FABIO MORREALEANTONELLA DE ANGELI

Evaluating Visitor ExperiencesWith Interactive Art

University of TrentoDepartment of Information Engineering and Computer Science

ICT Doctoral School

interactive art

• The user has an active role in theproduction of the artwork

• The artist orchestrates the interaction,which is then performed by the audience

• Understanding UX is critical in this context

• Traditional HCI evaluation methodologiesdo not suffice

T h e M u s i c Ro o m

Identify an interactive metaphor that mediates musical intentionalities in a concrete domain

musical intentionalities

emotions

affective character of music

algorithmically generated classical

music

a r c h i t e c t u r ev i s u a l t r a c k i n g s y s t e m

architecture

E VA LU AT I O N

interviews

questionnaires

log-data

video observations

1- field observations

⇛ Number of visitors (85 + 87 couples = 344 visitors)

⇛ Long queues

⇛ Session length (5 minutes on average)

⇛ High perceived engagement

2- video analysis

BEHAVIOURS % OF TIME % OF COUPLESWalking 36 96Couple dancing 17 76Individual dancing 11 56Running 10 82Standing still 8 100Playing run and chase game 6 64Lying down 3 7Jumping 2 47Pirouetting 2 32Intimate behaviours 2 32Lifting 1 16Fighting 0.5 28Twisting 0.5 28Bowing 0.4 16Stamping the ground 0.3 8Mimicking declaration of love 0.2 2

Examined the most recurring behaviours (N=50)

2- video analysis

⇛ 30 videos⇛ 15 for each exhibition⇛ 10 M-M 10 M-F 10 F-F

⇛ 4 researchers to rate 1-3 collaboration and engagement

high

medium

low

high

medium

low

COLLABORATION ENGAGEMENT

3- log data analysis

3- log data analysis

⇛ Average and STD for distance and speed

⇛ High variation reported

⇛ Gender effect: M-F interacted closer and varied their speed less than M-M

4- questionnaires

⇛ Participants received a card containing a link to an online questionnaire

⇛ Once completed, they could download the music they created

⇛ N = 64 (34%)

Questionfactors loading

average

I enjoyed the installation .897 -.051

3.8I will recommend my friends to try this installation .801 -.362It was a stimulating creative experience .647 .312I liked the music inside the room .640 .153The music followed my and my partner’s movements .577 .377I would have preferred other musical genres -.022 .808

2.8The number of available movements to influence music were enough .126 .680

4- questionnaires

engagementmusic

Non-musicians reported a moreengaging experience

5- interviews

⇛ I exhibition, 63 couples1. General experience2. Perception of control

following

controlling

⇛ II exhibition, 77 couples

1. Perception of control

following

controlling

both

discussions

⇛ Most of the visitors enjoyed the system

⇛ The enjoyment was due to differentpleasurable behaviours

⇛ A relevant percentage of visitors disregarded the meaning we attributed

⇛ Not simply a music-making installation

?fabio.morreale@unitn.it