Evaluation: Joe & Bradley
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Transcript of Evaluation: Joe & Bradley
Theme-by Bradley George
We chose to use some of Raleigh Ritchies actual song lyrics the convey the theme of depression seen in the
first half on our video.
The image of the main character on the album is made to look like he is trapped and isolated from everyone is. A similar theme is also present in
our video as well.
In contrast to the inside of the album, the back of it shows the confident transformation of the protagonist,
showing the theme of determination and not giving up.
Monday, 16 March 2015
Theme part 2
The hand is a more symbolic element of our digiback and it represents our character being trapped and trying to escape, as if he is pressing his hand against a wall. This is shown in our film when he is trying to escape to pain of
his fathers death
Monday, 16 March 2015
Representation of characters:Joe Bradbury
Character is shown alone in the majority of the video; showsthat he is isolated/lonely which links into the main theme of
the video which is depression.
We decided to show the characters emotions through a literal sense in the
Digi-Pak. With the character himself being surrounded by words
and terms which can all be related to himself. In the video we showed this through the physicality of the character with him always being overpowered (teachers stand over him to
show higher status).
Both in the digi-pak and music video, we portrayed the character as lacking confidence and being very insecure. we did this through the use of body language and costumes. In both parts of our media product we showed the character
to have slumped shoulders and having a lowered head. There is also a slight indication of the character being insecure during the first swimming scene where the character is
shown wearing a t-shirt even though he appears to be going into the pool. This shows that he is not confident showing
his body.
We continued displaying links between the words shown in the digi-pak and the video by showing the second character who
pushes the protagonist into the pool in a very high angleshot. This gives the character a larger dominance over the
character and can relate to words such as ‘selfish’, ‘blame’ and ‘leave’. This is also shown when the protagonist is being shouted
at by the teachers. Being positioned above him show’s a clear sign of hierarchal structure and again links back to the words
displayed on the digi-pak.
Monday, 16 March 2015
Use of Titles:Joe Bradbury
The titles used in both our magazine advert and our digi-pak resemble that of handwritten text on a chalkboard. We purposely did this so that the relation between the video and our ancillary work is a lot stronger as a high majority of the video was filmed and based inside a school. Although the video never focuses on the fact that its located in a school, through the use of Mise-en-scene (protagonist’s costume, school equipment being shown out of focus, groups of students) the audience will be able to sub-consciously realise the whereabouts of the selected scenes. Although chalkboards are no longer used in schools and are not seen at all in the video, they are quite a stereotypical feature of school equipment and are easily relatable to school and young people.
Monday, 16 March 2015