BY GEORGIA HARDY

HOW DID YOU ATTRACT/ADDRE

SS YOUR TARGET

AUDIENCE?

The target group for my magazine consists of an audience that includes both males and females. I tried to appeal to both genders by avoiding using gender specific colours in my magazine, I used quite neutral colours red as I wanted very bold and contrasting house style. I also used reception theory to attract my target audience so that the audience can relate to the artists in the magazine, creating personal relationships and therefore potentially creating a loyal fan base, by also using direct mode of address.

ATTRACTING MY TARGET AUDIENCE

I used a pull quote from the feature artist to entice my target audience to read the article and crate a personal relationship between artist and reader.

I also used words such as ‘EXCLUSIVE’ ‘NEW’ and ‘HOTTEST’ to entice my audience as they think it’s the newest and up to date gossip/info and can only be found in this magazine.

My image is neutral as the house style is the eye catching feature and gender neutral to suit my target audience. It is a happy and not objectifying image of the female artist making her the subject and not a object, this would attract female audiences as well as men.

ATTRACTING MY TARGET AUDIENCE – FRONT COVER

I used a unconventional way to attract and connect with my target audience, by using social media l inks. This is because social media plays a important part in teens and young adults l ives and it helps them keep connected with the magazine at all times.

I did however use the convention of organising my contents page into columns, this is to have easy navigation to make it easier for the reader. I also included a features column to show all the artists and articles in the magazine to attract readers especially my target audience of teens and young adults.

The house style is still gender neutral and I used both female and male models in my pictures for my contents page

ATTRACTING MY TARGET AUDIENCE – CONTENTS PAGE

My main image is very neutral and pretty and takes up half of the double page spread. I used direct mode of address so that the audience can create a personal relationship between themselves and the artist.

I put the artist name right at the top in large bold shadowed font to make it eye catching to capture the readers attention.

ATTRACTING MY TARGET AUDIENCE – DOUBLE PAGE SPREAD

I used a pull quote which entices my target audience to read the article on the double page spread as it is different and personal from the artist. and creates hermeneutic questions which also makes the reader want to read the article.