Europe's Music Radio Newsweekly . Volume 8 . Issue 9 ...Mar 02, 1991 · Maxximum (15-35) 94% 3% 3%...

Chart Show Gains 5AFI Backs Media Control 8

NRK In Network Bid 9Conquering The Recession 12

United Kingdom Special 13Off The Record 30

Europe's Music Radio Newsweekly . Volume 8 . Issue 9 . March 2, 1991 . £ 3, US$ 5, ECU 4

Stones JungleTour On DiscFor April 2

Capital RadioFaces FrenchTakeover Move

by Hugh Fielder

Capital Radio, the UK's big-gest radio company, faces a pos-sible takeover battle.Negotiations by French mediagroup Havas to acquire a 20.6%stake in the company are fuel-ling speculation that it isplanning a full-scale bid, de-spite assurances that it has nosuch interest at present.

Industry observers say thatthe transfer of Capital's biggestsingle shareholding and the ma-nagement vacuum created bythe departure of MD NigelWalmsley mean that the com-

pany is effectively rudderless.Citibank European media

specialist Chris Akers says hebelieves the close timing of thedeal being negotiated betweenHavas and Dominfast Invest-ment -controlled by Capitaldirector David Maule-ffinch,and Walmsley's resig-nation are "too cosy for coinci-dence.

"Capital has to consider itsfuture very carefully at the mo-ment. Its share of the Londonradio market has probably pe-aked. It appears that there is noone of Walmsley's calibre wit -

(continues on page 30)

Radio 10 Powers Into EHRby Paul Andrews

Amsterdam -based satellite radiooperator Radio 10 has launchedits new pan-European EHR ser-vice, Power FM. Targeting 13-23year olds, the 24 -hour stationwent on -air on February 15.Using the Astra lA satellite, 'it isalready being relayed by cable toabout 700.000 Dutch households.

Power FM is currently broad-casting a test programme of non-stop music. Radio 10 MD JeroenSoer says a playlist and news ser-vice will be introduced to the sta-tion "within the next couple ofweeks", but that the service willnot reach its final shape untilApril, at the earliest.

Soer explains, "The properlaunch will only take place whenthe reach approaches two millionhouseholds, which won't be be-fore April 1 and might not be


RTL 4 To StartRadio StationCompetition on the Dutch broad-casting scene is heating up.Commercial TV channel RTL 4is planning its own radio stationwithin three months. The newsfollows Radio 10's earlier an-nouncement of plans to start an


True Believers - Niagara are awarded double gold for their LP"Religion". From l -r: Polydor MD Paul -Rene Albertini; band managerCyril Prieur; Muriel Moreno and Daniel Chenevez of Niagara; productmanager Claire Bouteleux; marketing manager Jean -Luc Bres; andPolyGram commercial director Clement Poulais.

Niagara: DoubleGold, Clinch MTVSponsorship Deal

by Jacqueline Eacott

Polydor France act Niagaracrowned their recent Paris con-certs with a double gold disc forthe 1990 album Religion. The LPhas achieved national sales ofmore than 220.000 units, plusoverseas sales of 20.000, and isno. 7 in the French-CanadianRadioactivite charts.

Niagara's current Europeantour, sponsored by MTV Europeand leading French FM NRJ is amarketing triumph for French ar-tists. Niagara, (Muriel Morenoand Daniel Chenevez), are thefirst French act to be sponsoredby the video channel. The tie-inalso gives NRJ pan-European ex-posure, with their logo featured inMTV ad spots.

The 35 -date tour, which kicked

off January 11, covers France;Belgium (Brussels, Spa); Ger-many (Berlin, Munich, Frankfurt,Cologne, Hamburg); Austria(Vienna); Denmark (Copen-hagen); Sweden (Stockholm,Gothenburg); Norway (Oslo);Finland (Helsinki); Holland(Amsterdam); the UK (London);and Spain (Barcelona, Madrid).MTV is airing twice -weekly adsfor the tour in its Coca-Colaspots, plus additional ads (fourspots) in which the duo announcethe tour themselves. The total of480 spots is worth approximately£300.000.

