Evaluation

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Evaluation In what ways does your media product use, develop or challenge forms and conventions of real media products? Our music video is a mixture of challenging and also complying with the conventions of a real product. Our video contains the fun enjoyable feel which is expected giving the song which we chose, however we used modern technologies to make the video similar to resent day videos. We used the green screen for most of the video so we could add colours and animations to the video which is very popular in present day however it wasn’t used when the song we used was originally released, this puts a modern day spin on the song so the audience can understand and relate to the ‘re-release’ of the song. It challenges the forms as we have not actually used many things that correspond to the lyrics which is in Goodwin’s theory, however we have used some of the expected techniques such as cutting the background colours to the beat of the song as we have quite long still shots of lip sync which didn’t match the song so we instead of cutting the clips to the beat thought it would be more beneficial to the video by cutting the background colours to the beat instead. The main music video that we took inspiration from would be Rihanna – Rude Boy. We liked the idea of using mainly green screen throughout the video and how the background and animations matched the beat of the song and was continuous throughout. This is what led to our idea of solid block colours, giving our experience using final cut not being as developed as it would have had to of been to do animations like in Rude Boy this led to un reassessing our ideas and realised we could instead use solid block colours which still created a fun feel and also give a lot of colour and interest throughout. However we also knew we could not depend on just block colour backgrounds as it would be too repetitive and would evidently become boring to watch so we included shot of girls getting ready in different situations to follow the lyrics of the song ‘Girls Just Wanna Have Fun’.

Transcript of Evaluation

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Evaluation

In what ways does your media product use, develop or challenge forms and conventions of real media products?

Our music video is a mixture of challenging and also complying with the conventions of a real product. Our video contains the fun enjoyable feel which is expected giving the song which we chose, however we used modern technologies to make the video similar to resent day videos. We used the green screen for most of the video so we could add colours and animations to the video which is very popular in present day however it wasn’t used when the song we used was originally released, this puts a modern day spin on the song so the audience can understand and relate to the ‘re-release’ of the song.

It challenges the forms as we have not actually used many things that correspond to the lyrics which is in Goodwin’s theory, however we have used some of the expected techniques such as cutting the background colours to the beat of the song as we have quite long still shots of lip sync which didn’t match the song so we instead of cutting the clips to the beat thought it would be more beneficial to the video by cutting the background colours to the beat instead.

The main music video that we took inspiration from would be Rihanna – Rude Boy. We liked the idea of using mainly green screen throughout the video and how the background and animations matched the beat of the song and was continuous throughout. This is what led to our idea of solid block colours, giving our experience using final cut not being as developed as it would have had to of been to do animations like in Rude Boy this led to un reassessing our ideas and realised we could instead use solid block colours which still created a fun feel and also give a lot of colour and interest throughout. However we also knew we could not depend on just block colour backgrounds as it would be too repetitive and would evidently become boring to watch so we included shot of girls getting ready in different situations to follow the lyrics of the song ‘Girls Just Wanna Have Fun’.

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