Evaluation media3

How effective is your combinations of your main product and ancillary texts?

In our documentary and TV listings article we used the same font styles to give our products similarity and brand identity. For found this very effective as due to them matching you were able to tell the article was promoting the documentary as they had brand identity.

Colour: white

Alignment: centre

Font style: Lucinda Grande

Adding titles for statistics to our documentary


In our documentary and TV listings article we used the same font styles to give our products similarity and brand identity. For found this very effective as due to them matching you were able to tell the article was promoting the documentary as they had brand identity.

1.1.

Alignment: centre


Colour: white

Alignment: centre


Colour: white

Alignment: centre


Colour: white

Alignment: centre


In our documentary, radio trailer and article we used the same quotes/grab quotes, this was very effective as it helped group our products together by creating brand identity.

Quotes from magazine article

Quotes from documentary

2.


In our documentary and radio trailer we used the same young voiceover in order to help the audience recognise the mans voice from the radio trailer/documentary helping increase our brand identity meaning the audience that have already watched the documentary can tell their friends to watch it if they hear it in the car together for example.

3.

4. The music track we chose for our radio trailer was the same track we used for our documentary therefore giving the products we created brand identity. we chose to have fast pace music to create an upbeat, energetic feel to the radio trailer making the radio trailer appeal to the young target audience as this music is young and energetic.

Therefore allowing audiences to recognise the documentary and therefore it promotes the documentary to more

audiences in an effective way as people usually listen to the radio in the car with friends or family. The audience will

hear the radio trailer and remember the soundtrack and suggest their friend who is with them to watch it.

5. As you can see we have used the colours black and white as a theme for text, and titles in both our documentary – when presenting the statistics and the magazine article text. This makes the two products high in brand identity as the colours are the same for all text used throughout the documentary/ magazine article. We thought black and white being simple would give off a professional style and look for our documentary therefore resulting in the audience taking the facts and documentary seriously.

http://www.channel4.com/programmes/tags/documentaries


When researching channel 4, our chosen producer for our documentary, we found that documentaries usually shown are directed at a young adult + audience. Documentaries such as ‘catfish’, ‘my social network stalker’, Steve jobs: ichanged the world were on the documentaries list, these of which all deal with various media and internet issues. therefore we decided channel 4 would be the best channel to air our documentary on. As most documentaries appealed to young audiences we decided that channel 4 would be best to use as our producer as this would allow us to reach our chosen audience of young adults 17+, we also thought it would be a good channel to use as it is a very popular channel and has a reputation of showing interesting, good documentaries.

http://www.channel4.com/programmes/tags/documentaries

http://www.radiotimes.com/


When researching radio times I found that channel 4 is advertised on the front page of the website, as we have decided on channel 4 being the channel of which we broadcast our documentary we are able to use radio times as our TV listings magazine, we chose this magazine as it is the most popular and well known for showing what's on TV therefore we thought this would be useful for us as if our documentary was advertised in here, it would give us chance to branch out to a wider audience.

http://www.radiotimes.com/

What have you learnt from your audience feedback?

In order to gain feedback for our media products we made a feedback questionnaire and gave it to our target audience of 17+ . Before using our questionnaire we made sure to spell-check the document for spelling errors so that we could be sure the questions were able to be understood. As we used a questionnaire we gained qualititative (written, descriptive) and quantitve data (numerical). Therefore we got answers showing detailed comments on the quality or our work and how appealing it was for our target audience.

We used open and close questions for our feedback questionnaire, we found closed questions are best to use as we were able to make easy conclusions.

To gain further feedback we got a focus group of 17-18 year olds to view our media products this gave us good feedback on how to improve and what they liked best about our documentary (qualitative data) however this was harder to draw conclusions from as we weren't able to create graphs or statistics from the qualitative data gained.

What have we learnt?Before carrying out our audience feedback we created a hypothesis‘’audience will pick out areas such as sound level improvement and also comment on how they liked areas such as cutaway shots, theme colour of magazine, photo variety and similar quote use.” We found that our hypothesis was correct however ppts expressed they found the electric blue should have been brighter as they weren't able to read this, however I would put this down to the fact that on the projector the colour looks darker than on the Mac computer screen and it was too light in the room to see the article very well - therefore this comment lacks validity.


Summarising my audience feedback

advantages disadvantages

Quantitve data= easy conclusions

Range of questions

Qualitive data = opinions, POV, detail

20 people asked (good sample)

Self report = social desirability (lie because they are bored)

Lack of detail (ppts don’t answer fully)

Uncompleted questionnaires

If ppts are negative in feedback we may be negative back when review their work.

advantages disadvantages

Small group = detailed answers (pov) Small sample size = not very representative

Qualitive data = produced (not easy to conclude from)

questionnaire

Focus group


Documentary questionnaire

1. Over all how effective do you think the opening 5 minutes of the documentary was?All answers to this question were positive, with common comments such as ‘ attention grabbing’, ‘effective interesting topic’. Therefore showing that our documentary content was effective enough to appeal and attract attention from our target audience

2. What did you learn about illegal music downloading by watching our documentary?Overall 12/18 people asked stated they had learnt something the most common fact learnt was ‘9/10 teens illegally download’. Therefore showing the ways we chose to present our statistics was effective and appealed to our target audience and therefore was memorable. ( which is very important in documentaries

to get the information across to the audience.)