Polydor international licensingand promotion head MarieAgnes Beau comments, "The col-laboration with MTV is workingout really well. MTV has always


by Machgiel Bakker & Hugh Fielder

Following the band's successfulUrban Jungle tour throughEurope last year, Columbia willbe releasing the new live RollingStones album Flashpoint onApril 2.

Produced by Chris Kimsey &The Glimmer Twins, it marksthe third live album from theband for the label, following1977's Love You Live and StillLife from 1982. The release willbe supported by major media ad-vertising across Europe, althoughdetails are to be announced bySony Music at a later stage.

The band mixed and edited 30tracks of. which 14 will be usedfor the vinyl version of the LPand 17 for cassette .and CD. TheLP has a running time of 62 mi-nutes while the cassette/CD lasts76 minutes. Tracks include PaintIt Black, Factory Girl, BrownSugar, Little Red Rooster, YouCan't Always Get What You Want

(continues on: page 30)

No. 1 in EUROPE

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WHEN IT COMES TO "DANCE..." MUSIC!I'M YOUR PARTNER

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AmericanRadioHistory.Com

"Salespeople are often helpful,

but my industry publications

tell me more of what

I need to know."

Your salespeople can beeffective when they get to see acustomer or prospect. But, on aday-to-day basis, the buying influ-ences you need to reach turn tospecialized industry publicationsfor more of the important infor-mation that helps them makebuying decisions. A recent study,conducted by the Forsyth Group,proves it.

In the study, 9,823 businessand professional buying influ-ences were asked what sourcesthey find most useful in providinginformation about the productsand services they purchase fortheir companies. The results weresomewhat surprising. Overall,specialized business publicationsemerged as the source businesspeople turn to first. In otherwords, trade magazines are wherebusiness goes shopping.

Many other sources of infor-mation, including sales represen-tatives, direct mail and tradeshows, have their place in the totalmarketing mix. But if you want toreach the highest number of quali-fied buyers at the lowest cost,specialized business publicationsare clearly the best choice.

For a free copy of the study,please write to American BusinessPress, 675 Third Avenue, Suite400, New York, NY 10017

Where business AF3pgoes shopping.


2MUSIC 2,MUSICA CONTENTS 'MEDIA

UK: Ethnic Stations Submit Own Research To JICRAR 5

G/A/S: New Berlin Ratings 6FRANCE: Rire Et Chansons Ratings 7BENELUX: Consortium Starts Sales House 7ITALY: AFI Backs Media Control 8SCANDI: NRK Presents Network Bid 9SPAIN: Ruiz Records Jingles 9NEW RELEASES/NEW TALENT 10SPOTLIGHT 11STATION OPERATIONS/MAKING WAVES ..12SPECIAL: UK 13STATION REPORTS 21TOP 10 IN EUROPE 25EUROPEAN HIT RADIO 26HOT 100 SINGLES 27EURO & NATIONAL AIRPLAY 28TOP 100 ALBUMS 29OFF THE RECORD 30

Anglo-AmericansRule French FMs

by Mike Hennessey

With the exception of Nostalgieand Cherie, major French pri-vate FM radio stations are givingmost of their airtime to Anglo-American repertoire.

This is the finding of theConseil Superieur DeL'Audiovisuel (CSA), followinga recent programming survey.

NRJ, which is targeted at the12-25 age group, allocates 76%

of its music programme contentto Anglo-American releases, 21%to French repertoire and 3% toproduct from other countries.TheCSA notes that of the 48 localRadio France stations includingFrance Inter and Radio Bleu, up

provided by French repertoire.French product also dominates

the musical content of Europe1, RTL and Radio MonteCarlo.

