EvaluationDJ DELIRIOUS

‘BOOGIE 2 NITE’By Sybill Scott

1. In what ways does your media product use, develop or challenge forms and conventions of real

media products? Our media products consist of a music video, release poster and digipak and they use the typical

conventions of a dance/house music video and they also develop , but does not intentionally challenge the ordinary forms and conventions of real media products. We looked at various dance videos and anything that was musically dance or house related as an example for the individual and joint products we created. The forms and conventions were not challenged because we wanted to make the dance/house genre overtly evident and we did so with the bright colours and the effects I created while creating these products.

We developed and challenged the fact that I decided to include the DJ in the music video. This is not always the case with dance music videos, but we still decided to do it anyway so that the audience could identify with the DJ.

Before we attempted to create these products, we researched the codes and conventions which is shown on my blog. My aim was to follow the codes and conventions, but it seems I applied part of Goodwin’s theory and I subconsciously challenged a voyeuristic code and convention which is dance/house music usually having scantily clad women dancing sexily and seductively in order to attract the male audience. I did not do that because as this genre of music is about expressing yourself and having fun, having the dancers barely dressed does not come to mind in order to convey this.

1. In what ways does your media product use, develop or challenge forms and conventions of real

media products?

One of Goodwin’s theory was the link between music and visuals which is what we included.

One verse says,

We made sure to made the visual interlink with the music.

2. How effective is the combination of your main product and ancillary texts?

Revised Release Poster Digipak

The use of colour is shown more in the digipak and poster as they should correlate in some way because once seeing the poster should be what you expect to see in the store you purchase it from.

2. How effective is the combination of your main product and ancillary texts?

It is evident that we followed the conventions as we watched many music videos of this genre. We found that they are very upbeat and sometimes have an element of mystery, which is what we aimed to create.

The main product being the music video, was an attempt to create a piece that told a story, but still showed all the conventions associated with this genre.

We shot the scenes from various angles in order to have a variety of scenes to choose from when editing, as it needs to be fast paced and edgy. We made sure that the lighting was the utmost best to convey show our narrative of a journey.

4. What have you learnt from your audience feedback?

Our music video was aimed at students from the age of 14- which is what we stated in our demographics- and upwards who either go to school or 6th form, though there were a few exceptions to the older audience such as people in university.

The feedback we received was mostly positive and was constructive criticism which helped is to improve our music video.

5. How did you use new media technologies in the construction and research, planning and evaluation

stages?Modern dance music

80s dance music

5. How did you use new media technologies in the construction and research, planning and evaluation

stages?

We used various types of new media technologies in the construction of researching, planning and evaluating our product, such as iMacs by the Apple company because it facilitated us the best as the software was so modern.

In the researching and planning stages of our product we used new medias such as the world wide web, where we went on various sites such as Wikipedia, Google, YouTube. We used Wikipedia to research our chosen genre which is documented on my blog. We used Google as a search engine and we also used it as a calendar to plan our shooting schedule. YouTube was used for us to see what the videos of our genre looked like from in the 80s, where we found "The Only Way Is Up" by Yazz and from the new modern day, where we found, “Memories” by David Guetta and Kid Cudi and it was also used to find videos to analyse.

We also used Prezi to create ideas and present our finding in a more interactive, neophilliac way. We also used Microsoft Word and PowerPoint to present findings in the evaluative stage .

We used Facebook and Youtube to find out what people thought about our video.

5. How did you use new media technologies in the construction and research, planning and evaluation

stages? In the process of constructing our music video, we did so through

Final Cut Pro, where we did all our effects and editing. We each did a poster and a digipak which we created through Photoshop Elements Editor. Both programmes enabled us to create pieces to the best of our able knowledge. Final Cut Pro was the hardest to use but once we were shown, it was really simple from there.

While we were filming, we downloaded the song from a website called video2mp3.com to our Blackberry Smartphone which enables us to play the song at our convenience.

5. How did you use new media technologies in the construction and research, planning and evaluation

stages?In the stage of evaluation, we used our Blackberry Smartphone to send a broadcast to our contacts. Although we did not get many responses, the ones we got were good.Although we got feedback, it was strenuous to get it from new medias such as Facebook, YouTube and BBM because we had to be persistent and sometimes forceful in getting people to tell us what they thought about our music video.

Overall, the new media really helped us in making our products the success that it is.