Evaluation Question Number 2

By Daniyal Sattar

Q.2 How does your product engage with audience and how would it be distributed with real

media text?

Target Audience

 A target audience is a specific group of people within the target market at which a product or the marketing message of a product is aimed at.

The target audience for my music magazine are teenagers and young adults.

Why ?

The target audience for my music magazine is teenagers and young adults (mainly). The reason being is:o Firstly, I myself being a teenager

think that it is easier to produce a media media product that I can relate to myself.

o Secondly, a “Soft Rock” genre based music magazine is more appealing to a younger audience compared to adults.

Why ?

o Thirdly, according to research teenagers and young adults are found to be the greatest percentage of people who read music magazines and specially rock culture based music magazines.

o Fourthly, the contents of my music magazine are found to be more appealing to a younger audience, as they were made and written keeping in mind the following audience profile which I made.

Why ?

o Fifthly, the images throughout my music magazine, the models and their “style” seems more appealing to a younger audience.

o Sixthly, the color scheme of the magazine cover page i.e. black, white, yellow is representing a social group that is neither for professional grown ups, nor is it too childish and hence, young adults.

o The price of my magazine is in the reach of an ordinary person, I have kept it in a reasonable price limit to attract maximum audience.

MAGAZINE

My magazine is primarily targeted at teenagers and young adults, mainly because of it “rock” genre. This is the reason that the codes and conventions that I have used on the front cover of my music magazine are different then that of any other music magazine. But the question that arises is that how did I attract/address my target audience through the usage of these conventions !

Mast Head

Starting off with the Mast Head. Firstly the mast head is centralized and the font of the mast head is bigger compared to other written matter on the cover page to make it more prominent. A difference in font is another contributing factor to what makes the mast head stand out. But the most important thing is the color and font of the mast head. Greyish brown is a very suitable color which matches with the image which is why I think that my target audience will find the magazine appealing and will eventually buy it.

Main Image

The main image of my magazine is the main attention grabber and one of the most important convention of a music magazine that attracts/addresses my target audience. The main reason is that the model on the cover page fall under the same category as the target audience for my magazine, and that the “style” of the models is very modern, so naturally the target audience (young adults) are persuaded to buy the magazine. Secondly the direct mode of address is a very important convention that lets the audience know of their importance, so if my target audience feels important and is attracted to it they will surely buy the magazine.

Content

The contents of my music magazine quantity of features are less as my target audience like to see pictures and less text in the magazine. The additional information I have used in the footer of the cover page so it takes up less space. The most important things that are also the highlight of my magazine is that I have written ‘content’ heading vertically which is different from all other magazines. All this done in a consistent color scheme. One other thing that I kept check of is the usage of language. I have kept it rather simple so the target audience of my magazine find it easier to understand the text and keeps them interested. The price of my magazine (along side the bar code) is within the reach of an ordinary person to make my magazine even more appealing for the target audience

Images

Like I mentioned before, the target audience for my music magazine prefers to see images than text which is why I added less text and a large attractive image to attract my target audience. Also the placement of the images with respect to the text, I tried to make it easier for the reader to read and go through pictures by placing them on either side of the page keeping the convention on right side on the page.

Contents

Starting off with the heading, it is written in big, bold font to let the reader know what the contents of the page are and it is written in vertically form which makes it unique and it attracts the target audience too. Keeping the color scheme constant through all the components of my magazine, here to I have used the same colors however since the text on this page is not more so the usage of the yellow and white color is increased to keep the audience attracted. The language that I used in this page too is easy and with reasonable fonts making them easier for my target audience to read.

Image

The image is placed on the center of the double spread page so that the reader is instantly attracted to the page. Again the style f the models and the props have been used to attract audience and the color scheme goes so well with the picture so a certain level of enthusiasm is upheld when we see this page as a whole.

Contents

The important content such as the heading and the name of the band is in dark color for maximum attention by the audience. Other important texts such as name of artist is written much bigger and using a different font and the rest of the text is in another font making it easier for the reader to read and maintains a level of enthusiasm as the color scheme is in play.