Evaluation of Employee’s Attitude Towards The Organization ...

Online National Conference on ‘‘Innovative Trends in Management 2021” Aravali college of Engineering and Management

Village Jasana, Jasana-Tigaon Road, Faridabad 121102

May 1st 2021

Online Mode through Google Meet

MORNING SESSION

Day May 1st 2021(Saturday)

Session -1 10.30 am Onwards

Chair- Prof.(Dr.) Urvesh Chaudhery (Head of Dapartment of Management Studies, Aravali

College)

Co-Chair- Ms. Komal Bhardwaj (Asst. Prof. Aravali College )

Co-Chair- Ms. Shiwangi Sharma (Asst. Prof. Aravali College)

HUMAN RESOURCE MANAGEMENT AND ORGANIZATION BEHAVIOUR

S.N

o Paper Title Author(s) Paper Id Page No.

1 A study on employee welfare and safety

measures Ms. Sonam Bhati

Dr. Dolly Kumar

HR-01 8

2 Impact of organizational culture on employee

performance

Umesh Pandey Dr. Dolly Kumar

HR-02 9-10

3 Evaluation of Employee’s Attitude Towards

The Organization

Ritika Mishra Ms. Komal

Bhardwaj

HR-03 10

4 Importance of Employee Motivation & Job

Satisfaction For Organizational Performance

Ms. Priya Ranjan Ms. Komal

Bhardwaj

HR-04 11-12

5 Employee Retention Models And its Factors:

An Insight Mr.Rahul Garg Ms. Komal

Bhardwaj

HR-05 12

6 A study on the impact of training and

development practices on staff of QRG health

city

Ms. Nidhi Ms. Komal

Bhardwaj

HR-06 12-13

7 Effects of training on employee performance-

A study on banking sector Ms. Rinki Ms.Komal

HR-07 13

Bhardwaj

8 A study on Employees Motivation Strategies

In Worklife

Mr. Dhruv Goyal Ms. Shiwangi

Sharma

HR-08 13-14

9 A comparative study on the Impact of

Training and Development on Employees

Performance and Productivity of Private

Sector transportation companies

Ms. Aanchal

Chandila Ms. Shiwangi

Sharma

HR-09 14

10 A comparative study on the Recruitment and

Selection Process

Ms. Diksha

Sharma

Ms. Shiwangi

Sharma

HR-10 14-15

11 A comparative study on sexual harassment of

women at workplace Ms. Barkha

Upadhyay

Ms. Shiwangi

Sharma

HR-11 15

12 An Exploratory Study on Employee Safety

and Welfare Measures In Concrete Company Ms. Naina Tewatia

Dr. Urvesh

Chaudhery

HR-12 7

13 Recruitment And Selection Process In It

Industry

Mr. Mohit Kumar

Dr. Urvesh

Chaudhery

HR-13 8

Online National Conference on ‘‘Innovative Trends in Management 2021”

Aravali college of Engineering and Management Village Jasana, Jasana-Tigaon Road, Faridabad 121102

May 1st 2021


MORNING SESSION



Chair- Ms. Priyanka Tyagi (Asst. Prof. Aravali College)

Co-Chair- Ms. Himanshi (Asst. Prof. Aravali College)

MARKETING MANAGEMENT

S.N

o. Paper Title Author(s) Paper Id Page No.

1 Online Marketing: Impact on society Ms. Simran Rana

Dr. Dolly Kumar

MM-01 15-16

2 Impact of WORD-OF- MOUTH

Marketing on Consumer

Ms. Simran Sharma

Dr. Dolly Kumar

MM-02 16

3 An Investigation on Purchaser

Inclination towards Various brands

of hair Shading Items

Mr. Sourabh Dr. Dolly Kumar

MM-03 16-17

4 Customer Orientation on Online

Marketing

Mr. Sumit Singh

Dr. Dolly Kumar

MM-04 17

5 Market Research of Sonalika Tractor

And Its Competitors

Mr. Umesh Sharma Dr. Dolly Kumar

MM-05 18-19

6 A comparative study on the

usage of e- payment system in

various age groups

Mr. Vansh

Saxena Dr. Dolly

Kumar

MM-06 19

7 Impact of Branding on Consumer

Behaviour In Fashion Industry

Ms. Yashika

Miglani Dr. Dolly

Kumar

MM-07 20

8 A Study on Online Food Ordering

System

Ms. Neelam

Ms. Komal Bhardwaj MM-08 20-21

9 A study on the impact of marketing

strategies followed by Max Hospital

on customer satisfaction

Mr. Nishank Tyagi,

Ms. Komal Bhardwaj

MM-09 21-22

10 The Effectiveness of Internet on

Consumer Behaviour

Mr. Aashish arora

Ms. Shiwangi

Sharma

MM-10 22

11 Analysis of Market Segmentation Mr.Akshay singh

Ms. Shiwangi

Sharma

MM-11 23

12 A Comparative Study on The Effects

of Online Advertising on Consumer

Buying Behaviour

Ms. Anuradha

Ms. Shiwangi

Sharma

MM-12 23-24

13 A Study on Customer Satisfaction

regarding Amazon

Ms. Sapna Silwal

Ms. Shweta Sharma

MM-13 24

14 A study of Advertising in mobile

phone industry

Mr. Gaurav

Dr. Urvesh

Chaudhery

MM-14 24-25

15 A comparative study on “a study on

digital marketing in healthcare

sector”

Ms. Kajal Yadav

Dr. Urvesh

Chaudhery

MM-15 25

16 Effect of Branding on Consumer

Buying Behaviour

Ms. Tulsi Thapa

Dr. Dolly Kumar

MM-16 25

17 Assessing Customer Satisfaction In

Online Banking Service

Mr. Abhishek

Ms. Shiwangi

Sharma

MM-17 26

Online National Conference on ‘‘Innovative Trends in Management 2021”

Aravali college of Engineering and Management Village Jasana, Jasana-Tigaon Road, Faridabad 121102

May 1st 2021




Chair- Dr. Dolly Kumar(Asso. Prof. Aravali College)

Co-Chair- Ms. Shveta Hastir (Asst. Prof. Aravali College)

Co-Chair- Ms. Shweta Sharma (Asst. Prof. Aravali College)

FINANCE AND GENERAL MANAGEMENT

S.

NO. Paper Title Author(s) Paper Id Page No.

