HOW EFFECTIVE IS THE COMBINATION OF YOUR MAIN PRODUCT AND ANCILLARY TASKS?

SUKHPREET BOORA

CD DIGI-PACK

I THOUGHT THAT THE DESIGN OF THE CD DIGI-PACK WAS QUITE IMPORTANT BECAUSE IT IS TO PROMOTE THE ARTIST. I HAD TO MAKE SURE THAT IT CAUGHT THE AUDIENCE ATTENTION SO THAT THEY WOULD WANT TO BUY THE CD. THE COLOURS THAT HAVE BEEN USED THROUGHOUT ARE GREENS AND REDS. THIS IS SO THAT THE COLOUR SCHEME IS CONSISTENT THROUGHOUT THE DIGI-PACK AND IT LOOKS GOOD BECAUSE ALL OF THE PANELS LINK IN WITH EACH OTHER. THE WHOLE THING LOOKS WELL THOUGHT OUT AND HAS BEEN PUT TOGETHER WELL BECAUSE THERE IS A CLEAR THEME GOING THROUGH THE DIGI-PACK.

MUSIC MAGAZINE ADVERTISEMENT

I CREATED THE MUSIC MAGAZINE AFTER MY CD DIGI-PACK. WHEN I WAS PLANNING THE MAGAZINE ADVERTISEMENT I KNEW THAT I WANTED TO HAVE A LINK TO THE DIGI-PACK AND THE THE MUSIC MAGAZINE ADVERTISEMENT. I DECIDED TO USE THE SAME IMAGE THAT I USED FOR THE FRONT COVER OF THE CD DIGI-PACK FOR THE MAGAZINE ADVERTISEMENT. THIS WAS GOING TO BE THE ORIGINAL IDEA ANYWAY AS I WANTED EVERYTHING TO LINK IN WITH EACH OTHER. THE COLOUR SCHEME IS GREEN AND RED THROUGHOUT WITH WHITE TEXT.

SIMILARITIES AND DIFFERENCES

THERE ARE A LOT OF SIMILARITIES BETWEEN MY TWO ANCILLARY TASKS. I HAVE USED THE SAME PHOTOGRAPH FOR BOTH TASKS AS I WANTED THEM TO LINK IN WITH EACH OTHER AS I THOUGHT THAT IT WOULD BE GOOD TO HAVE THE TWO TASKS TO LINK. I HAVE ALSO MADE SURE THAT THE TEXT COLOUR AND THE FONT ARE KEPT THE SAME AS I WANT THEM TO AGAIN BE LINKED TOGETHER.

THERE ARE SOME DIFFERENCES BETWEEN THE TWO ANCILLARY TASKS. THEY ARE SUBTLE CHANGES. IN THE MUSIC MAGAZINE ADVERTISEMENT THE IMAGE IS A LITTLE DARKER THAN THE ONE IN THE DIGI-PACK. THIS IS BECAUSE THE WRITING COLOUR IS WHITE AND THERE IS A LOT MORE WRITING IN MUSIC MAGAZINE AND IN SOME PARTS IT WAS HARD TO READ WHAT THE WRITING SAID THEREFORE I HAD TO MAKE THE GRASS DARKER AND KEEP EVERYTHING THE SAME. THIS PROVED TO BE A LITTLE BIT DIFFICULT AS IF I DARKENED THE GRASS TOO MUCH THEN THE GIRL IN THE IMAGE’S HAIR WOULD TURN GINGER. THEREFORE I HAD TO GET THE RIGHT CONSISTENCY.

MUSIC VIDEO

MY MUSIC VIDEO WAS TO THE SONG NINA NESBITT – STAY OUT. THIS IS AN UPBEAT AND HAPPY SONG. SOMETIMES IT GOES SLOW AND OTHER TIMES IT GOES RALLY FAST, I HAD TO MAKE SURE THAT I HAD A LOT OF FOOTAGE AS I DIDN’T WANT TO RUN OUT OF FOOTAGE. LUCKILY I HAD A LOT OF FOOTAGE THEREFORE DIDN’T HAVE TO RETAKE ANYTHING OR GET MORE FOOTAGE. THE LOCATIONS VARY AS IT IS ABOUT FRIENDS HAVING FUN SO I FILMED THEM GOING TO A FEW PLACES.

OVERALL I THINK THAT THE COMBINATION OF MY MAIN TASK AND MY ANCILLARY TASKS IS QUITE EFFECTIVE, THE PHOTOGRAPHS OF THE DIGI-PACK AND THE MAGAZINE ADVERTISING LINK IN WITH EACH OTHER AND THEY LOOK PROFESSIONAL. I THINK THE MAIN TASK AND THE ANCILLARY TASK BOTH FOCUS ON THE TARGET AUDIENCE A LOT AND IT WILL DEFINITELY APPEAL TO THEM.