Evaluation on advertising unit

Isaac Farmer 19/11/13 BTEC Media

Evaluation on Advertising Unit

Firstly we were asked to get in to groups of 2 or 3 and I was with

Lucy and Tom. Then we had to come up with an advertising

company and create a logo showing the name and slogan.

Used the colour

yellow because it’s

a cheerful, warm

and positive colour. Used the sky and sun

in the background to

represent the word

‘lighting’ in the

slogan.

Used the colour

blue because it

shows calmness

and serenity. Also

associated with

water and peace.

Used the word

inspired as it

entices the

audience.

I believe that this logo fits the name and slogan perfectly.

Because we wanted to give a happy and uplifting message to

the audience. After we came up with company and the logo for

it, we had to choose a product out of Water, Gum or a Cereal

bar. We chose a gum product because we believed that we

could use our creative minds in the best way for a gum product.

We wanted to create a fun and exciting image so younger

people would get excited and tell their friends about it. We

started by mind mapping ideas. We brain stormed; the products

personality/image, the target audience, positives/negatives,

name/slogan and colour schemes.


We came to a conclusion that the products name would either

be Yowza or Hocus Pocus. We thought that Hocus Pocus would

be a better name because, after looking at the mind map and

comparing ideas, we believed that we would be able to create a

better logo and advert as the ideas were much better.

We wanted to make sure our logo was perfect so we created a

few logos and chose the best one out of them. Then we tweaked

that logo for ages until it was perfect. This is our final design;

I wanted the text to

look mysterious so I

found a font which I

liked, then tweaked it

a bit to give that

mysterious look.

I added an optical

flare to represent the

magic in our product.

I made the flare

purple by changing

the hue.

We believe that the

colour purple is the main

aspect of our product. We

used the colour purple as

it associated with magic. It

also represents royalty,

wealth, success and

wisdom. We also used the

colour purple for our

flavours; blueberry,

blackcurrant and

blackberry

Our slogan is short

and snappy and will

get people

wondering why our

product is magic.

We then each research a gum advert to see how other

company’s advertised there products in magazines, on buses

and websites etc. This helped us to design our own adverts. I did

a website banner, Tom did a bus poster and Lucy did a

magazine advert.


When creating our TV advert, we wanted to give the message that

when you eat our product you will become ‘cool’ hence the slogan,

‘It’s Magic’. The first requirement of an advertisement is to attract

attention, so because the advert is aimed at younger people, we

wanted to use a cool, good looking boy which younger boys would

aspire to be cool and younger girls would be interested if they are

good looking. The next requirement is to get the reader interested, so

we wanted to really show that the product makes you ‘magic’ so in

the advert we wanted the boy who eats the gum to flick the bully’s

away using his powers giving a comical aspect to the advert. We

wanted to make our advert look professional, so when filming the

advert we used the lens to blur the background/foreground to give a

nice professional look.

Also when filming our advert, we wanted it to be easy to watch and

understand. So in each scene we made sure it was obvious what you

were watching.


We wanted to use a variety of camera angles so at the start we

used a few close ups and in the middle and towards the end we

used medium shots and wide shots. One of the shots I started by

doing a close up of his feet and then panning out which showed

a cool effect.

After the filming, we needed to edit. The edit had to be smooth

and easy to watch therefore we used fading transitions and some

overlay effects. To import a clip I used File > Import:

I then used the transitions by going down to effects > video

transitions > cross dissolve.


To add the effects, firstly I searched on Google images for a fade

around the edge overlay. Then I experimented with different

effects until I found a perfect one to represent cool and magic. I

added colour curves to change the brightness and tone and also

to add the blue effect.

Also I used the black white effect to represent the parts where he

was still a geek and uncool and to show sadness and emptiness.


Finally on the final clip I faded in our logo over the top of the

background by simply placing it on a different layer and using the

fade transition again.

We were then asked to present our advertising company with our

advert to the class. We wanted our presentation to be

professional so we used Prezi to show our work because it would

look professional.

Firstly, it needed to look magic as that was our product theme so I

selected a night theme that had a purple tint to it. Also, I used

white text and big clear images so you could see it easily. Then, I

made sure the transitions were smooth and the Prezi ran smoothly.

Finally I imported our advert into the end of the Prezi so that it was

easy to access during the presentation.


In our script we talked about how we chose our product and how

we researched about the product, how we went around

designing our logo and packaging, a marketing campaign and

how we edited the advert.

Strengths and weaknesses

I believe that the main strength of this unit is that I think it would

interest younger people as the design is funky and cool and also

the advert is fun. Also, I believe that the majority of our work

looked professional e.g. the advert and the logo.

On the other hand, I think that the main weakness of this unit was

that we didn’t research enough in depth. For example when we

looked at other types of gum we could have looked more into

how they sold their product, prices etc.


If I were to do it again

I think that if I was to do this unit again I would make sure I fully

researched the product to gain more knowledge of how to

advertise it. Also I would change the part in the advert where it

does close ups of the ‘bully’s because I think that it could have

looked better by using different camera angles etc.

Evaluation on advertising unit

Business

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