1 A study on issues and challenges of

startups in India Ms. Simran

Dr. Dolly Kumar

FM-01 26-27

2 Impact of Social Networks

Coronavirus COVID-19 Pandemic

Mr. Vivek

Dr. Dolly Kumar FM-02 27

3 Role of Entrepreneurship on economic

development in India Ms.Nitika Gaur Ms. Komal

Bhardwaj

FM-03 27-28

4 A Paper on Success of Social

Entrepreneurship In India

Ms. Jyoti Priya Roul

Dr. Urvesh

Chaudhery

FM-04 17-18

5 A study on Effectiveness of MOOC

Online education Ms. Jyoti Dr. Urvesh

Chaudhery

FM-05 18

6 A Study on The Risk Management In

Banking

Mr. Piyush Kumar Ms. Komal

Bhardwaj

FM-06 28

7 India’s Union Budget: Evaluated Make

India ready to fight with Pandemic Ms. Ankita Gupta Ms. Shiwangi

Sharma

FM-07 28-29

8 Reasons for economic slowdown

Mr. Jayant kaushik FM-08 9

Dr. Urvesh

Chaudhery

9 A study of factors impacting Economic

slowdown Mr. Ajay Yadav

Ms. Shiwangi

Sharma

FM-09 29-30

10 A Study of causes of Economic

Slowdown

Mr. Manish Singh

Dr. Urvesh

Chaudhery

FM-10 11

An Exploratory Study on Employee Safety and Welfare Measures In Concrete Company

Ms. Naina Tewatia, MBA student,ACEM, Faridabad.

Dr. Urvesh Chaudhery, Professor & Head - Department of Management Studies, ACEM,

Faridabad

Abstract:-

Wellbeing and Welfare is the principle sympathy toward the representatives. Minor ignores may

likewise bring about irreversible risks. Consequently, the breakdowns in everyday exercises

ought to be checked in each capacity. A domain ought to be made with the end goal that the

representatives work courageously, concentrating on their work as opposed to wellbeing issues.

An Exploratory Study on employee safety and welfare measures in concrete company. The

objectives of my study is to study Welfare practices used in concrete company and to study about

employee safety. Welfare measures ought to be received by the associations in an approach to

take most extreme care of the representative and its family, on the off chance that anything

happens. Association ought to make an endeavor to make its partners mindful of all the related

issues. This thus will enhance the representative profitability and effectiveness.

As opposed to measuring profitability as it identifies with wellbeing, the circuitous expenses of

representative wounds are significantly more quantifiable. For instance, a passing or extreme

harm at work site can close down a venture for expanded timeframes while it is under scrutiny,

and lost time meets lost cash.

KEYWORDS

Employee safety, IT Industry, Employee Practices.

Recruitment And Selection Process In It Industry

Mr. Mohit Kumar, MBA student,ACEM, Faridabad.


Faridabad

Abstract

An organization with the best Recruitment and selection process enables to increase the

productivity of organizational activity or outcome.

Concerning this context, we try to give light on the topic of Recruitment and Selection and its

Process. The main objective is to study the recruitment models of the IT industry and which

method is best for the Recruitment and Selection of capable employees in IT companies. The

study also focuses its attention to determine how the recruitment and selection practices affect

the organizational outcomes provide some suggestions that can help. Data analysis is to be

used as a Research methodology and in this, we used some statistical tools to represent our

study like - Tables, graphs, pie charts, bar diagrams.

Key Words: - Recruitment, Selection, Reference, Interview,

Qualification.

A study on employee welfare and safety measures

Ms. Sonam Bhati MBA student,ACEM, Faridabad.

Dr. Dolly Kumar, Associate professor department of Management studies,ACEM, Faridabad.

Abstract:-

Wellbeing and Welfare is the principle sympathy toward the representatives. Minor ignores may

likewise bring about irreversible risks. Consequently, the breakdowns in everyday exercises

ought to be checked in each capacity. A domain ought to be made with the end goal that the

representatives work courageously, concentrating on their work as opposed to wellbeing issues.

Welfare measures ought to be received by the associations in an approach to take most extreme

care of the representative and its family, on the off chance that anything happens. Association

ought to make an endeavor to make its partners mindful of all the related issues. This thus will

enhance the representative profitability and effectiveness.

Reasons for economic slowdown

Mr. Jayant kaushik, MBA student, ACEM, Faridabad.

Dr. Urvesh Chaudhery, Professor & Head - Department of Management Studies, ACEM, Faridabad

ABSTRACT

Since 2015, different lead markers, including the business cycle and the monetary cycle, have

begun pointing towards a potential stoppage in Indian economy yet those signs were too frail and

the entire financial climate was full with idealism. However, today the indications of lull are

solid and more obvious. Numerous markers like utilization (request), private venture, number of

new undertakings and GDP growth rate (6.8% in 2018-19) are falling back down. Various

establishments like Moody's and financial experts are cutting India's projected GDP growth rate.

Anyway, this plunge is required to be a momentary marvel. Herein my work I have focused to

highlight those reasons which are causing the economic growth to slow down and have given

some suggestions up to my understanding to resolve these problems.

Impact of organizational culture on employee performance

Mr. Umesh Pandey MBA student,ACEM, Faridabad. Dr. Dolly Kumar, Associate professor department of Management studies,ACEM, Faridabad.

Abstract:-

The main objective of this research is to find the cultural impact on the overall performance of

the employees. The purpose of the survey process is to provide a more accurate assessment of

the existing culture from the employees’ point of view and also to assess their behaviors and

performance with respect of the existing culture The culture of an organization consists of the

value and beliefs of the people in an organization. The organizational culture usually has values

and beliefs that support the organizational objectives. Organizational culture has an impact on

employee performance satisfaction. After the analysis it was found that those organization

adapted the clan or support culture their employees were more satisfied and organization achieve

the higher level of performance. This type of culture motivates the employees to do more and

encourage them to being the innovative and do the work as a team.

Evaluation of Employee’s Attitude Towards The Organization Ms. Ritika Mishra, MBA student,ACEM, Faridabad.

Ms. Komal Bhardwaj, Assistant professor department of Management studies,ACEM, Faridabad.

