EVALUATION Q3What have your learned from your audience feedback?

Holly Thomson

Audience feedback

■ Audience feedback is important because it shows which parts are successful and which parts aren’t as successful and need adapting.

■ Audience feedback is carried out to get both positive and critique feedback.

■ Taking the feedback on board helps to ensure that the final product appeals to the target audience as much as possible, it helps to ensure that the final product is at its highest possible standard and successful.

■ I carried out audience feedback after my first poster draft, first film review draft and my first cut.

Audience feedback – Ancillary tasks ■ I decided to produce three poster drafts and then present them to a focus group in

order for me to get feedback. The feedback showed which draft was the focus groups’ favourite and why, the feedback also gave suggested improvements. All the feedback was taken on board when producing the final poster.

■ The feedback showed that draft 1 was the most favourable and therefore this was taken forward to further editing. The feedback showed that the font of the title should be changed to make it bolder and clear for the view to read. The tagline font should also be changed to make it clearer to read from a distant.

■ I decided to produce three film review layout mock ups which I then presented to a focus group in order for me to get feedback. the feedback showed which layout was most appealing to the group. The feedback also included suggested improvements to make the review even more appealing and interesting for the target audience.

■ The feedback showed that draft 3 was the most favourable and therefore this was taken forward to further editing. The feedback showed that more screenshots should be added to make the review more visually appealing, colour should also be added and a rating could be added.

Ancillary task – poster transformation

Ancillary task – film review transformation

Audience feedback – first cut

■ After producing the first cut for the short film I produced a questionnaire on Survey Monkey. I decided to create a questionnaire so that I could get both positive feedback and criticism feedback.

■ The feedback from the questionnaire showed positive feedback, the ending scenes proved to be particularly successful with the focus group. The focus group also had some areas from improvements, these suggestions including captions throughout the film, for example timings and captions of who was calling and texting Jade.