Station Demo Anglo/American French Other

Maxximum (15-35) 94% 3% 3%Fun (20-40) 94 6 0Skyrock (15-34) 92 8 0Metropolys (15-40) 68 30 2REM (20-40) 65 35 0Europe 2 (25-40) 61 37 2

Primetime Radio In EuropeLondon -based Primetime RadioProduction is currently negotia-ting with companies in Denmarkand Germany to produce customi-sed shows. These would featurecelebrity interviews, pop news andthe latest UK single releases.

Primetime's Matt Dangerfieldsays, "We have been syndicating ashow called 'A NorwegianWerewolf In London' to major sta-tions across Norway since June1989 and we have decided to seewhether we can repeat that success

For The RecordIn our February 23 issue we in-correctly identified Nik Myersas Pinnacle international mar-keting manager. He is, in fact,international marketing ma-nager for the Non Fiction label.

M&M apologises for theerror.

in other countries. The shows willbe specially produced for each ter-ritory and presented in their ownlanguage."

Primetime is also expandingfurther into Norway, claimsDangerfield. "NorwegianNational Radio (NRK) has invi-ted us to produce a special pro-gramme for NRK Night Radio.Radio Network, which broadcastsby satellite throughout Norway,has also expressed interest in theshow."

The radio shows have also pro-duced a TV spin-off. "LastSeptember we were commissionedby TV4, which transmits toNorway and Sweden, to make aTV pilot based on the style of theradio show. Although it was nevermeant to be publicly aired, TV4has decided to screen it in March,and there are plans to produce amonthly show from London be-ginning in October." HF

Rough Trade ConsidersSelling German Division

by Hugh Fielder

Rough Trade Germany could besold as part of a rescue package tosave the financially troubledRough Trade Group.Accountancy firm KPMG PeatMarwick McLintock, brought into safeguard the group's future, isconsidering a number of options.These include the sale of thegroup's German and US operations,as well as Rough Trade Recordsitself.

KPMG's entertainment and

media division head, and actingMD of the Rough Trade Group,Dave Murrell says that an agree-ment with the key labels handledby Rough Trade Distribution inthe UK has protected the groupfrom the immediate threat of bank-ruptcy.

He says the labels have givenhim three months to arrange the or-derly sale of the group without de-stroying "the essence or spirit ofRough Trade".

The discussions follow the newsin mid -February that 35 people-

about one-third of the company'sworkforce-were made redundant.In January the company was repor-tedly talking with Geffen Recordsabout some form of joint venture.

Mute, Rhythm King, Big Lifeand 4AD are among the labels dis-tributed by Rough Trade in the UK,but most of these labels have inde-pendent distribution deals inEurope on a territory by territorybasis. Rough Trade had a 2.6%market share in the last quarter of1990 and a recent no. 1 with 3 A.M.Eternal by KLF.

JAZZING ALL OVER THE WORLD - Sony Music Germany signs jazz pianist Aziza Mustafa Zadeh world-wide. Zadeh's debut album is due for release in April. Pictured from l -r are: Zadeh; mother and manager ElizaMustafa Zadeh; MD Sony Music Germany Jochen Leuschner; and artist marketing director Hubert Wandjo.

TROS Favours Seeing Labels At Onceby Howard Shannon

Dutch national broadcaster TROShas broken with tradition and toldlabels that from now on productmeetings will see promotion ma-nagers sitting side -by -side withtheir competitors.

TROS head of music FerryMaat says the previous system of10 minutes alone with each corn-

pany "simply did not work, withpromotion staff often arriving lateor staying on beyond their allotedtime slot". Major labels have beentold they have 45 minutes, inde-pendents 15 minutes.

Argues Maat, "It really was abig mess in the last weeks. So Isaid to myself 'okay, somebody hasgot to be the first to change thesystem', so I did. And it works.

Now majors can decide within that45 minutes when to turn up."

BMG Ariola Benelux radiopromoter William Harlaarworked the new system February8. While maintaining it is better tohave time alone, he acknowledgesthe meeting went well. "I was fullyable to do my job of promotingnew material by Londonbeat,Johnny Gill and The Silencers."