Abstract:-

The Analysis has been entitled on “Evaluation of Employee’s Attitude towards the Organization”

with Special Reference in the “Manufacturing Industries” the various factors that square measure

involved towards the perspective of the workers. The analysis has been created primarily

supported the primary information as well as Secondary information that is by the employee’s

opinion survey technique, wherever it has been taken a sample size of a one hundred and eighty

and has used the stratified sampling technique to pick out the samples from the overall

population. The study offers the opinion of staff concerning all the Human Resource functions of

Manufacturing Industries and employment conditions, wages and incentives, social relationship,

operating conditions, management practices, etc. For the study chi-Square check has been used,

and the study reveals that there is no relationship between Job Enrichment instructional

qualification of the respondents, and there is no relationship between length of service of the

respondents, and welfare facilities, and there is no relationship between the pay of the

respondents and welfare facilities. The study has additionally discovered that most of the

respondents have a positive perspective towards the welfare facilities, management practices and

employment conditions, welfare Facilities, social Relationship, operating Condition it has been

given suggestions for its improvement which incorporates suggestion schemes which can be

clear and promotions which can be created each supported seniority and performance to a precise

level within the structure hierarchy.

KEY WORDS: Attitude, Job Satisfaction, Organizational relationship, Employees,

Organization, Manufacturing Industries, Social Relationships, Operating Conditions.

A Study of causes of Economic Slowdown

Mr. Manish Singh, MBA student, ACEM, Faridabad.

Dr. Urvesh Chaudhery, Professor & Head - Department of Management Studies, ACEM, Faridabad

Abstract:

India has emerged as the fastest growing economy in the world and with in a span of 15 – 20

years India will become the major economic powers of the world. Since the implementation of

the new economic policy in the year 1991, India is a global market with high investments. The

labour force in India is attracted by many global investors. The opening up of economy to the

LPG policies attracted many employment opportunities to the people in India in turn the GDP

rates shooted up. The Global Financial Crisis which hit US had a very bad impact in India too,

but the period of the crisis lasted for less than 10 months and the post financial crisis lasted for a

period of 17 months.

India could survive the Global Financial Crisis just because of its strong economic policies and

GDP. But, coming to the year of 2019 India faces a slowdown in its GDP growth rate amounting

to a 5%; which is a bad sign for a developing economy like India. When the 2008 Crisis had

India, it was because of the crisis which has evolved in US. The present condition in India is

because of the internal factors in economic policy making. Not, only that the GDP estimates

were measured wrongly, which in turn mislead the stakeholders of the economy. This paper

evaluates the Present Financial Crisis of India, the factors causing the current financial crisis.

Keywords: Financial Crisis, Indian Scenario, Factors.

Importance of Employee Motivation & Job Satisfaction For Organizational Performance Ms. Priya Ranjan, MBA student,ACEM, Faridabad.


Abstract

In today’s business environment as it is true with high job losses due to layoff and retrenchment

to create a lean organization, it is also note worthy for organizations to stop loses of performing

employees due to decreasing job satisfaction and lack of motivation to continue with the

organization for long. Motivated and satisfied employees will have committed approach

towards organizational objective; in turn organizations will also have to show similar

commitment towards employee objectives. Here the role of HR is to continuously work

towards alignment of aspirations of the employee with the goals of the organization. This

objective can be achieved by creating inspiring work environment which promotes and

addresses employee need for growth and development. These factors although complex in

nature and as they could not be addressed for individual employee basis as it may vary case to

case it is important for HR to explore the common areas of intersection.

KEY WORDS: Job satisfaction, Motivation, Human resource Management, worker

commitment, organizational culture.

Employee Retention Models And its Factors: An Insight

Mr.Rahul Garg, MBA student,ACEM, Faridabad. Ms. Komal Bhardwaj, Assistant professor department of Management studies,ACEM,

Faridabad.

Abstract

Employee Retention is a process in which the employees are encouraged to remain with the

organization for the maximum period of time or until the completion of the project. Retention

Strategies helps organizations provide effective emplo yee communication to improve

commitment and enhance workforce support for key corporate initiatives. These policies,

when organized and disseminated in an easily used form, can serve to preempt many

misunderstandings between emplo yees and employers about their rights and obligations in

the business plac e. It is tempting, as a new small business owner.

Keywords: Employee Retention, Models, workforce Support,organized, commitment

A study on the impact of training and development practices on staff of QRG health city Ms. Nidhi, MBA student,ACEM, Faridabad.

Ms. Komal Bhardwaj, Assistant professor department of Management studies,ACEM,

Faridabad.

Abstract

Training & Development practices plays an important role in enhancing the performance of all

the employees and also in achieving the goals of the organisation effectively and efficiently. In

this dynamic environment, it is quite important to train the employees from time to time, so that

they can work efficiently in this ever-changing environment. In the healthcare sector, proper

training helps the staff including clinical and non-clinical, to provide quality service to its

patients. The department of Academics at QRG health city focuses on imparting training to the

clinical and non-clinical staff periodically to handle any critical situation. The main objective of

this study is to analyse the impact of training and development practices on staff of QRG health

city. In this research, data has been collected from both primary and secondary sources. A

sample of 50 respondents were taken from Clinical and Non-Clinical Employees at QRG Health

city and an interview were taken from 5 Department head at QRG Health city. Result indicates

that implementation of training & development practices results in remarkable positive change in

the performance level of the individual staff and the organization as a whole.

Key Words: Healthcare Industry, QRG Health City, Training & development, Employee’s

Performance.

Effects of training on employee performance-A study on banking sector Ms. Rinki, MBA student,ACEM, Faridabad.


Abstract: Training and development is indispensable strategic tool for enhancing employee performance.

This research aims to find out the “Effects of Training on Employee Performance in Banking

sector, in which Training (employee engagement, motivation and job satisfaction) are

independent variable whereas dependent variable are ‘Employee Performance’. In this study data

have been collected through primary source that are from online questionnaires.The statistical

sample of this study at Banking Sector which includes 150 employees of 14 banks. A sample of

150 employees were collected through anonline questionnaire with the help of stratified

sampling technique is conducted with the response rate of almost 75%. The data have been examine through statistical software

SPSS 20 to perform Descriptive analysis, T-test, Correlation, and Regression analysis. Four

Hypothesis are used to see the impact of all the independent variables on the overall dependent

variable. The findings and analysis were presented through tables and figures. On the role of

training the study showed that general training improves employee engagement, employee

motivation and job satisfaction. The Hypothesis revealed that all these had significant effects on

Employee Performance. This means research found that there are strong relationship between

employee training and employees’ performance. The results explain that more the employee gets

training, the more efficient their level of performance would be.

Keywords: Employee Training, employee engagement, employee motivation, job satisfaction,

employee performance.

A study on Employees Motivation Strategies In Worklife

Mr. Dhruv Goyal, MBA student,ACEM, Faridabad. Ms. Shiwangi Sharma Assistant professor department of Management studies,ACEM, Faridabad.

