Evaluation question 2

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EVALUATION QUESTION NUMBER 2 By: Daniyal Sattar

Transcript of Evaluation question 2

Page 1: Evaluation question 2

EVALUATION QUESTION NUMBER 2

By: Daniyal Sattar

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Q. How does your media product represent particular social group ?

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Choice of Genre

Soft rock is a style of music which uses the techniques of rock music to compose a softer, more toned-down sound. Hard rock had been established as a mainstream genre by 1965. From the end of the 1960s, it became common to divide mainstream rock music into soft and hard rock, with both emerging as major radio formats in the US. Soft rock was often derived from folk rock, using acoustic instruments and putting more emphasis on melody and harmonies. Major artists included Carole King,Cat Stevens, The Hollies, James Taylor and Bread. Soft rock songs generally tend to focus on themes like love, everyday life and relationships. The genre tends to make heavy use of acoustic guitars, pianos, synthesizers and sometimes saxophones. The electric guitars in soft rock are normally faint and high-pitched.

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Target Audiences

The target audiences for my music magazine, as mentioned before, are teenagers and young adults firstly because of the selection of the genre. Secondly because of the content of the magazine. Lets see each component one by one.

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How does the Cover Page of my Music Magazine represent my Target Audience ?

Starting off with the main image of the cover page of my music magazine, the model and his “style” seems more appealing to a younger audience. Given the changing fashion trends of today, the leather jacket, the posture of the model and his clothing is reaching out to a larger number of younger audience rather than grown ups.

Secondly, the color scheme of the magazine cover page i.e. black, white, yellow is representing a social group that is neither for professional grown ups, nor is it too childish and hence, young adults.

The price of my magazine is in the reach of an ordinary person, I have kept it in a reasonable price limit to attract a larger “price conscious” audience, but another reason is that my target audience is willing to pay within his limit of price.

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How does the Contents Page of my Music Magazine represent my Target Audience ?

Starting off with the color scheme of the contents page, again these colors i.e. yellow, black and white are more appealing to a younger generation.

Secondly the content is all about the latest music, parties and interview with the young band (that too falls into the same age category as that of my target audience) and so the content attracts teenager and young adults.

Thirdly the image, the main image is again of the person that fall under the same age category as my target audience. Plus the gesture of the model is somewhat attractive which also shortens the list of admirers of the magazine to a younger audience.

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How does the Double Page Spread of my Music Magazine represent my Target Audience ?

Starting of with the image of my double spread page, the models and their get up is representing a particular social group that not only likes soft rock music but is somewhat a admirer the back ground image. This along with the fact that the models fall under the same age category as the target audience for my magazine it is easier to reach out to them.

Secondly the content again is attracting teenagers and young adults that are fans of the band and want t o know more about them.