How effective is the combination of your ancillary production tasks with the main production?

My poster shows ratings along the bottom from known sources, They relate to it as ‘a flesh eating

Horror’ this combines nicely with the fact that in my short there is a significant amount of flesh

Eating. There is also the slogan Ironstone, What's beneath the rubble?. Using a question as a slogan

Following the name of the short can be effective as it gets the audience of the promotional poster

Asking questions, building curiosity of the potential customer. This can also be effective when

Combined with social groups. Friends can discuss the production e.g..

Fred- So that ironstone looks odd, I wonder what its about.

Mick- I don’t know apparently something's under the rubble, I wonder what though?

Fred then goes to see the film so he can discuss what was under the rubble with Mick the following

Day.

And therefore building curiosity of the audience can sell the production.

Also included in my poster is a black and white photo of the setting, again not giving any information away

About the text itself but it achieves the effect of thriller quality.

Radio advert

My radio advert along side my poster also

include the slogan ‘what's beneath the rubble?’

It includes audio from the film which again does

not give too much away about the film.

The radio advert includes a date of release which

is Halloween this suggests that it must be a good

thriller, as its willing to compete with others that

are released on Halloween.

The combination of both my radio

advert and poster not giving too much

away. Which lets the audience build

there own interpretation of what the

production may actually be about. As

my poster shows the setting and my

radio advert gives away a short audio

clip of the film ‘what happened to all the

bodies then?’. Both of which are there

to stimulate conversation about product

and increase the audience.