How effective is the combination of your main

product and ancillary text?

Shivani Mohan

All three of our media products contain the title of our film in the same Andalus font style. As seen below on the poster and trailer the colour of the title is white and on the magazine the colour of the title is black. All three of our media products contain the title of the film which helps the audience to associate them together and view the products as one campaign.

Poster film title

Magazine film title

Trailer film title

Here is the main character that appears in all three media products. And the other main character who appears in only the poster and trailer.

Here are the poster and shot of the trailer which were both shot in outdoor lighting, in the same location area. This interlinks our two media products together.

Here are the Magazine and Poster. I have edited both of the backgrounds via blurring the background of the image. This is so the colours and main image can stand out and look enhanced (bright) which is what our target audience like when looking at the same/similar genres. We have followed this convention.

The colour scheme through all our media products are the same. This shows consistency between our media products and conforms to the house style.