Evaluation answer 3

EVALUATION QUESTION 3

What have you learned from

your audience feedback?

THEORIES OF AN AUDIENCE Theories of an audience were important when it came to

producing our music video and digipak. There has been many different theories on how audiences respond to and interact with the media. This shows this shows how complicated it could be to focus on the audience and the ways in which audiences can be visualized by giving a specific focus on audience researchers are able to see the procedure of the production of denotation made by the audience as a response to media text. Nevertheless my audience members will understand the media message in the same way; this can be shown in the questionnaire results.

Different theorist imply that a difference of ideas in between the audiences and audience response E.g. the hypodermic needle, the "hypodermic needle theory" suggest that the mass media has a direct, immediate and powerful effect on its audiences.

PRE-PRODUCTION Focus group

• Helped us develop the initial ideas which we were planning on using for the production of our project.

• Gave us new ideas in which we could use for our project

• Gave us an insight on what the audience would like to see

• Allowed us to obtain ideas and place them into our production plan

• Enabled us to eliminate ideas which we thought would be unsuitable after negative feedback

PRE-PRODUCTION FEEDBACK

These are the results that we gathered after collecting the questionnaire results for the audience research. As you can see you can see in the results, Eminem was the most preferred rapper amongst the audience in which we gathered answers from. This table also gathered results for other question that we asked in order of getting feedback to influence the production of our music video

QUESTIONNAIRE RESULTS

13%

53%

33%

How old are you?Age-16 Age-17 Age-18Age-19 Total applicants-15

How old are you?Age-16 2Age-17 8Age-18 5Age-19 0

Total applicants-15


65%

35%

What is your Gender?Male Female Total: 15 applicants

Male 11Female 4

Total: 15 applicants


How much of an effect do you think a music video adds to the music itself ?

A great amount 11A fair amount 4A very little amount 0Not at all 0

Total applicants-15

73%

27%

How much of an effect do you think a music video adds to the music itself?

A great amount A fair amount A very little amountNot at all Total- 15 applicants


67%

33%

Have you previously heard the song Beautiful by Eminem?

YES NO 15 applicants

YES 10NO 5

15 applicants

We surveyed 9 boys and 6 girls.Seven out of the nine boys had claimed that they had heard this song before.Three out the six girls had claimed that they were familiar with this song.


13%

40%

7%

27%

13%

What do you find the most appealing about music videos?

The visual effects A story narrative The art directionThe choreography The video's message 15 applicants

The visual effects 2A story narrative 6The art direction 1

The choreography 4The video's message 2

15 applicants


Eminem 8Jay-Z 2

Nicki Minaj 2Rick Ross 1

Other 215 applicants

53%

13%

13%

7% 13%

Who is your favourite U.S rapper?

Eminem Jay-Z Nicki Minaj Rick Ross Other 15 applicants


57%29%

7%

7%

What attracts you to the music video the most?

The music The artist The promotion The music video 15 applicants

The music 8The artist 4

The promotion 1The music video 1

15 applicants


40%

33%

7%

20%

How often do you listen to American Hip-Hop music?

Everyday Quite fequently A fair amount Not often 15 applicants

Everyday 6Quite frequently 5

A fair amount 1Not often 3

15 applicants


40%

40%

7%13%

What is your favourite music genre?Hip hop R n B Rock GrimePop Dance Other Total- 15 applicants

Hip hop 6R n B 6Rock 1

Grime 2Pop 0

Dance 0Other 0Total- 15 applicants

OPINIONS OF OUR MUSIC VIDEO’S SONG

Ten out of our fifteen survey applicants had claimed that they were familiar with our Advanced Portfolio’s song.

In addition we asked our applicants to state their opinions on the song ‘Beautiful’ by Eminem.

Opinions of our applicants“It’s one of Eminem’s best songs because has a good message”.

“Its a really good song”.

“I think the song conveys a good message to have a positive attitude to what life throws at you”.

“Very Good”

“I love it”

OPINIONS OF OUR APPLICANTS

• “I love it”

• “Brilliant/ Meaningful”

• “I haven't heard it in a while but I do remember liking the song”

• “I can listen to it for ages”.

CONCLUSION After collecting the post production feedback results we

had realised that the rap genre is dominated by a male audience. Eminem is very popular amongst the both genders and generally the most popular artist in his genre

Interviews Questionnaires

Provides more personal response All the feedback is already on paper

Useful to obtain detailed information Able to gain a wide range of feedback

Can visually see the body language and tones of speech, this allows us ` to determine how the interviewee feels about particular thing

Easily gathered. E.g. We found it easy to input on an excel table

Able to ask opinions on why a response was given, this helps gain an understanding why the audience have apreference

Provides us with information that we did not predict. Gave us an insight of what people feel about the

POST PRODUCTION FEEDBACK

POST-PRODUCTION FEEDBACK

OVERALL FEEDBACKI was very pleased with the feedback that

we had received for our production. I was unsure about our video when we had first finished producing it but thankfully the audience feedback had eliminated all the doubts that I had about our production.

WHAT I HAVE LEARNED FROM AUDIENCE FEEDBACK I have learned that audience feedback is

key in both the pre/post production of creating a music video.

Pre-production allowed us to produce a video that would suit the target audience

Post production- allowed us to know what was good or bad about our production

Allows us to enhance the product if any product if any negative feedback received

Allows us to learn from faults for future productions

Evaluation answer 3

Education

Transcript of Evaluation answer 3