to access on laptops, phones, iPads and other tablets.

However there would be a paper copy available but they will be limited and only be at local newsagents and shops like WH Smith, ASDA, Tesco, Sainsberry and Morrisons.