How did you attract/address your audience?

Evaluation Q5

These will appeal to my target audience because:

• Plug – competitions always draw people in. An opportunity is an opportunity!

• Reviews – my focus group were persistent on this

• Upcoming gigs – such a variety of artists that it must appeal to someone!

• New bands – Again this was requested by my focus group

• Hot list – feature that will appeal to boys and girls

• Main image – direct mode of address (looking right at camera) – relates to headline

• Artist interviews – considered most important element by my target audience

• Guitars – reference to my target audience (people who play musical instruments)

• Social media (twitter, Facebook) – majority of my target audience will use these sites

• Subscription – Focus group liked them, cheaper and you get a free gift!

• Upcoming albums – featured in my DPS for my cover artist

• Editor’s note – gives audience an insight

• Feedback article – relates to what focus group said on letting the readers contribute to the magazine’s content.

Before proceeding to the next slide. PLEASE WATCH FOUR VIDEOS BELOW I found four people who I knew and fitted the criteria of my target audience. They were four girls, all aged 16-17 and they all liked the genre of my music magazine, country.I sat them in front of a computer with my magazine front cover displayed, and I asked them various questions regarding their fondness of the cover and if they would buy it. I also asked them questions based on the questionnaire I did in pre-production which I made reference to in Question two of my evaluation.Please watch these four videos and there will be a slide following it summing up all the ideas and thoughts given from this audience feedback and how my music magazine attracts and addresses the target audience

Audience Feedback

As you can see in the videos, all four people of my target audience had good things to say about my music magazine. They all found the headline and the main image to be the most eye-catching conventions on the cover, which is what I was aiming for with my music magazine as in the pre-production questionnaire, the majority of the participants said the artist interviews, technically the headline, was the most important element of the front cover. Furthermore, they all said they liked the colour scheme and they felt that the colours contrast and compliment each other, allowing for every single element on the page to be seen. This relates back to my questionnaire as it was my target audience that chose the colour scheme, and now different members of my target audience are now identifying that the colour scheme works for thee genre of my music magazine. The fact that they all said that the cover makes it obvious that it’s a country music magazine just shows that I reflected my target audience’s needs as well as using stereotypes that relate to the country music genre, which overall make it distinctive, unique and stand out from other music magazines. All in all, I am very happy with how my target audience has helped me choose certain aspects of my magazine, from the questionnaire in pre-production, but what pleases me is that they can identify how and why their choices reflect the sub-genres of my music magazine (country, folk etc). This subject was brought up in my focus group recording while asked about how much a reader should contribute to the magazine. All my participants agreed on the fact that a magazine needs customer input or it will not fulfil it’s aim of appealing to their target audience. In my audience feedbacks, I also asked my four participants if they would buy my music magazine. I didn’t get this on film, but they all said yes due to the fact that it’s right up their street in terms of genre, and it suits them as their isn’t any specialist music magazines for country music. So the unique quality and specific context of my magazine is another reason why my target audience may buy it. On a final note, my magazine will not have any competition in the industry as there is nothing else like it.

Conclusion