Abstract

The main reason for this paper is to research and decide the nature of work life and motivation of

employees and their consequences on organizational operations in Export Industries. To arrive at

the nature of work life generally relies on making ordinary endeavors from an association, which

furnishes their employees with more freedoms so they can be more successful in their

organizations. Quality in an association is characterized as a benefit, as a worth, as assurance of

congruity and as living up to client's desires. Great nature of work life is important for an

association to pull in and to hold gifted and capable representatives. Workers are the main

resources of any associations and its prosperity or disappointment relies upon their capabilities

and execution. To survive in the competitive market as a result of Liberalization, Privatization

and Globalization and to limit the whittling down pace of representatives the nature of work life

activities are vital. Motivated employees and Satisfied customers are the foundation of any

effective associations. This paper centers and investigates the writing discoveries which include

nature of work life and indicators of representative motivational strategies.

Keywords: Motivation, Job Satisfaction, Job Environment, Enhancement, Empowerment.

A comparative study on the Impact of Training and Development on Employees

Performance and Productivity of Private Sector transportation companies

Ms. Aanchal Chandila, MBA student,ACEM, Faridabad.

Ms. Shiwangi Sharma Assistant professor department of Management studies,ACEM,

Faridabad.

Abstract:

This paper main objective was to investigate whether training and development has impact on

employees’ performance and productivity. This paper is quantitative in nature. Data for the paper

have been collected through primary source that are from questionnaires surveys. The data

have been checked through statistical software to find the impact of training and development

on employees’ performance and productivity. There were two variable Training and

Development (Independent) and Employees’ performance and productivity

(Dependant).Subjects for the study consisted of 254 employees which constituted 60% of the

total target population of 420 people. 254 structured questionnaires were distributed to

employees on job location, 212 questionnaires were returned and only 188 were suitable for

statistical analysis. SPSS version 16 has been used to for data analysis. Descriptive statistics

were used for data analysis. The statistical tools were aligned with the objective of the

research. The goal was to see whether Training and Development has an impact on

Employees Performance and Productivity.

The result showed that there was significant relationship between the variables, the Pearson

correlation was used in study and Frequency distribution was used to see the individual result

of the study. Relevant literatures were also studied about topics related to this research.

Recommendation and conclusion form the last part of this paper.

A comparative study on the Recruitment and Selection Process

Ms. Diksha Sharma, MBA student,ACEM, Faridabad.

Ms. Shiwangi Sharma Assistant professor department of Management studies,ACEM, Faridabad.

Abstract

The research paper entitled Recruitment and Selection has been prepared to place a light on

Recruitment and Selection process. Recruitment is that process of Checking out prospective

employees and reviving them to apply for jobs within the organization. Selection could also be

described as the process by which the organizations pick out from some of the applicants, those

people whom they feel would best meet the job requirement, considering current environmental

situation. In today's quickly changing business environment, organizations have to respond fast

to need for people. Therefore, it is important to have a well-defined recruitment policy in place,

which may be accomplished efficiently to get the excellent suits for the vacant positions.

Choosing the wrong candidate or rejecting the proper candidate could turn out to be costly

mistakes for the organization.

Keywords: Recruitment, Selection, Reference, Interview, Hiring, Performance.

A comparative study on sexual harassment of women at workplace

Ms. Barkha Upadhyay, MBA student,ACEM, Faridabad.


Abstract

This paper discusses the harassment issue against women and also the laws that Indian

Government passed like harassment against women in work (Prevention, Prohibition and

Redressal) Act, 2013. Barely an individual feel that the Sexual Harassment of ladies at IT work

(Prevention, Prohibition and Redressal) Act,2013 is been therefore important and powerful to the

operating women and also the operating atmosphere particularly in IT sector, finding the way or

answer for toilsome such quite offenses. The target of this paper is to find out concerning the

harassment against women in Asian country and to seek out the numerous reasons of harassment

against women in workplaces. to interrupt down the adequacy of Sexual Harassment of ladies at

IT workplace(Prevention, Prohibition and Redressal) Act,2013 in controlling the harassment in

operating atmosphere in Asian country. This demonstration originated from the vishaka rules.

This analysis is completed by belief kind, and used secondary sources that are essential and

important for information analysis. The secondary sources are collected from the net, articles,

alternative analysis journals, books and exposed acts in light of the topic. The analysis used rates

for vital investigation of the outcomes .At the purpose once girls work they're viewed because

the modification operators for the general public because the women are given additional

significance. The foremost extreme harassment issue happens within the IT sectors.

Keywords: harassment, IT sector, Workplace, Prohibition, Women.

Online Marketing: Impact on society Ms. Simran Rana, MBA student,ACEM, Faridabad.


Abstract

Online marketing is leveraging the unique capabilities of new interactive media to create new

form ofinteractions and transaction between consumers and marketers. Also it can be considered

as innovative way of marketing in digital marketplace which includes online advertising, online

market research, online promotions and online pricing models. To make it successful there is

different strategy such as Targeting, Product Strategy, Pricing strategy, Distribution strategy and

promotional strategy. This paper tries to identify and analyze the advantages and disadvantages

of online marketing over traditional marketing. It also focuses to identify that how companies

can be benefited with this. This paper also tries to determine the impact of online marketing on

traditional market and society.

Keywords: Online marketing, E-commerce, E-strategy.

Impact of WORD-OF- MOUTH Marketing on Consumer

Ms. Simran Sharma, MBA student,ACEM, Faridabad.


Abstract:

Word of mouth (WOM) is an extraordinary mechanism with which to spread information and

disinformation. There is an interaction between WOM and eWOM, creating different channels

for the dissemination of information. However, this information cannot be controlled by

marketers; at least this is seldom the case. Positive and negative comments are found in eWOM

and they have a powerful influence on credibility, trust and persuasiveness, where influencers

play a main role. Brand reputation is shaped by the flow of information and disinformation on

the Internet. Social networks are a real tool with which to create and place information. A

comment may greatly benefit consumers, preventing uncertainty and boosting sales. eWOM

disseminates both information and disinformation, and so internet users and marketers are faced

with the problem of how to turn this to their own benefit).

Keywords: WOM, mechanism ,uncertainity, opinion leaders, boosting sales

An Investigation on Purchaser Inclination towards Various brands of hair Shading Items

Mr. Sourabh, MBA student,ACEM, Faridabad.


