Evaluation and final products

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  • 1. A2MEDIA EVALUATION

2. In what ways does your media product use, develop or challenge forms and conventions of real media products? As can be seen from the professional pictures and my own, there is a link between them with the pose both stars are showing.The real album cover, top left, uses bold colours and just the artist , which are quite a conventional ideas as it is demanding, as if to say look at me. With my front cover, however, there is the conventional idea of the artist being present on the front, though it is unconventional at how weak the image is compared to Pixie Lotts.For instance, the picture (to follow conventions) would fill up most of the cover space, but due to cheaper technology, it would have been almost impossible to carry out.Additionally, there would usually be a plainish background behind the artist, whereas in mine, there is a shape that demands attention, almost more than the artist. Finally, it is also weaker, overall, as the writing is not bold, it requires the audience to be intrigued and look closer, however it is always useful to try new styles as an audience can get bored of a particular type, therefore challenging real media products somewhat. Furthermore, the inside cover reflects a more conventional idea with quite a plain background linking with the front cover, with the album title and artist on the side.It then shows at the bottom, who the record belongs to, and the usual details that can be seen on many real media products such as Pixie Lotts own.The main challenge to conventions with my back cover, is that the song titles are split in half whereas many conventional back covers list their song titles on one side.This could be argued that I am attempting to develop conventions, by combining conventional (e.g. carrying through with the type face used on the front cover) and unconventional ideas (splitting the song titles in half). 3. In what ways does your media product use, develop or challenge forms and conventions of real media products? Continued Additionally, my inside cover is the most unconventional product, as on most there is either an image of the artist, or lyrics on one of the songs.Although I have gone down the lyrics route, they are not usually on the very back cover, and there is generally a very plain background, unlike this that in my opinion would draw more people in.Also, I have integrated both ideas into one as there is an image of the artist as well and after some feedback, it was commented that the name of the artist at the bottom was a nice finishing touch, as though it is finishing the program seen as it is the last song that is written on the inside cover (which would be the back page as it would have been a booklet which is conventional). My poster, on the other hand, is very conventional due to the layout mainly, however it may factor a few unconventional points in. For instance, on Pixie Lotts poster it is an enlarged version of the album cover, using the same font for the artists name, but down sizing it and placing it in the corner.This allows the public to recognise straight away who the poster/album belongs to, due to the other products.With this in mind, I began thinking of how I could carry this through with my design due to not having the same strength technology. After all the research I did into posters, I had found a lot of them re-use their front covers from their albums to help promote their product, this gave me the idea of placing the whole design on the topbit, where it would not affect the quality, and then follow through with some details as to where the songs can be bought or downloaded.Also, to show some continuity throughout all my products, I used the same font for the most important part of the information, as is in my digipack somehow. 4. In what ways does your media product use, develop or challenge forms and conventions of real media products? Continued In addition to these products, there is also the issue of how conventional my video is, which according toAndrew Goodwins music video theory , fits the bill. Goodwins theory looked at what features in a music video to make it a music video, for instance, one of the key features he mentioned, was that there would bea link between the lyrics and the visual , whether that compliments or contradicts each other.In my version of Cry Me Out, it is set in a narrative way, telling the story that the audience can hear and he also identified that themusic should fit with the visuals. This can also be seen when the artist is miming in the video (mainly) to the beat of the music and I also tried to change some clips to the beat of the music too.I felt this allowed the video to have more effect on the audience as they could follow the story through, and feel part of the video. A third point of Goodwins theory, is that he believedrecord companies would demand close-upsthroughout the video of the artist (or main vocalist if in a band), this could suggest it makes the audience feel as though they can see exactly what the artist sees, and I did use a few close ups, however they were more of things linked with the artist (for example, viewing the images of the guy with another girl), as a range of shots were used.I did feel, however, through the use of the close-ups of what the artist was doing, it allowed the audience to see it from that point of view easier and followed through the story, including the audience more, and that a range of shots helped to show the bigger picture. Email seen on video.Links with lyrics The artist lip synching in time to the music. Close-ups 5. In what ways does your media product use, develop or challenge forms and conventions of real media products? Continued Additionally, Goodwin suggested thatgenres are more complex and diverse with video style,which can be seen in my video as in my opinion one song never fits to one genre, as it mixes some together in how the video is put together.For example, Taylor Swifts Teardrops On My Guitar shows the video through a narrative way, despite it being categorised as country music, though through the beat of the music it is easy to distinguish between the genres. A further point of Goodwins theory, is that he statedmost videos (especially when including women) there is some sort of voyeurism. Whether this is with screens in a screen, cameras or mirrors within a video it is present in a lot of videos, including Pixie Lotts, as can be seen in the bottom left image.It is also present in my own video with her looking in a mirror, but whilst she is getting ready to go out, this wasnt an attempt to re-in act Pixie Lotts video, but mere coincidence.This is just my opinion though, as Goodwin would argue that I made that part of the video due to my subconscious from previous videos I have seen.He argued that there would likely beintertextual references to other music videos, films or even the tv,which can sometimes intrigue fans more so. It can be seen in my video that there are links to other media videos through lip synching to the chorus, the types of shots that have been taken at certain times, the effects used such as the transitions, speed or black and white.Also, near the end there is a reference to the television that is meant to imply that although the artist has just broke up with someone, there is a chance of love still and that she doesnt care.This idea, hopefully, comes over to the audience and makes them wonder why certain things were done and take more notice in the song itself and the visual that is applied with it.This does not mean though that the intertextuality was directly linked with more of my products, however the front cover shows the image of her thinking and this is portrayed through the video with the flashback effects (black and white) as she is thinking of both the past, present and future. 6. How effective is the combination of your main product and ancillary texts? Throughout my products, I have attempted to keep the intertextuality and although it is a little more subtle in the inside cover, it is still there.It can be seen in all my products on this page that the ever so pale pink used in the background is carried out in all my products, additionally the clothes the artist is wearing in the images are seen in the video and the type font is used throughout the products, putting the artists stamp on them all, creating a strong, visual link. Due to this link, there was never any need to use much text with the products as a lot of people would simply glance and turn away as they generally do not wish to read much about the album and if they do, there is always the website to fall back on that is mentioned on the back cover. Moreover, in all of the products (video included), I basically kept the hairstyles the same, allowing the audience to make more of a link between all of the products, though this is not the main similarity. In all of my print products, the main similarity is the background shape but it is used so that it does not feel too repetitive.For instance, the target audience may not make the link with my inside cover being the shape twice and different colours, however there is still the link there which they may subconsciously recognise, along with the background colour, font style and font colours mentioned. The poster, though, is slightly different to the digipack, but this is too be expected as it is there to raise interest over the album and offers some text as to what information they would need to know, without being too much and I linked the font style of the digipack in with the main part of the information and both lots of products represent the genre and I tried to make all my products look authentic, so following conventions mostly.Hopefully, if these products were published they would create a lot of interest as I do believe they look fairly professional, the only thing I would want to change the front cover a bit, making the image of the