1. In what way does your media product use, develop or challenge forms and conventions?

Kate Shaw A2 Media Coursework Evaluation

Locations

Through analysing a variety of music videos in the indie genre I found that the overall theme of locations was to use natural street shots and shots of live recordings . The Libertines show indie conventions in their videos with their attitude towards the music industry.

From analysing a variety of indie music videos we found that the general idea was to represent attitudes towards the music industry. This is reflected through our choice of locations as we chose different areas around York city centre. A representation of the bands day to day lifestyle are portrayed. Their attitudes are shown through the use of the pub and their lack of respect towards public transport, shops and people around them etc.

The Video

Costumes

In researching the indie genre I found the general style was to wear laid back casual clothes such as jeans and band t shirts. I found this out through the use of our audience research questionnaire and survey.

We choose a stereotypical indie look for our band members which contrasts with The Libertines look as they are often costumed in alternative fashions, e.g. military clothing.

Through looking at a whole range of indie bands in my research I found the most popular style was laid back and has a carefree attitude

The Video

Performance

Live performances in indie music videos are a reoccurring theme and are used to reflect the bands ability to perform live with an audience reaction . It also represents their attitudes to the music industry.

The use of the music studio in college allowed us to show shots of live performances throughout our video. This method is used a lot in videos by The Libertines as it reflects individuality and their stage presence and audience reaction.

We found that integrating live performance shots with naturalistic shots portrayed the indie genre and lifestyle well.

The Video

Shaky Cam

We used shaky cam to represent the rebellious attitudes of The Libertines. Shaky cam challenges the traditional style of music videos as the technique isn’t usually used. The fast moving shots reflect the lifestyle of the band and their care free attitude.

The Video Shaky cam is a handheld technique in which you apply random movement to the camera to create a distorted viewpoint of a situation, it is used in our video to show authenticity as it reflects the indie genre.

FontsThe font used in the digipak has a newspaper style, this reflects the ‘do it yourself’ attitude of the band. This also reinforces the authenticity of indie bands such as The Libertines.

The Libertines band logo has significance as it is bold, recognizable and stands out from mainstream advertisements in the music industry.

The Digipak

Colour

The Digipak

The colours used in our digipak reflect the indie genre. The use of black and white show simplicity whereas the red reinforces a boldness and the rebellious stereotype of indie bands

The colour scheme represents authenticity and draws parallels with indie bands album covers I found in my research .

Photography

The Advert

The photography used in our advert does not challenge the forms of the indie genre as it draws parallels with The Libertines adverts I researched. The image shows two band members in a natural environment, representing a sense of a care free band atmosphere and lifestyle.

The bands style and appearance is portrayed through their clothing and the use of photography allows the audience to liken themselves to the band as they can idolize them through their advertisements.

The Advert Composition

In researching The Libertines advertisements I found the general theme to be of natural photos. This influenced our advert as we chose to use the same layout. Two band members are features in a natural environment, their clothes and facial expressions reflect their attitude and the overall indie genre stereotype.

The layout of the advert also shows their signature band logo of which is self titled, ‘The Libertines’. We chose to do this on our advert also as it is recognizable to the audience.