Abstract

The reason for this investigation is to analyze the Customer Inclination of various brands of Hair

Shading Items in Faridabad City.To study the mental conduct and factors which impacting them

to favor a specific item. The taste and inclinations of purchaser are distinctive with various

individuals and they are changed regularly. Each client in the market has their own Image

inclinations. Clients will be searching for specific credits prior to buying each specific items. The

brand inclination is showing expanding propensity all over the place. Exploration Paper on

'Shopper inclinations towards various hair shading items'. Results additionally uncover that a

fantastic inclinations of a hair shading brand was exceptionally positioned by dominant part of

respondents followed by fulfillment of Necessities and Brand Name.

Keywords:- Hair shading items, Sorts of Hair shading

Customer Orientation on Online Marketing

Mr. Sumit Singh, MBA student,ACEM, Faridabad.


ABSTRACT

Online marketing is the practice of leveraging web-based channels to spread a message about a

company’s brand, products, or services to its potential customers. The methods and techniques

used for online marketing include email, social media, display advertising, search engine

optimization, and more. The objective of online marketing is to reach potential customers

through the channels where they spend time reading, searching, shopping, or socializing online.

Widespread adoption of the Internet for business and personal use has generated many new

channels for advertising and marketing engagement, including those mentioned above. There are

also many benefits and challenges inherent with online marketing, which uses primarily digital

mediums to attract, engage, and convert virtual visitors to customers.

Online marketing differs from traditional marketing, which has historically included

mediums like print, billboard, television and radio advertisements. Before online marketing

channels emerged, the cost to market products or services was often prohibitively expensive, and

traditionally difficult to measure. Think of national television ad campaigns, which are measured

through consumer focus groups to determine levels of brand awareness. These methods are also

not well-suited to controlled experimentation. Today, anyone with an online business (as well as

most offline businesses) can participate in online marketing by creating a website and building

customer acquisition campaigns at little to no cost.

KEY WORD Online marketing , Customer, Satisfaction.

A Paper on Success of Social Entrepreneurship In India

Ms. Jyoti Priya Roul, MBA student, ACEM, Faridabad.


Faridabad

Abstract :

This paper will discuss about the various opportunities and challenges before the social

entrepreneurs in India. Social Entrepreneurship has the direct and primary objective of serving

the society along with the earning profits. So, social entrepreneurship is different from the

economic entrepreneurship as its basic objective is not to earn profits but for providing

innovative solutions to meet the society needs which are not taken care by majority of the

entrepreneurs as they are in the business for profit making as a sole objective. So, the Social

Entrepreneurs have the huge growth potential particularly in the developing countries like India

where we have huge societal disparities in terms of the financial positions of the population. Still

22 percent of the Indian population is below the poverty line and also there is disparity among

the rural & urban population in terms of families living under BPL. 25.7 percent of the rural

population & 13.7 percent of the urban population is under BPL which clearly shows the

disparity of the poor people in the rural and urban areas.

A study on Effectiveness of MOOC Online education

Ms. Jyoti, MBA student, ACEM, Faridabad.


Faridabad

Abstract

Considering the rapid change in technology, inevitable changes in education sector are going to

happen. A lot or research is taking place to understand the pros and cons of online education in

comparison to face to face education. In India, there are a lot of challenges and opportunities

for online education. With a comprehensive literature review, in this paper, we have identified

key factors which will boost online education in India. We have identified internet penetration;

low cost of online education, ease of doing course, initiative by government, employer’s

recognition and bridging gap are the key factors the growth of online education. There are

certain factors which are creating a hindrance in the growth which include insufficient digital

infrastructure, credibility and language used in online education. With the increase in number of

internet users in India, the paper also looks into what opportunities are there in future in

education sector.

Market Research of Sonalika Tractor And Its Competitors

Mr. Umesh Sharma, MBA student,ACEM, Faridabad. Dr. Dolly Kumar, Associate professor department of Management studies,ACEM, Faridabad.

ABSTRACT

The cutting edge change noteworthy headway various machines, uncommon refinement,

structure and advancement have showed up. Four-wheeler adventures have encountered

transformative changers in nineties which presents new improved things in the market and few

would have anticipated that the different sorts of wheeler would be in pervasiveness with the two

sexual orientations picking to our own vehicle. Sonalika , which has a tremendous activity in key

divisions of the Indian economy, is dependably tip top. "Sonalika" tractors has been brought into

the market and has been situated among the top private portion associations in the country for

scarcely any years. An amazing rising in green creation close by government approaches was

solidly associated with the extended usage of high yielding seeds, synthetics and fertilizers,

water framework and computerization. These wellsprings of data joined with creation sparks and

got to the credit and market. After opportunity, India has seen a monstrous advancement in

equipment determination, improvement, create use, after arrangements organizations and custom

changing. Provincial equipment's, machines and instruments help man in extending the

productivity and advantage by ideal residence exercises. These come up with a fruitful utilization

of over-the-top information sources like seeds, manufactured mixes, excrements and water

framework water through definite metering which along these lines reduces the cost of

movement, yielding more noteworthy advantage and money related acceptability. A Comparative study on usage of e-payment system on various age groups

Mr. Vansh Saxena, MBA student,ACEM, Faridabad.

Dr. Dolly Kumar, Associate professor department of Management studies,ACEM,

Faridabad.

Abstract: After the Demonetization and various government initiatives like Digital India, there has been

tremendous growth in the e-commerce industry and the e-payment system. Electronic Payment

System (EPS) is a technique to make the payment for the goods and services purchased through

an electronic medium. Now the scenario of offline retail outlets has been shifted to the online

retail outlets. Today is the era of digitalization, where a consumer can purchase anything and at

any time directly at their mentioned address. There are various reasons for this shift i.e., from

commerce to e-commerce, like convenience, greater variety, shop 24/7 services, save time, price

comparison and many more. Peoples are preferring online payment modes to make their life

easy and stress free. The main objective of this study is to find the customer orientation towards e-payments

system in the various age groups. The usage of e-payment depends on the consumer’s

perspective regarding the trust and security attached to the EPS.

In this study, both primary and secondary methods are used to collect the data. A sample of

136 respondents were collected through an online questionnaire and get it filled by

respondents who belong to different age groups including friends, families and neighbours

living in Delhi NCR.

Keywords: E-commerce, E-payment, Digitalization, Demonetization, Consumer Preferences,

Adoption

Impact of Branding on Consumer Behaviour In Fashion Industry Authored by

Ms. Yashika Miglani, MBA student,ACEM, Faridabad.