Kaas Conquers Germanyby Machgiel Bakker

French singer Patricia Kaas'sgrowing popularity in the Germanmarket is the result of a carefullyplanned joint marketing and pro-motion campaign between theFrench and German affiliates ofSony Music, that started last yearApril.

With sales approaching 80.000for the singer's second album,Scene De Vie, it marks the firsttime since the success of theGipsy Kings for a French act tocrack the German market.

Kaas is one of France's mostestablished new artists. The sin-ger's debut album for Polydor in

1987, Mademoiselle Chante, soldover one million copies while theLP Scene de Vie, recorded forSony Music, has already surpas-sed the 700.000 mark.

The key element in the cam-paign has been incessant touring.Kaas and her manager CyrilPrieur embarked January 1990on a 12 -month tour throughFrance, Japan, the USSR,Canada, the US and Germany.From a total of 51 concerts out-side France, 32 were sold out, in-cluding the five dates in Germanylast month.

Sony Music Germany directorof artist marketing HubertWandjo says, "The success of

Patricia Kaas here has come be-cause of steady promotion. Therewasn't one single event whichbroke her here, it has just been acase of gradually upping her pro-file, and a lot of work by every-one here."

He says Kaas herself was parti-cularly helpful to the effort. "Weco-operated closely with SonyFrance, and decided that to pro-mote her successfully she wouldhave to make herself as availableas possible to us. She has beenprepared to come over frequentlyfor promotion, and as she is halfGerman and can speak the langu-age, we have been able to treather almost as a domestic artist."

MUSIC & MEDIA MARCH 2 1991 3AmericanRadioHistory.Com

LETTERS TO THE EDITOR NEWSMAKERS

ON ADVERTISING &RETE 105

Upon the occasion of the 15th an-niversary of Rete 105, we sentyou an advertisement that yousubsequently refused to publish.

The aforesaid advertisementtook the form of a cartoon, bothsatirical and amusing in our view,which depicted the staff here atDDD seated on a riverbank wai-ting for Rete 105 to float by.

Rete 105 has shown-apartfrom undeniable ability andprofessionalism-how power canso often become arrogance.

In banning DDD, a small con-cern, but one which nonethelessrefuses to accept compromises,Rete 105 has demonstrated agrave lack of objectivity.Numerous episodes prove thetruth of this, but this is neither thetime, nor the place, to discussthem. Mr Hazan, however, isaware of many of the episodes inquestion, because we have writ-

ten him letters of complaint onmore than one occasion.

Thank God Italy is a demo-cracy in which there is a plethoraof vehicles for the disseminationof music and ideas. Thank Godplenty of radio stations have beenestablished in recent years, a factwhich has convinced us that wecan easily do without 105.

Thank God many of these sta-tions-to whom we owe a debt ofgratitude-have chosen to pro-mote Italian music, given thatItaly is the only country in theworld that does not require broad-casters to transmit foreign and na-tional music according to set pro-portions.

We choose, therefore, not tocontribute to the greater glory ofRete 105, a network that usesodious and often ridiculous sanc-tions against us-such as nevertransmitting our songs, not evenwhen these are worldwide hitslike those of Eros Ramazzotti.

Twenty years ago, we fought

against the censorship applied bythe RAI monopoly, and today wefind ourselves up against thesame thing with Rete 105! In its15 years in business, this radiostation has shown that you canhave a lot of listeners and still re-main small. That's why we prefernot to add our good wishes to thechorus of congratulation. On thecontrary, we hope that such over-weening pride will eventually befollowed by the proverbial fall, aprocess which already seems tobe under way.

Roberto GalantiPresident nand MDDDD

Articles and letters appearing onthis page serve as a forum for theexpression of views of general in-terest. Contributions should besubmitted to Jeff Green, editor -in -chief Music & Media, Rijns-burgstraat 11, 1059 ATAmsterdam, the Netherlands.

