1. In what ways does my media product use, develop or challenge
forms and conventions of real media products? Ancillary Texts
2. Magazine advert Conventions I used Central aligned layout
Main image Consistent font use Album name in large font Information
provided is similar to that on a real product; release date, songs
on album, social media details
3. Magazine advert Conventions I developed & challenged The
use of a main image to promote the album. However, instead of an
image of the band/artist I used one of the character of the music
video. This is to promote the CD and music video as a full package
The main image is similar, rather than the same as the album cover.
This has been done before, for example there are different images
used to promote Ellie Goulding's and King Of Leon's albums (see
magazine advert research)
4. Comparison of images for ancillary texts The images are both
of the character in the music video looking down at her 'moon' but
they are composed slightly differently and have different lighting.
They are similar enough to obviously be promoting the same product
but different enough to be suitable for their purposes.
5. Digipak
6. Image is stretched across two panels where the disks are
slotted The spine is very conventional; it has the basic
information required The images used in the digipak relate to the
video and create a consistent look throughout all the promotional
package The tracks are listed on the back cover as well as the
label information Conventions I used
7. Conventions I developed Often, the digipak has a very
consistent theme colour. My theme colour is not highly consistent
but I did this to make it match the music video. For instance,
there are light scenes and darker scenes, and the images used on
the panels of the digipak are either very light or very dark. This
defies the convention of a consistent theme colour in order to make
the digipak more cohesive with the music video, therefore making a
more effective promotional package. Not only did I use similar
tones and colours, I also used stills taken while I was filming the
music video. This type of consistency makes a lasting image on the
audience's mind as they associate images in the video, digipak and
advertisments with the song and the band.
8. Conventions I challenged There is often a consistent colour
scheme running through the front cover, spine and back cover of the
digipak However I chose to defy this convention by having a dark
image on the front and a light colour scheme on the spine and the
back cover. The colours are similar (neutral tones with green and
pink hues); it's the tones that contrast. This was a by-product of
choosing light and dark images for the digipak, discussed in the
previous slide. I feel like defying this convention doesn't make
the product any less effective as the consistency of the product
isn't hindered. The front cover and back cover don't necessarily
contradict one another because they are back to back therefore the
contradiction isn't very obvious.