Question 2

How effective is the combination of your main product and ancillary

texts?

The way in which the trailer is filmed is based upon paranormal activity, as in some aspects we tried to make it look as though the filming was home footage.

Our teaser trailer of the ‘babysitter’ is based upon the horror genre, due to the babysitter being on her own and having unknown phone calls made to her mobile, along with hearing dangerous sounds from outside.

There is also a known phsyco on the lose, and conveniently an unknown hand trying to enter the house in which the babysitter is in, in the final clip of the teaser trailer.

We chose our final font from dafont.com and the font was called ‘got heroin?’ we chose this final font as we felt that it added more edginess to the trailer, and fitted in well with text that would commonly be found in most horror genre films.

The color scheme in which we used throughout each of the marketing aspects of the film the Babysitter, such as the teaser trailer, film poster and magazine cover, was black red and white.

We chose these colors as we felt that these colors related most to a horror genre film, suspecting danger and blood and mystery. These colors were also used in the marketing promotion of the paranormal activity films. We also ensured that we were consistent with the font that we used throughout, as well as the color scheme.

The babysitter in the teaser trailer is the brand image that we used in our magazine cover and poster. This was because the babysitter was clearly the main and dominating character in the film, and the character was needed to be promoted in order to make the advertising of the film clear.

In the poster we also added the shot of the mobile phone ringing from an unknown caller next to the babysitter, to add suspense to the audience and have them guessing about the film.

We chose to use motionless shots of the babysitter in both the magazine cover and poster, this was to show the fear and danger that was awaiting the babysitter, and encourage people to want to watch the film to find out what danger the babysitter is in.

Our Magazine Cover

Our Poster

We feel that we achieved in this area, we ensured that we included the title of the Babysitter in the same font and same colors throughout all the marketing aspects, and feel confident that this font and title will continuously be linked to our film from the public.

The main purpose of our ancillary texts was to promote our film, The Babysitter. Through thorough research into other horror films, such as paranormal activity and the way in which they have promoted their film through the use of their ancillary texts.