No Bad Taste For Food Beatby Paul Andrews

Leading French EHR networkNRJ denies that it has removedcontroversial group Elmer Food

dierks studios

20 years and many more tofollow.

Thanks for the partnershipin the past and in the future.

Re -opening of Studio III- SSL 64 channel, G -series

- Sony 3348 digital- Neil Grant Rcoustics

dierks studios gmbhtel. (49) 22 38-20 04/33 33

fax (49) 22 38-34 99

Beat from its playlist for refusingto cut a jingle for the station(M&M February 23).

Although he admits that EFB'sfirst single, Daniela, has now beentaken off the playlist, NRJ pro-gramme director Max Guazzinisays this was a natural move. "Wewere the first national station topick up on the track, and played itfor a long time, but eventually ourpanel research started to show thatit was losing popularity. It was nolonger current, so there was not-hing unusual about that. As for thenew single, Le Plastique C'EstFantastique, we will consider thaton its own merits."

The band's label, Off TheTrack (OTT), is also playing downthe "dispute". Says internationalmanager Liz Townsend, "Thematter concerned a promo for theAntenne 2 TV show which NRJsponsors, not for the station itself.

"The band were a bit reluctant todo a promo, but they did finallyagree, only when they had to saythe name of the station they kept de-liberately tripping up over it, as ajoke. It started to annoy the NRJ pe-ople at the taping, but they did fi-nish it in the end. There was neverany question of them not doing it."

Meanwhile, more controversysurrounds the band following thecancellation of their appearance atthis year's San Remo Festival, thelyrics of Daniela being deemed tooexplicit, and the publication of aninterview in Paris daily Liberation.The paper quoted group as sayingthey have been "ignored" by radio,have had to "learn to live withoutthe medium", and singled out NRJand Skyrock for particular criti-cism. The group deny they madethe claim.

Says Townsend, "Elmer FoodBeat have been helped by radio. It

is true that they sold around 50.000copies of the album by word ofmouth before stations picked up onthe single, but since they did thathas reached 270.000. NRJ andSkyrock have been very helpful sothere is no reason why the groupwould attack them."

Guazzini says he has spokenwith OTT MD Peter Murrayabout the article. "He assured methat the journalist misquoted theband and I am happy about that.He was very happy that we werethe first radio station to have thecourage to play Daniela, and we-ren't shocked or embarrassed bythe lyrics. NRJ is not a station ofcensorship."

Skyrock programme directorLaurent Bouneau also says he hasfew problems about the issue. "Idon't mind about the lyrics," hesays, "and both the band and therecord company have assured methat they did not make remarksquoted by Liberation.

"We do not put them on heavy ro-tation, but that is because they do notappeal right across our 15-24 coretarget demographic-they are popularwith men, but with women only the15-17s really like them. They are notquite a mainstream group, but we dolike to play them because they havea lot of personality."

Townsend says the group arenow also managing to break intoItaly, where they are licensed toRicordi, despite the San Remo ban."RAI Stereo 1, and RadioDimensione Suono have playlistedDaniela, it is getting seven plays aday on Rete 105 and is Video of theWeek on VideoMusic."

The single and album have alsobeen released in G/A/S, throughPolydor, Benelux (Boudisque)and Scandinavia (Medley). A UKdeal has still to be confirmed.

Radio

Alvaro Garcia Lomas hasbeen appointed president ofCadena COPE in Spain. Hereplaces Francisco PerezOntiveros who continues as aboard director (full story page9).

Southern Radio has madethe following new appoint-ments: Sales manager forSouthern Sound Classic Hitsis Martin Penny and salesmanager for Ocean SoundClassic Hits is Martin Ball.

Chiltern Radio has appoin-ted Paul Chantler as actingprogramme controller. He re-places Paul Robinson, whohas joined BBC Radio 1.