Dr. Dolly Kumar, Associate professor department of Management studies,ACEM,

Faridabad.

Abstract

In todays’ world, marketing has greatly evolved. Now companies know that they need to keep the

customer’s feedback in order to meet the satisfying needs of the modern customers and among

these customers driven activities, branding has come out to be one of the most important one in

order build a strong customer base and to create a good impact of a brand image. The main aim

of this research paper is to ascertain the main impacts of branding on consumer buying

behavior. During the research we have found that branding plays an important role in the

learning as well as the attitude formation process which are likely taken place at the time of

consumer buying behavior activities because of which consumers find out a direct link towards

the brand image, brand name or the company leading to maximum sales as well as maximum

satisfaction of consumers wants and needs. In the research, the aspects of brand equity, brand

awareness, brand loyalty and brand image are also addressed along with the factors that affect

the consumer buying behavior and to understand the concept and the different behaviors of the

consumers, a study has also been done with the help of an online survey. The population of the

study was around 40 people across India and the method of selection was purposive as well as

convenience sampling. Also the findings showed that focusing on brand features, the most

important element in building a successful brand in the was the QUALITY of the products that

brand offers. In collecting data about the phenomena, open and close ended questionnaires were

used to collect data from the respondent.

A Study on Online Food Ordering System

Ms. Neelam, MBA student,ACEM, Faridabad. Ms. Komal Bhardwaj, Assistant professor department of Management studies,ACEM, Faridabad.

ABSTRACT:

Increased demand of restaurant-goers generated the need for much attention for the hospitality

industry. Providing much option with ease of ordering and delivering is the need of the hours.

Technological interference has become mandatory to improve the quality of the service and

business in this industry. Evidences are already existed for partial automation of food ordering

process in the country; most of these technologies implemented are based on wireless

technologies.

This manuscript reports implementation and integration of web based technology for

restaurants. A dynamic database utility system was designed to fetch all the information from a

centralized database. User utility was given importance during the development of this interface

and efficiency, accuracy was the priority for better results and services and to reduce the

majority of the human error. It was observed that this system was successful in overcoming the

shortcomings found in the previously developed similar systems. Moreover, this system was very

cost effective in development as well as

during use. An Online Food Ordering System is proposed here which simplifies the food

ordering process. The proposed system shows a user interface and update the menu with all

available options so that it eases the customer work. Customer can choose more than one item to

make an order and can view order details before logging off. The order confirmation is sent to

the customer. The order is placed in the queue and updated in the database and returned in real

time. This system assists the staff to go through the orders in real time and process it efficiently

with minimal errors.

A study on the impact of marketing strategies followed by Max Hospital on customer

satisfaction

Mr. Nishank Tyagi, MBA student, ACEM, Faridabad.


Abstract

The type of service quality provided by any organisation or in any sector plays an important role

in ascertaining the level of customer satisfaction. In the case of healthcare sector, the facilities

related to treatment, hygiene, the behaviour of doctors, nurses or its staff with the patient or any

other factor sets a perception in the mind of patient about a particular hospital. This paper is

mainly based on the services provided by MAX hospital and the marketing strategies they used

to build a goodwill in the eyes of their patients and among people.

The main objective of this study is to analyse the impact of marketing strategies followed by

Max Hospital on customer satisfaction.

In this research, both primary and secondary data has been used. A sample of 180 respondents

were taken from people living in different city including saket , chattarpur, malviyanagar,

mehrauli, rajpur, vasant kunj such as other 16 villages.

Result indicate that majority of people like the marketing strategy followed by Max hospital then

it should focus on better customer service to maintain its goodwill among the customers.

Keywords: Healthcare Industry, Marketing strategies, Customer satisfaction, Service qyality,

Max Hospital.

The Effectiveness of Internet on Consumer Behaviour

Mr. Aashish arora, MBA student, ACEM, Faridabad.


Abstract

In the highly competitive market and technology advancement with the usage of internet it has

shifted the traditional market to digital marketing strategies. Digital marketing grab wide area

and in the highly competitive market it involve exploring business model using digital

technologies which reduces cost and expand business globally. Today digital marketing have a

greater scope of expanding their business in the future as customers are much more satisfied by

doing online shopping as they find digital marketing much more safer than traditional

marketing. Digital marketing provide opportunity to the customers to have a look on the

information of the product provided by the company and can able to do comparison accordingly,

so that they are able to enjoy right to choice and can place order at any time 24*7 at any place.

With the updated technologies and increase in the usage of internet engagement,

interconnectivity of consumers is increasing day by day as a result of which consumer behaviour

changed and organization should understand the behaviour of consumer. This research study

analyse the impact of digital marketing on consumer buying behaviour. As a result digital

marketing have positive impact on consumer buying behaviour, traditional marketing soon

should be shifted to digital marketing.

Keywords: Digital, Digitalization, Technology, Behaviour.

Analysis of Market Segmentation

Mr.Akshay singh, MBA student, ACEM, Faridabad.


Abstract:

Businesses may not be in a position to satisfy all of their customers, every time. It may prove

difficult to meet the exact requirements of each individual customer. People do not have identical

preferences, so rarely does one product completely satisfy everyone. Therefore, many companies

may usually adopt a strategy that is known as target marketing. This strategy involves dividing

the market into segments and developing products or services to these segments. A target

marketing strategy is focused on the customers’ needs and wants. Hence, a prerequisite for the

development of this customer-centric strategy is the specification of the target markets that the

companies will attempt to serve. The marketing managers who may consider using target

marketing will usually break the market down into

groups (segments). Then they target the most profitable ones. They may adapt their marketing

mix elements, including; products, prices, channels, and promotional tactics to suit the

requirements of individual groups of consumers. In sum, this chapter explains the three stages of

target marketing, including; market segmentation (ii) market targeting and (iii)

market positioning.

Keywords: Market and Customer Segmentation, Data mining, SCM CRM, CEM

A Comparative Study on The Effects of Online Advertising on Consumer Buying

Behaviour

Ms. Anuradha, MBA student, ACEM, Faridabad.


Abstract:

Promotion is one of the 4 Ps of the marketing mix. One of the most fashionable item of

promotion mix is advertising. Online advertisement is more attractive to the consumer as it

uses various ways to advertise ideas mostly with the growing number of people that uses

the social media in particular make it very easy to capture the targeted market. The study

helps the advertisers to know the benefits of online advertising. The purpose of the study is

to understand the effects of online advertisement on consumer behaviour from the

perspective of various respondents living in Delhi and NCR. The variables identified in this

study together with their different dimension were measured using a five point Likert scale.

