This is the first frame that my film opened with. I decided to make this the first shot the audience see as it gives them a lot of information. It sets up the narrative of how artificial intelligence has been banned. This hints to the audience that the film is going to be of the sci-fi genre. This could also be to do with the electronically music playing in the back ground, which follows the genre of sci-fi. The audience could also guess that there is going to be a lot of rebellion in my film, as they would have to look past the issue that they have been introduced with. As the matter has been presented on the news, this connotes that AI’s are a serious threat. Sci-fi audiences will be engaged with the wonder of what may happen, in a world that has so similarly been presented to ours, along with the issues of a modern day occurrence. The audience know that something bad is going to happen, concerning robots, and therefore would get a gist of what the film is about. I took inspiration from this busy shot from “Ex Machina”, I chose the busy shot as it connotes that the film is going to require a lot of concentration. The location looks expensive and high ground, therefore the audience know that the film is very serious, and that there is hierarchy. The audience will be familiar with the location of a busy office and a new presenter set, as most of them will see them every day of their lives, therefore they can relate to the film automatically.

I chose this shot for the beginning to establish the genre. The extreme close up of the wires connote technology, and technology is usually associated with the sci-fi genre. It also hints at the rest of the story, as it shows the process of an AI robot being created. However it’s not extremely clear, as I haven’t given the audience all the information that they need. This is so that they will continue to watch the trailer in anticipation to find out more about the film. The music behind is also associated with the genre of sci-fi, however its also very eerie, which links into the other genre which is thriller. The audience are starting to understand that the process of the AI robot being made, is actually illegal. The music helps to create suspense, as to what may happen in the film. I took inspiration from Ex Machina as the trailer clearly shows the insides of the robot, establishing the disruption in Todorovs narrative of theory, and that the main character is different from everyone else. I haven’t included the dark light in my shot on the left, however I believe that it still conforms to the conventions of other media products. In sci-fi the lighting is either usually bright, which would be associated with the modern day, or dark lights which makes the film eerie.

I have used the same font as my title to continue the genre of sci-fi and thriller, as well as to keep the entire theme running throughout the trailer. The silver fading into blue has a sci-fi element about it as silver is usually associated with metal, which also links to technology, which foreshadows the themes in my trailer. The blue looks cold which represents the eyes of the robot, as in the trailer at the end the robots eyes light up, to show that he isn’t human. Originally I was going to use more basic text that audiences are use to seeing everyday. However I thought it would be more visually interesting and memorable for the audience if the titles were unique. I took inspiration from the intertitles from “Artificial Intelligence” as it link s to the main character’s eyes, just as mine does. Both of the intertitles conform to the sci-fi thriller genre as the colour are harsh and symbolise the contrasts within the narrative. Therefore my trailer is similar to the real media products of the same genre.

This is a birds eye view of the robot and the brother fighting. I chose this shot for many reasons. First of all I could establish with the audience how far in the future the film is set. I then put the shot into black and white to make it look as if this footage had been caught on CCTV. Which would make sense to the audience as it’s intercut with the footage from the news. I intercut this footage by using a static sound effect, along with making the footage flicker on and off screen. This gives the impression that the characters are breaking the equilibrium that has been set up for the audience. This footage followed other shots that were intercut with static noise, to represent how the characters will go against society no matter what. I took inspiration from the trailer “Legend” as the birds eye view camera angle, put the audience on edge, in the violence scenes. However “Legend” isn’t a sci-fi thriller, therefore this camera shot differs from that genre, and conforms more to the crime genre here. If I were to re-record this shot I would maybe choose a low angle, and include more close ups of the weapons so that it conforms to the thriller genre.

I had very few props in my trailer, as I wanted the main focus to be on the robot. This was to create more hype, in order for the audience to consider what the robot is going to do next. However one key prop that I did use was the base ball bat. I chose this because it’s a traditional weapon that is easily accessible to anyone, this way the audience would be able to relate more to the film. The base ball bat also symbolises how the brother wants things to go back to times when there was less technology. This could be represented through his clothes. The leather jacket was more traditionally worn in the 80’s in the punk era, when there was a lot of rebellion. Therefore we can tell from his outfit that he is a very rebellious character. The bullet belt scream violence; immediately we can tell that the brother is the villain in propps character theory. However the robot wears softer clothes, that help him to blend into the rest of society as an accepted civilian. The girl wears more brightly coloured clothes, and has the most interesting outfit out of all of them. This represents how the robot still finds humans fascinating, even though he has been programmed to be like one. Therefore he picked to befriend the girl who is slightly different to his definition of normal. All of these elements, the audience can relate to. In “inception” they use more modern day weapons such as guns, not everyone will be as familiar with guns, as an American audience are more likely to own a gun. Therefore my trailer challenged the conventions of a sci-fi thriller as non of the weapons are up to date, but are more applicable to a wider audience.

The setting of my trailer takes place in the upper working class, so that the audience who are watching the trailer can apply their own lives to the film. This is so that the thriller element of the film becomes even scarier to them, as the possibility of a robot becomes more realistic to their lives. This mid shot that tracks forwards, following the characters, shows the housing of normal people living their lives. Therefore this shot in its self subverts to the expectations of sci-fi films, as they are usually set in modern day, high tech buildings, where everything looks more shiny and impressive. Obviously this factor is due to my budget, however the circumstances do seem more realistic to my target audience. However the shot I took inspiration from sets the characters in a recognisable location of what looks like a library or a school setting. My trailer does not differ to those of real media products too much. The audience would therefore be able to relate to the film more so than a film which is very modern with glossy looking modern locations.

I introduced the characters in a single frame by them selves. The audience become familiar with the characters. However the robot appears as eerie, as at first he moves robotically, standing still, as if he is an operating piece of machinery. This way the audience get to make up their own opinion on the characters, before they are influenced by their interaction with any other character. Usually characters are introduced one at a time, therefore I am adhering to the conventions of a normal trailer. I got my inspiration from “Ex Machina” as the character of the robot is introduced by standing eerily in a minimalistic corridor. I placed my character in the same location, the audience can fully take in the character this way. Therefore my trailer conforms to the conventions of the sci-fi thriller genre, and looks similar to real media products, which gains more trust from my target audience.

I wanted to make it obvious that the main character was a robot. Therefore I enhanced the colour of the eyes, to make him seem out of the ordinary. As he lifts up his head, the audience are surprised with the blue eyes of the robot. The screen flickers white, in time with the music, creating suspense, as the robot looks like he's suddenly about to do something dangerous. The idea of the eyes lighting up, conforms to the stereotypes in sci-fi and thriller trailers as it shows he’s not human, and the audience have no idea what could happen next. I also included this because on my poster and magazine, I have enhanced his eyes to make him appear as unnatural. Many other sci-fi thriller films include the piercing blue eyes elements, such as “Irobot” and “Artificial Intelligence.” Therefore my trailer is similar to other media products, as I use the same colours that are associated with sci-fi and thriller.

This is the last thing the audience see. The title with the hash tag is there so the audience can go and find out more about the film as part of the marketing campaign. Many films will do this so that people will spread the news about the film, and therefore they will make more of an income in the box office. I didn’t include the colour silver in the title as I wanted it to be clear to the audience what information they needed. The screen is simple, it states what social media websites the film can be found on, as well as the institution text, to pay respect to all of the producers. The eerie music fades out and leaves the audience wondering what could possibly happen in the film. I took my main inspiration from the film “Legend” which helped me to create an effective advertising screen for the audience to interact with. I wanted to make the screen just as simple and clear as the “Legend” one, therefore I used a similar lay out.