Evaluation of the See it, Hear it, Say it Campaign Visibility research

Macedonia, YEAR 2008

Presentation outline:Basic information for the Campaign See it, Hear it, Say it Evaluation of the See it, Hear it, Say it campaignMethodology of the research Sample definitionResearch results

Basic information for the campaign See it, Hear it, Say it

1. Basic information for the campaign See it, Hear it, Say itDuration: 7th November 10th December,2008Opening: Press conference held on the 7th of November in the offices of the First Childrens Embassy in the World Megjashi. On the press conference, the journalists were presented with several cases of physical abuse upon children from our SOS phone line for children and youth, and from the Free legal department.

2. Basic information for the campaign See it, Hear it, Say it

3. Basic information for the campaign See it, Hear it, Say itCampaign materials:

3. Basic information for the campaign See it, Hear it, Say itMedia coverage: we had articles about the campaign in 3 daily newspapers and we have been a part of 4 TV emisions in 4 diferent nacional TV Chanels ( A1, Sitel, Nasha TV and Makedonska Televizija)

4. Basic information for the campaign See it, Hear it, Say itCampaign materials:

5. Basic information for the campaign See it, Hear it, Say itClosing: Press conference held on the 10th of December in the offices of the First Childrens Embassy in the World Megjashi.On the press conference, the journalists ( 4 from daily newspapers and 5 from TV ). were presented with the statistical facts from our SOS phone line for children and youth regarding the increased number of calls reporting violence upon the children

5. Basic information for the campaign See it, Hear it, Say itOn the Press conference held on the 10th of December in the offices of the First Childrens Embassy in the World Megjashi was made a relation between the Campaign and the Day for Human Rights 10 December:The European Union level EURONET (European network of organizations for childrens rights whose member is the Children Embassy MEDJASI) on this day have started with signing the Document for supporting the campaign Stop the Corporal Punishment of Children in Families due to December 10th, the Day for Human Rights. The statement that EURONET had send to the UN representatives includes references against corporal and childrens punishment. The First Children Embassy that signed this document supports EURONET and have shown the campaign results (presented on the next slide) from SEE IT, HEAR IT, SAY IT, in order to emphasize once more the need for emergent eliminating of childrens corporal abuse in families, schools, street and other places.

6. Basic information for the campaign See it, Hear it, Say itStatistical facts: The total number of calls from November 7 to December 7 was 90 out of which 51 were on certain problems.In 2008 (the period from January to October) out of 251 calls, the percent of calls connected with child abuse and violence was 32.5 %, while in 2007 it was 13.4%, and only for one month after the campaign began there were 51 calls on the SOS phone line for children and youth 0 800 1 2222 out of which 36 calls were connected with abuse or the overall percent of calls connected with abuse for this month is 70.6%. This could be found as increased awareness after the realized campaign.

Evaluation of the See it, Hear it, Say it campaignMethodology of the research

1. Methodology of the researchObjective of the research: To estimate if Macedonias people were aware of the See it, Hear it, Say it campaign and how useful it is.

The method of the research: The research was organized regarding the Omnibus survey techniques. Respondents were directly interviewed by phone.

2. Methodology of the researchSample: The respondents were selected for the research using the random sampling. As a population frame was used the official Phonebook of Republic of Macedonia. Randomly were selected phone numbers from each letter in the phonebook (6-7 phone numbers were selected from each letter, taking every 7th phone number from each letter)

3. Methodology of the researchRespondents: All respondents were from Skopje, the capital city of Macedonia, as in Skopje are living nearly half of the TTl population of Republic of MacedoniaThe research sample is 202 respondents

Fieldwork: 20 March 05 April 2009

Evaluation of the See it, Hear it, Say it campaignSample definition

1. Sample definition

2. Sample definition

Evaluation of the See it, Hear it, Say it campaignResearch results

1. Have you noticed the ongoing See it, Hear, Say it campaign? Overall results

Have you noticed the ongoing See it, Hear, Say it campaign? Sex

Have you noticed the ongoing See it, Hear, Say it campaign? Religion

Have you noticed the ongoing See it, Hear, Say it campaign? Education

Have you noticed the ongoing See it, Hear, Say it campaign? Education

Have you noticed the ongoing See it, Hear, Say it campaign? Age

Have you noticed the ongoing See it, Hear, Say it campaign? Family status

2. Do you consider the See it, Hear it, Say it campaign as efficient? Overall results

Do you consider the See it, Hear it, Say it campaign as efficient? Sex

Do you consider the See it, Hear it, Say it campaign as efficient? Religion

Do you consider the See it, Hear it, Say it campaign as efficient? Education

Do you consider the See it, Hear it, Say it campaign as efficient? Education

Do you consider the See it, Hear it, Say it campaign as efficient? Age

Do you consider the See it, Hear it, Say it campaign as efficient? Family status

3. Do you consider the See it, Hear it, Say it campaign as necessary? Overall results

Do you consider the See it, Hear it, Say it campaign as necessary? Sex

Do you consider the See it, Hear it, Say it campaign as necessary? Religion

Do you consider the See it, Hear it, Say it campaign as necessary? Education

Do you consider the See it, Hear it, Say it campaign as necessary? Education

Do you consider the See it, Hear it, Say it campaign as necessary? Age

Do you consider the See it, Hear it, Say it campaign as necessary? Family status

THE RESEARCH WAS PREPARED BY :

Co-coordinator of the research:Marina Pavlovska psychologist

Assistants of of the research volunteers at the Free SOS phone line for youth and children at FCEW - Megjashi: Elizabeta Atanasova juristRadica Popova social workerRoza Vasilevska pedagogueHristina Argirovska social workerKeti Temelkovska - pedagogue