Pearson Correlation was used to test each of the variables. A one-tailed multivariate

analysis was done by using the SPSS statistical software and data were collected from 40

respondents among Delhi NCR via online questionnaire. The result of the paper shows that

advertising, accessibility, and entertainment derived have positive impact on intention to

continue seeking online advertising.

Keywords: Online Advertisement, Consumer Behaviour, Internet.

A Study on Customer Satisfaction regarding Amazon

Ms. Sapna Silwal, MBA student, ACEM, Faridabad.

Ms. Shweta Sharma Assistant professor department of Management studies,ACEM, Faridabad.

ABSTRACT

The emergence of online shopping is a new move in the marketing system. Earlier, there is the

trend of traditional shopping i.e., Physical shopping. But due to the arrival of E-commerce, there

is a rapid increase in online buyers in India. People are doing more online shopping than physical

ones. This study focuses on Customer Satisfaction towards Amazon. It includes the no. of factors

that satisfy customers and attracts them to Amazon. It also comprises the types of products and

services provided by Amazon. Primary data is used. It concludes that Amazon is working great

towards Customer Satisfaction. Amazon is doing its business by taking customers as a priority. It

is working hard to gain more customers and taking care of all factors which will go to affect the

customers.

Keywords: Customer Satisfaction, Amazon, E-commerce, Delivery, Online shopping.

A study of Advertising in mobile phone industry

Mr. Gaurav, MBA student, ACEM, Faridabad.


Faridabad

Abstract

Mobile advertising is one of the most effective forms of digital advertising to spread awareness

or to stimulate purchases of a product or service as the average time an individual spends on

mobile devices is growing daily. The growth of mobile advertising has evolved rapidly and it has

a greater reach and penetration compared to other media. However, some of the mobile

advertisers fail to reach a larger audience. Therefore, it is very important to identify the gains and

benefits of mobile advertising to advertisers and mobile users. Studies have proven that

organizations monetize mobile devices to increase revenues and return on investments. The

market for mobile advertising is exploding as technology advances. In fact, mobile advertising is

no longer about using classic mobile phone or feature phone for calling, texting or sending

advertisements. Thus, what is the future of a hand-held world? Now, the future of mobile

advertising has shifted towards apps using smartphones and become ubiquitous. As such, this

paper aims to review the tremendous evolution, benefits and formats of mobile advertising.

A comparative study on “a study on digital marketing in healthcare sector”

Ms. Kajal Yadav, MBA student, ACEM, Faridabad.


Faridabad

ABSTRACT

In the current era of technological advancement, individuals wish to possess info instantly. In

their busy schedule, they require to require getting call instantly. Promoting managers

completely different of various} firms conjointly takes advantage of technology for choosing

right consumer for his or her different category product with right methods within the context of

the medical activity taking a lot of and a lot of a billboard direction, the perception of the general

public concerning the profession of a medico ought to be thought of, a perception which might

be terribly simply negatively influenced by unethical promoting methods digitalisation of selling

helps them to spot all the parameters that affects deciding of the purchasers. during this study,

consumer's perspective towards the assorted aspects of digital promoting of insurance product

has been analysed The study conjointly explores the ever-changing nature of the perspective of

customers with regard to their demographic profile

Effect of Branding on Consumer Buying Behaviour

Ms. Tulsi Thapa, MBA student, ACEM, Faridabad.


ABSTRACT

Customers all over the earth currently like branded merchandise. This study is geared toward

analyzing the impact of brand name on client shopping for behavior. Alongside finding the

impact of brand name on client shopping for behavior the aim of the study is to possess

Associate in Nursing thorough information of what truly is disapproval and client behavior. To

review the affiliation between whole and client behavior the next methodology is opted: client

Survey on the impact of brands on their shopping for behavior through form. The key results of

the study are: The degree whole of consciousness goes on decreasing in higher age groups; value

& whole were the main attributes that customer’s gave most importance and eightieth folks

believe that Brands in apparel industry became a standing image.

KEY WORDS: Branding, Consumer, CONSUMER Buying Behavior, Clothing Industry

Assessing Customer Satisfaction In Online Banking Service

Mr. Abhishek, MBA student, ACEM, Faridabad.


Abstract:

Online banking, also known as internet banking, it is an electronic and online payment system

that used customers of a bank. The online banking system will connect to or be part of the core

banking system operated by a bank and is in contrast to branch banking which was the traditional

way customers accessed banking services.

E banking provides many advantages for banks and customer’s .e-banking has made life much

easier and banking much faster for both customers and banks.. It saves time spent in banks and

easy to done work on time and also it provides ways for international banking. With the help of

internet it provide us banking facility throughout the year 24/7 days from any place have internet

access and well organized and proper cash management for internet optimization. Online

banking helps to provide convenience in terms of capital, labour, time all the resources which is

more need in emergency. Taking advantage banking services, banks may compete in new

markets also provides some security and privacy to customers, by using their own works and

security technologies. The main aim of internet banking services is to provide customers a much

faster services with low cost. From the last twenty years, banking sector has been selected a new

method of banking based on the progress of technology and to help for the future achievement.

A study on issues and challenges of startups in India

Ms. Simran, MBA student, ACEM, Faridabad.

Dr. Dolly kumar Associate professor department of Management studies,ACEM, Faridabad.

Abstract:

Startup India is a Government of India flagship initiative to build startups and nurture

innovation. Through this initiative the Government plans to empower startup ventures to uplift

entrepreneurship, economic growth and employment across India. India’s startup eco-system has

become a subject matter for the entire world. With hundreds of innovative youngsters choosing

to pursue the path of entrepreneurship instead of joining the multinational corporations and

https://en.wikipedia.org/wiki/Bank

https://en.wikipedia.org/wiki/Core_banking

https://en.wikipedia.org/wiki/Core_banking

https://en.wikipedia.org/wiki/Branch_banking

government ventures, the business world has witnessed an explosion of bio ground-breaking

startups providing solutions to the real problems at a mass level in the past years. The research

paper discusses the few issues and challenges that an Indian startup has to face and the

opportunities that the country can provide in the current eco-system.

Keywords: Innovation, economic growth, entrepreneurship, eco-system.

Impact of Social Networks Coronavirus COVID-19 Pandemic

Mr. Vivek, MBA student, ACEM, Faridabad. Dr. Dolly kumar Associate professor department of Management studies,ACEM, Faridabad.