As you can see I have summarised the findings of the questionnaire by using pie charts for the quantitve data and I have summarised the most common answers for the qualitive data this has helped me learn areas of improvement for my work and what worked well. (All people asked were 17-18 years old.) – target audience what is your gender?

gender male

gender female

3. Did the narrator talk with a reasonable pace? Was it easy to understand? 17 people answered positively therefore showing our choice of a young narrator and the steady pace of the voiceover to be effective and easily understood therefore helping the audience take in and understand the information being told.

4. Were the sound levels suitable?As you can see from the graph 14 people said yes leaving only 4 people saying no therefore showing our sound levels were ok for the majority of our audience however as 4 people didn’t agree we must improve the levels by maybe quieting down our music and increasing the voice over by a few decibels.

did the narrator talk w ith a reasonable pace? was it easy to understand?

yes

no

were the soud levels suitable

yes

no



did the documetary look proffesional?

yes

no

did the backing track match the documentary?

yes

no

5. Did the backing track match the documentary?15 people stated yes leaving 3 stating no. therefore showing that the majority of our target audience liked the backing track –this shows that our choice of energetic upbeat music appeal to most of our audience however to improve we may want to use another backing track as well as the current one to appeal to all our audience.

6. Did the documentary look professional?17 people out of the 18 stated yes in this question showing that we have managed to make our documentary look professional by perhaps following the conventions of a real documentary. This also shows we have appealed to our target audience well.

What have you learnt from your audience feedback?7. What were the best parts of the documentary?All answers to this question were positive, with most common answers being about ‘background footage’. Therefore showing our target audience liked the documentary and especially liked the content of our background footage such as the cds and magazines ideas , and the wide variety of different shots such as pans, tilts, zooms ect.

8. Which parts would you improve?Most common answers being about sound levels and repition of cutaway shots, therefore this shows me the areas I need to improve in order to attract and appeal to my audience more.

Radio trailer questionnaire

1. What do you think of the music used in our trailer?All comments where positive, therefore showing our music choice appealed to our target audience, we were right energetic upbeat music tracks clearly appealed to their age group and attracted their attention.

2. Are the sound levels ok? ( easy to hear the voiceover?)All answers to this question were positive, therefore showing our sound levels were well edited meaning the radio trailer would be successful at promoting our documentary as there would be no issues of not hearing when the documentary is on TV whilst listening to it.

3. Did you understand what the documentary would be about? Does it seem interesting?As you can see 8 people gave positive feedback whilst 2 people gavenegative, therefore showing that the large majority of our audience found it interesting and understood it was about illegal downloading.

did you understand what the documentary would be about? did it seem interesting?

positive

negative


4. Is the information memorable? (date, time, channel)All answers to this question were positive 10/10 said it was memorable but one person suggest that to improve we could use a jingle tune or say the information iv a rhyme or in a rhythm. Therefore this shows that we way we presented our information (order) was memorable and worked well to advertise and promote our documentary however it has also taught me how to improve by using a jingle/slogan.

5. What were the best parts of the radio trailer and which parts would you improve?Most people stated they liked the voiceover and music style however they most commonly picked up of improving the sound levels more and adding a slogan. Therefore I have learnt that in order to appeal to my target audience more I should add a slogan to help improve memory and make it more interesting, I must also improve the sound levels. I also have learnt that the voiceover choice was good and worked well for relating to our target audience.

Magazine article questionnaire

1. What do you think of the layout of the magazine article?9/10 answers for this were positive accompanies with commentssuch as ‘ professional looking, clear, eye-catching’ thereforeshowing we have successfully appealed and attracted the attention of our target audience.

2. How effective was the colour scheme?10/10 answers were positive with comments mentioning vibrancy of the colours being effective and eye catching. Therefore showing all our target audience liked the colour ideas, showing our colour choice to go with vibrant electric blue was a good decision and worked well to appeal to our target audience.

What do you think of the layout of the magazine article?

yes

no

3. How effective were the images used?10/10 answers were positive stating the colours to be very effective iv attracting the attention of our audience. Comments such as ‘electric, energetic, colourful and very effective’ were gained therefore

showing they audience liked the pictures.

4. Are the quotes used interesting and attention grabbing?9/10 people said yes to this question showing our choice of quotes to be effective at appealing and interesting the targetaudience.

