Evaluation of ancillary products

6
Evaluation Main Product and Ancillary Texts

Transcript of Evaluation of ancillary products

Evaluation

Main Product and Ancillary Texts

The group's main product, the teaser trailer, has many inextricable links to the ancillary texts which have been utilized to improve the quality and coherency of the 'I Shot Biggie Smalls' campaign. The main element that links the main and ancillary texts is the typography. My group's original use of the red and white intertitles was a key feature throughout our texts, which was used to connote themes of innocence, humour and comedy juxtaposed with elements of drama, danger and murder - a style that emanates from the title (which itself stems from the infamous murder of pop culture icon Biggie Smalls). After audience feedback informed us that the main intertitle had an amateur, cartoonish look and didn’t suit the professional documentary feel of our trailer, we decided to create a different intertitle for all three of our texts.

Original Links

After much experimentation with the Livetype programme, we subsequently changed the cartoonish style of the intertitles to a more refined font(Rockwell) which significantly improved the quality of our film campaign.

The Photoshop application gave my group the opportunity to easily test out new techniques in a way that helped to establish a variety of different meanings. Ultimately, my group used the ‘caracole’ effect on Photoshop for both ancillary products which enabled my group to apply a brick wall appearance to the background of our film poster and magazine cover. The utilisation of the contrast and darkening tools on Photoshop generated a nostalgic, blaxploitation look to both the film poster and magazine, emphasising light contrasted with darkness and more importantly themes of humour and comedy contrasted elements of drama and murder. This was an important stylistic and thematic element that we wanted to be prevalent throughout our main and ancillary texts. After completing the intertitles on livetype, the group thought it would be appropriate to transfer it to the magazine and film poster to encompass our stylistic and thematic concerns through not only the main product but the ancillary texts as well. This sense of cohesion and correlation between the three products have helped the group in creating a good film campaign that the audience will be able to recognise and easily identify with.

Film Poster

Magazine Cover

As the group wanted to implement the codes and conventions of a teaser trailer in our main product, we included a intertitle advertising our production studio, KNIGHTSTUDIOS and its accompanying website, which we used to promote the film and where the audience could visit to get more information about the film. We included this 7 seconds into our trailer and placed it within our film posters. Including a website advertisement correlating throughout our texts is another important part of the film campaign which helps to establish a sense of cohesion and product branding.