Evaluation - Question 3

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Evaluation Question 3 What have you learned from audience feedback?

Transcript of Evaluation - Question 3

  1. 1. Evaluation Question 3What have youlearned fromaudience feedback?
  2. 2. Feedback from our Rough Cut Before we began to get feedback on our rough cut for our trailer we had to try andestablish who our target audience would be for our film. To do this we had toresearch trailers and films from the same genre as our film. We looked at otherfilms such as The Purge: Anarchy, Perfect Stranger and The Call as they all hadsimilar target audiences to each other and all were of a similar thriller genre whichour film was. Therefore we came to the conclusion that our target audience werepeople of both genders between the ages of 15 and 25. We published the rough cut of our trailer to YouTube so that a small selection ofpeople from our target audience could see it and give us feedback on the trailerand give us ideas of what we could change and what differences we could make toimprove it and make it more appealing to everyone else within the target audience.We filmed the feedback we got from our rough cut.
  3. 3. Feedback Video
  4. 4. Changes After Rough Cut Feedback After we got the feedback from our rough cut we had to work on theimprovements we needed to make to make the trailer better and moreappealing to our target audience. The first change we made was to add music to our trailer and when wepublished the rough cut there was no sound, diegetic or non-diegetic andtherefore we had to add a track to play throughout the trailer.
  5. 5. Changes After Rough Cut Feedback Secondly, we edited the coloured tint that we had throughout our trailerto make it less dominant and make it a bit more subtle as the green tintwas only there to add a sense of jealousy and envy throughout the trailerbut we didnt want it to be the main focus.
  6. 6. Changes After Rough Cut Feedback Also, we added in another clip of Tom stalking Becky but the clip was fromToms point of view. We added more of this clip as the feedback waspositive when they saw other clips of this we had already in the rough cutand therefore we thought it would be effective to add more of the filmingfrom this perspective. This then increased the lengthof our trailer.
  7. 7. Survey Monkey Feedback Once we made changes toour trailer from thefeedback we got after therough cut we showed thesame audience theamended trailer andasked them to fill out asurvey about the traileron surveymonkey.com.
  8. 8. Survey Monkey Feedback Once we got feedback from the survey we made on surveymonkey.com,we analysed the feedback to see if there were any more finalimprovements we could make to our trailer to make it better. However,the feedback we got was positive and it seemed that everybody who tookpart in the survey thought the trailer made sense, they thought thesoundtrack and clips we had used worked well and didnt give anyimprovements for us. Our feedback also told us that every person whofilled out the survey would recommend our film.