DevonAir/Exeter has ap-pointed a new programme con-troller, Mike Holloway. Hewas previously with Clyde1/Glasgow, where he was headof music.

Music

Richard Denekamp, MDSony Music Holland, hasbeen promoted to Beneluxarea director. Bert Cloeckart,MD Sony Music Belgium isnow reporting to Denekamp.

Richard Denekamp

Kjell Andersson, Columbiamarketing manager at SonyMusic International has joi-ned Warner Music Swedenas marketing director.

Mark Richardson, ex -mar-keting manager at SBKRecords UK has joined SonyMusic UK as marketing ma-nager.

SMILE FOR THE CAMERA - French act Elmer Food Beat clown it up duringphoto shots at the Victoires de la Musiques. The act won an award for best group.

MUSIC&MEDIA

BUSINESS Q_MUSICCALENDAR 'MEDIA

Feb. 27 -March 2 - SanRemo Festival, San Remo,Italy. March 7-8 - Annual RadioAcademy Music Conference,BAFTA, Piccadilly, London,UK. Tel: +44 081 594 6453. March 22-25 - 1991NARM Convention, SanFrancisco Hilton, US. Tel: +1609 596 2221. March 25 - 63rd AnnualAcademy Awards, ShrineAuditorium, Los Angeles. 15-17 April - DJV Seminar(broadcasting in the ex-DDR),Schloss Burgscheidungen,Thdringen, Germany. Tel: +49228 222977. April 15-18 - NationalAssociation of BroadcastersSpring Convention, Las VegasConvention Center, US. Tel: +1202 429 5300. April 21-24 - BroadcastFinancial Management Asso-

ciation, Century Plaza Hotel,Los Angeles, US. April 29 - Sony RadioAwards, Grosvenor HouseHotel, London, UK. May 19-25 - The USNational Association OfBroadcasters, the conferencewill be moved from London toParis after three days. June 5-7 - Association ofProfessional Recording StudiosConference, Olympia Centre,London, UK. June 9-12 - MedienforumNorth Rhine-Westphalia, HotelMaritim, Cologne, Germany June 9-15 - NAB RadioExecutive Management Devel-opment Seminar, University ofNotre Dame, South Bend,Indiana, US. June 16-19 - BPME & BDAConference & Exposition,Baltimore Convention Center, US.

4 MUSIC & MEDIA MARCH 2 1991


UNITED KINGDOM

BRING IT HOME TO MAMA - Dublin -based Mother Records wel-comes the band Engine Alley into its fold. The group, who hail fromKilkenny, plan to release their debut album later this year. Above (l -r)are: Mother GM Dave Pennefather; Mother product manager AnnAcheson; promo executives Paul McGuinness and Jane O'Keeffe; A&Rmanager Richard O'Donovan; Mother Music Publishing executiveBarbara Galavan; and Engine Alley's manager Pete Holidai. Below areband members (l -r): Emmaline Fallon; Canice Kennealy; Eamonn Byrne;and Brian Kennealy.

AIRC, Radio Academy ToDebate Non -Pop, No ProfitThe Radio Authority's decisionto make the first national com-mercial FM station a non -popchannel will be debated by theRadio Academy and theAssociation Of IndependentRadio Contractors (AIRC) inMarch.

The Annual Radio AcademyMusic Conference at BAFTA,London, on March 7-8 is holdingan open forum on "No Pop - NoProfit", at which conferencechairman and programme directorof syndicators UniqueBroadcasting Tim Blackmorepredicts "intelligent debate andheated discussion".

Another session examines theimpact targeted music has had onLondon radio audiences.

Comments Blackmore, "It isperhaps ironic that with so muchcompetition for music -radio liste-ning, speech -based BBC Radio 4could well emerge as the '90smost popular London station."M&M senior editor MachgielBakker is among the speakers ata session on competitive indus-tries.

The Academy will also be ma-king its annual "Fergie" award foroutstanding contribution to UKmusic radio, based on a ballot ofAcademy members. For full de-tails from the Radio Academy, te-lephone (071) 323 3837.

