How effective is the combination of your main product and ancillary texts?

• When it came to the combination of my music video and the ancillary tasks, I tried my best to make sure all three of my products were consistent by following the planning and using all the research I had done since September. Consistency was very crucial in order for the target audience to relate to the products and also recognise them as being one.

• For our music video we opted for a simple to follow narrative structure. The end product proved to very effective mainly because we not only followed conventions of the R&B genre, but we also developed and challenged some of the forms to draw in the audience a bit more.

• The use of props also made the video a bit more exciting, which allowed the audience to pick out moments such as when the artist literally burnt a plastic heart, the rose petals and when she stepped on the rose. The audience thought that was very creative for us to include.

• Another reason why our product came out very effectively was because we carried out thorough audience research. The research made us aware of what the audience feel about the portrayal of women in real media products. Using this information we challenged those conventions to be able to bring something new to our audience. We also should the woman in the video in a positive way and stayed clear from using “male gaze” to capture our audience. We also dealt with stereotypes by changing them, for example at the beginning we have the men in the kitchen cooking instead of the woman.

• For the ancillary task, I produced a digipak and poster. I made sure there was a clear link between all 3 media products and this made all the products come out professionally. I decided create an album cover which stood out and made the audience interested in our products by using Photoshop to add a layer of a broken window on top of the image which made it more creative and striking. For the rest of the booklet I used some shots from our music video which helped create the link making it more effective to the audience as they could connect the music video together with the CD booklet. My booklet was also effective because of the consistency which was done by using the same image effects and same font on each page of the booklet. After having done research on digipaks I picked all the conventions that I saw in all the CDs I looked at. From this I decided to add a barcode, record label logo(s) and track list.

• For the ancillary I also produced a music poster. Looking at my poster I felt as though it was effective to an extent, although by analysing the audience feedback it was pointed out that the image used on the poster can be enhanced to appear more striking and professional. I also produced the poster with consistency so that it could resemble a real media text. I did this by using the same font trough out and having a professional template.

During research I found a poster and the template looked very appealing and professional, so I decided to use part of the template in my poster.

Real Media Product My MUSIC Poster