Evaluation- Q3: What kind of

media institution might distribute

your media product and

why?

BAUER MEDIA

Circulation33, 024 (Jan- Jun '14)

Readership293,000 (July-Dec '13)

Circulation70, 667 (Jan- Jun '14)

Readership210,000 (Jul-Dec '13)

Circulation48, 353 (Jan- Jun '14)

Readership339,000 (Jan-Dec '13)

Research

Bauer Media UK reaches over 22 million UK consumers every week through a portfolio of world-class, multi-platform media and entertainment brands including ...

Time Inc. is one of the largest branded media companies in the world reaching more than 120 million people each month across multiple platforms

TIME INC

Uncut underwent a radical redesign in May 2006, as a result of which the magazine monthly circulation has dropped from over 90,000 in 2007 to 56,223 in the second half of 2013.

Research

NME IS AT THE FOREFRONT OF MUSIC CULTURE – SETTING AGENDAS, INSTIGATING DEBATE AND CHAMPIONING EXCITING ARTISTS OF ALL GENRES

NME secured its first headline sponsor from outside the UK in 2014, for the NME Awards 2014 with Austin, Texas, the live music capital of the world.

CONCLUSIONThe media institute I have chosen to represent my magazine is Bauer Media Group. I have chosen Bauer as my institution because I think they would be the best company to distribute my magazine to the wide target audience that it has.

I know Bauer have a strong reputation with music magazines as they represent Q and Mojo which are similar styles of magazine to FIRM.

This is helpful as I know they are already successful with similar music magazines. Bauer have a strong relationship with advertisers so I would trust them to ensure that my magazine contains the correct advertisements that will appeal to my target audience.

Finally as Bauer have such a good reputation in the media industry I thought they would be the best to go with because they will give me the highest quality of service as they have such a good reputation to keep up in the industry.