In what ways does your media product use, develop or challenge forms and conventions of real media products.

- Discuss how your music video follows conventions. You could give examples from real media texts and discuss how these then influence yours.

We had our actors have long hair and wear leather jackets so that the video’s costume will follow the glam rock conventions, which is a typical ‘wild’ look. We included live performances in our music video to show case our actors talent, we decided to include this as it gave us a different variety of scenes and is typical of a music video. We, as with any music video included multiple locations to add to the narrative and avoid repetition. Another convention we followed was in regard to the genre a narrative; there was a little story due to Glam Rock videos consisting of mainly live performances, or what are often random scenes. Our work is an example of Steve Neale “genres are processes of systemisation” and although it follows many of the traditional conventions, it has changed to make it more modern.

- Discuss how you developed conventions. Were the conventions you used then developed further or adapted?

David Buckingham argues that ‘genre is not simply “given” by the culture: rather, it is in a constant progress of negotiation and change’. We developed the conventions of the Glam Rock, which would originally use glittery clothes, over the top make-up, and hair. We however, decided to use modernized clothing and go with skinny jeans and leather jackets, as it appeals more to a modern audience, but is still glam rock enough to be conventional enough for people who like the older style of glam rock.

- Discuss how you challenged typical conventions of music videos within your chosen genre. Did you attempt to include other elements to make

your product stand out from the rest?

We have challenged the typical conventions of music videos, as our narrative is different; we don’t have the usual themes such as drugs, partying and a cool car. Our video is focuses on the lead singer who becomes the love interest of a female whose feelings gradually grow throughout the duration of the song, with sections matching the lyrics. Although this comes across as a typical romance, with them getting together in the end, it is revealed at the end of the song that his affections lie else where, more specifically his male band member. Again this challenges our genre as Glam Rock typically has little narrative whereas ours contains enough to have a bit of a literal interpretation, while still being upbeat and random enough to fit in with the genre.