5. What were the best parts of the magazine article?The images and layout were mostly commented on by the audience therefore showing they liked the article and we had successfully appealed to the target audience.

6. Which parts would you improve?Most of our audience stated they would makes the blue text colour brighter to is was clearer or put a white outline around the text to make it stand out more, therefore showing us that to improve and appeal to our audience more thoughrolly we must make the grab quotes stand out more.


Are the quotes used interesting and attention grabbing?

yes

no

How did you use media technology to construct your research planning and evaluation stages?

Last year we did paper based coursework. However this year we used a blog for our planning and research. This is was an advantage as it made it easier to organise all the posts and keep them safe as we were working in a group it was important not to loose any work , by using the blog there was always a copy of the work on our shared blog this was useful as it prevented us from redoing work and making sure that if one member of the group was away we would still be able to continue working. however the difficulties were the video uploads this was hard to do as it would sometimes take to long to upload or it wouldn’t allow you to add the videos. Therefore meaning we had to add the links instead. Picture formatting was also a problem as the tools you had to use were awkward. Plagiarism is also a problem as people could add their names to your posts or copy each others work by looking at other peoples group blogs. People also were able to delete posts. This luckily didn’t become a problem for our group.

Planning

When planning and researching we did some internet research however the validity/

reliability of information from the internet is low as people can freely publish information without any proof, such as wikipedia they allow people to add to posts freely.


Evaluation

To evaluate I used Microsoft office powerpoint I decided to use this as it allowed me to present my points visually such as arrows text boxes and pictures easy to insert. However the problem with this is the auto formatting that tended to happen when inserting more than one image on the same slide. This caused problems with my layout and I had to keep re formatting the pages.

To construct my research planning and evaluation stages I used a mac pc this is different to last year as I used a pc for my coursework in my first year of media. We used macs as these focus on media/ creative design use, as they have wider brighter screens making them more appealing and useful for doingcreative design work such as producing a documentary or article.


To make my magazine article I used Indesign this was good to use as it helped me manipulate the layout with ease by because able to make image boxes to fit the images into (fit to content) it was also easy to manipulate the positioning of the text for example putting the text into columns and wrapping the text around grab quotes. By using these tools and software it helped my work look professional like a real article.

Adding drop caps

Colour: white


manipulate the layout with ease by because able to make image boxes to fit the images into (fit to content)

Indesign


Whilst creating my TV listings magazine article i used photos such as the over the shoulder shot of Neil working however the image didn’t match the article therefore we used photoshop to manipulate the image by using the photoshop photo filter and putting the blue effect on this made the picture immediately look better and more eye-catching, we then adjusted the levels of the photo making the picture more contrasting we then further manipulated the image by increased the brightness making the image match the colour scheme and making the article look professional.

As you can see we manipulated our article using

photoshop in order to help the image stand out

and attract attention as well as make it look more

professional and fit our colour theme of blue and

black. We did this by going to image>adjustments>photo filter.

We then check the filter box and clicked the

‘deep blue’ option from the drop box.

Electric, bright attractive blue.

Jet black silhouette

Photoshop


helped us when adjusting the white balance for example if in a room with a light on this would effect the white balance of the shot by making it yellow however with the white balance tool this helped us correct this problem of lighting back to white rather than a yellow tint. The camera also helped us with the focus of the shots for example we fund this most useful when filming our cutaways. We filmed various texts such as titles from magazines to online articles. As well as album art on itunes and pictures of the Mac computers such as goggle and Youtube searches. I found that the focus helped us to make the pictures and

text easily read so our target audience would be able to understand what was happening in the shot.

We also used a tripod at all times during filming in order to keep the camera static and ensure clean cut pans, still frames and steady tilts and zooms. We wanted our documentary to be as professional looking as possible therefore we decided to use the tripod at all times. We found it most useful when filming interviews as this made sure the camera stayed steady and kept the expert in frame. We also found that it was useful when filming the magazine cutaways as well as the cd cutaways as we had to film from above the get the shot to look professionals and create the effect of a collage.

We used auto WB setting mostly.

Variety of WB settings

Camera

Tripod


When creating our documentary we used final cut, this software allowed us to add transitions such as fades to our interviews and cutaways to help make the footage flow and look professional, the software also allowed us to use log and transfer which helped us organise all our footage as well as cut out parts of the footage we didn’t need therefore cutting the clips precisely ready to use for our documentary when putting it together on the timeline. The software also allowed us to add titles such as the name of the documentary and statistics. As well as editing tools such as speed, sound levels and framing

Adding titles on final cut

for statistics

Log and transfer, precise

cutting of clips in final cut.

Cutting buttons

Markers for start and finish.

Speed up tool

Adding transitions

Final cut

Evaluation media3

Technology

Transcript of Evaluation media3