Abstract: News creation and consumption has been changing since the advent of social media. An

estimated 2.95 billion people in 2019 used social media worldwide. The widespread of the

Coronavirus COVID-19 resulted with a tsunami of social media. Most platforms were used to transmit relevant news, guidelines and precautions to people. According WHO, uncontrolled conspiracy theories and propaganda are spreading faster than the COVID-19 pandemic itself, creating an infodemic and thus causing psychological panic, misleading medical ad- vises, and economic disruption. Accordingly, discussions have been initiated with the objective of moderating all COVID-19’s communications, except those initiated from trusted sources such as the WHO and authorized governmental entities. This paper presents a large-scale study based on data mined from Twitter.

Extensive analysis has been performed on approximately 1 million COVID-19 related

tweets collected over a period of two months. Furthermore, the profiles of 288, users were

analyzed including unique users’ profiles, meta-data and tweets’ context. The study noted

various interesting conclusions including the critical impact of the exploitation of the

COVID-19 crisis to redirect readers to irrelevant topics and widespread of unauthentic medical

precautions and information. Further data analysis revealed the importance of using social

networks in a global pandemic crisis by relying on credible users with variety of occupations,

content developers and influencers 0n specific fields. In this context, several insights and

findings have been provided while elaborating computing and non-computing implications and

research directions for potential solutions and social networks management strategies during

crisis periods.

Role of Entrepreneurship on economic development in India

Ms.Nitika Gaur, MBA student, ACEM, Faridabad.


Abstract:

Entrepreneurship and economic development are intimately related. The entrepreneurial process

is a major factor in economic development and the entrepreneur is the key to economic growth.

Whatever be the form of economic and political set-up of the country, entrepreneurship is

indispensable for economic development. Entrepreneurship is an approach to management that

can be applied in startup situations as well as within more established businesses. The growing

interest in the area of entrepreneurship has developed alongside interest in the changing role of

small businesses. Small entrepreneurship has a fabulous potential in a developing country like

India. So, statistical data and its analyses of several countries show that small industries have

grown faster than large industries over the last couple of decades. Large industries first lost jobs

while small industries created new workplaces. The crux of the report is to examine the role of

entrepreneurship in economic development. The focus is on small scale industries, which led to

the main source of employment in the country.

A Study on The Risk Management In Banking

Mr. Piyush Kumar, MBA student, ACEM, Faridabad.

Ms. Komal Bhardwaj, Assistant professor department of Management studies,ACEM,

Faridabad.

Abstract:

Risk is a key factor for businesses, because you cannot get profit from any activity without risk.

Since banking risks are a source of unpredicted expenses, their proper management might

stabilize revenues, having the role of shock absorber. At the same time, strengthening the value

of banking shares can only be achieved through real communication with the financial markets

and the implementation of adequate programmes of banking risk management. The paper

analyzes, for the beginning, a series of general aspects regarding risk and banking risk

management. Then, we present the conclusions resulting from the quantitative research

descriptive type which had as objective the analysis of knowing the measures that have to be

taken in the banking management for a better management of risks that might cause bankruptcy

and opinions about the NBR responsibilities to monitor and control the banks in the system.

India’s Union Budget: Evaluated Make India ready to fight with Pandemic

Ms. Ankita Gupta, MBA student, ACEM, Faridabad.

Ms. Shiwangi Sharma, Assistant professor department of Management studies,ACEM,

Faridabad.

Abstract

India's much-awaited union budget - in a year when the country faces its deepest recession –

evaluated make India ready to fight with pandemic. Covid-19 has ravaged the country, its GDP,

sent unemployment soaring and added to the distress of a banking sector that was already in

crisis. Finance Minister Nirmala Sitharaman presented her third consecutive Budget on 1.

February Budget 2021 was presented in the backdrop of the coronavirus pandemic which pushed

the economy into recession for major part of 2020. Physical & Financial Capital and Infra. India,

which has the second-largest population in the world is suffering severely

from COVID-19 disease. By May 18th, India investigated ∼1 lakh (0.1million) infected cases

from COVID-19, and as of 11th July the cases equaled 8 lakhs. Social distancing and lockdown

rules were employed in India, which however had an additional impact on the economy, human

living, and environment. In significant changes to the taxation process, Sitharaman announced

the scrapping of income tax for senior citizens under certain conditions, new rules for removal of

double taxation for NRIs, and a reduction in the time period of tax assessments among other

measures. We tested the hypothesis that a simple incentive to self-prone for a maximum of 12 h

per day would decrease oxygen needs in patients admitted to the ward for COVID-19

pneumonia on low-flow oxygen therapy. Oxygen needs assessed by oxygen flow on nasal

cannula at inclusion were similar between groups. One patient from the intervention group who

did not self-prone was transferred to the high-dependency unit. Self-prone positioning was easy

to implement. The intervention was well tolerated and only mild side-effects were reported.

India’s, it is a secondary with using from finance minister document. Outcome now that India is

equipped to fight with pandemic situation in all aspect as per the new finance budget 2020.

In this research paper highlighted are underlying budget processes to the path on fast-

implementation. How India dealt and can potentially deal with these three factors during and

post COVID-19 situation has been discussed here.

Keyword: India, COVID-19, Economy, Environment, Human life, Lockdown, Social distance.

A study of factors impacting Economic slowdown

Mr. Ajay Yadav, MBA student, ACEM, Faridabad.

Ms. Shiwangi Sharma, Assistant professor department of Management studies,ACEM, Faridabad.

Abstract

India’s financial sector is not deeply integrated with the global financial system, which spared it

the first round adverse effects of the global financial crisis and left Indian banks mostly

unaffected. However, as the financial crisis morphed in to a full-blown global economic

downturn, India could not escape the second round effects. The global crisis has affected India

through three distinct channels: financial markets, trade flows, and exchange rates. The reversal

in capital inflows, which created a credit crunch in domestic markets along with a severe

deterioration in export demand, contributed to the decline of gross domestic product by more

than 2 percentage points in the fiscal year 2008–2009. In line with efforts taken by governments

and central banks all over the world, the Government and the Reserve Bank of India took

aggressive counter cyclical measures, sharply relaxing monetary policy and introducing a fiscal

stimulus to boost domestic demand. However, this paper argues that with very limited fiscal

maneuverability and the limited traction of monetary policy, policy measures to restore the

Indian gross domestic product growth back to its potential rate of 8–9% must focus on

addressing the structural constraints that are holding down private investment demand.

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