In what ways does your media product use, develop or challenge forms and conventions of real media products?BY MAISIE LEGG

Conventions of Music Video

Story/Narrative Relationship Artist Lip Syncing Resolution at the end of the video Variety of shot types and movement Close ups of important characters Each genre has different colour schemes attached, e.g- Pop, bright

colours Artist involved in storyline

My Products- Music Video

Conventions I used- Narrative Variety of shot types Artist lip syncing Relationship- Friendship Resolution at the end

Why I chose those Conventions

Graham Burton suggests that media products use a process of repetition and recognition leading to anticipation and expectation. I believe this is displayed clearly throughout my video by utilising conventions such as props to show my protagonist is a soldier and injured as well as a stop watch to create that sense of anticipation. Audiences expect to see conventions of the genre in a product. Rick Altman argues that genre is a blueprint, as a formula that precedes, programmes and patterns industry production. I used this to my advantage and took ideas from music videos I analysed such as If We Ever Meet Again and We Don’t Talk Anymore as well as the inspiration behind my video Waiting All Night. Sven E Carson would argue that my artist is the televised bard of his modern mythic embodiment. You identify this due to the conventions of having a serious story, various longshots of areas of interest as well as medium shots of the struggling soldier. The artist is also filmed only in areas that the main characters of the story also have. Most of the close-ups are of my artist as that fitted in with the conventions of the dance/pop genre, whereas the story has more medium shots to mimic the feeling of the scenes. I still used the convention of having a relationship in a music video, but I changed it to suit my own needs, rather than have a romantic relationship I decided to use a friendship which I believed better fit the lyrics of the song, therefore you could argue I challenged this convention. With regards to the narrative I used Todorov’s Theory of equilibrium, this conforms to the stereotype of pop videos having an issue then resolution, which usually involves a happy ending, which my video also has. However the story line itself does not conform to the usual storyline of music videos of boy meets girl. I decided not to do this as my target audience prefers a more diverse storyline. I also used Andrew Goodwin’s theory of the pace matching the visuals. While the soldier is learning to deal with his injuries the pace of the song is very slow, once he learnt to deal with the issues and took up running thanks to his friend the songs pace increases to match the pace of the editing.

Conventions of Digipak

Close-up of artist on front cover Song Titles Album Name on front and spine Barcode Serial Number Record Label Consistent colour scheme Disclaimer Multiple images of artist

My Product-Digipak

Close-up of artist Song Titles Record Label Serial Number Barcode Disclaimer Album name on front and spine Artist name on front and spine

Conventions of Music Advert

The release date Album title Image of album cover Artist name Information on album Record label logo Platforms to listen on

My Product- Music Advert

Album Title Image of Album Information on Songs Record Label Logo Platforms it can be listened on

Why I chose to use these conventions

My artist is a pop singer but the song itself was put together by a DJ and so is classed into the dance-pop sub genre. The conventions I used to make my music promotion into a brand was things such as using the same typography and colour scheme across both the digipak, music advert and music video. I also used similar imagery throughout all products, for example the shot of the artist looking out at sea is used in the digipak and music video. I chose not to use a direct mode of address as I believed that it would fit better with the brand of my artist.