AIRC is organising at theHouse Of Commons March 18,the motion "INR must appeal topopular tastes". HF

Big Audience Gains For'Network Chart Show'

by Hugh Fielder

The "Network Chart Show" has aweekly reach of more than 2.5million people, based on the latestJICRAR figures for the last quar-ter of 1990.

The show, which is taken bymore than 40 commercial stations,has increased all -adult reach by15.4% to 2.637 million. The aver-age half-hour audience is also up,a jump of 14.2% to 1.72 million.The 15-24 reach shows a 14.7%increase to 960.000 and the aver-age half-hour audience is up19.8% to 713.000.

Compiled by Media ResearchInformation Bureau (MRIB), theshow is gaining on BBC Radiol's "Chart Show", which is broad-

cast simultaneously on Sunday af-ternoon. That programme's au-dience share has risen from 32%to 37%.

Competition between the two isheating up. In October, CapitalRadio/London added an extrahour at the beginning of the show,featuring singles that are bubblingunder the top 40. Nearly half theIR network is now taking the ex-panded three-hour programme.Meanwhile, Radio 1 has started itschart show 30 minutes earlier.

Capital Radio programme di-rector and the show's producerRichard Park comments, "Thesefigures once again give thethumbs up to David Jensen's pre-sentation. At a time when the UKpop industry is taking a bashing in

the media, it is obvious that themusic -loving public are still en-joying the best music with thebest chart show production. I amindebted to Nescafe for their con-tinued support of the programme."

Media Sales & Marketingsales director Paul Davies, whoalso sells airtime for the show,adds, "The past few months haveseen a progressive increase bothin the number of brands adverti-sing and the revenue generated.Bookings for the first quarter ofthis year are double that of lastyear. Obviously I am delightedwith the new figures, which I amsure will further encourage clientsto consider this exclusive nationalopportunity for reaching a mas-sive youth audience."

JICRAR Enlists Help OfIncremental Ethnic StationsEthnic stations are being asked tosubmit their own audience re-search specifications to JICRAR.This follows a complaint bydance/ethnic station ChoiceFM/South London over itsJanuary audience figures, and therefusal of several other stations toparticipate in JICRAR research.

Association Of IndependentRadio Contractors marketing di-rector James Galpin says II-CRAR acknowledges that itsexisting methodology may not be

Mercia Adds More Irish To Its ScheduleMercia FM/Coventry is addingmore fish, rock and dance showsto its schedule. The move goesagainst the current trend towardsextending formatted program-ming further into the evening.

Presenter Bob Brolly's program-mes for the Irish community havebeen doubled to four hours a weekwith two, one -hour shows onMondays and Wednesdays.Colleague Rob Jordan's "MerciaRock" switches to Tuesday eve-

nings and has been extended totwo hours and there is a new "HotMix", two hours of dance everyFriday evening presented by newDJs Phil Upton and Simon Davis.

MD/programme controllerStuart Linnell says the danceshow is in response to listener de-mand, although the station willcontinue to exclude many dancehits from its main daytimeshows.

"I have little doubt that one ofthe reasons for the outstanding

success Mercia is currently en-joying in its audience ratings isbecause of our selective attitudetowards dance and rap in particu-lar." Jordan says he will be usinghis extra hour to play new relea-ses. "The show will include allaspects of the very wide range ofmusic that comes under the head-ing 'rock'. I will also include in-terviews with local rock musi-cians as well as establishedartists." HF

Holloway 'Freshens Up' DevonAirby Julian Clover

New DevonAir programme control-ler Mike Holloway, who was hiredaway from Clyde 1/Glasgow wherehe was head of music, plans to fres-hen up the station for the 1990s.

His first move has been to bro-aden DevonAir's musical policyfrom the easy -listening formatwhich had resulted in a 35+ core au-

dience. Splitting frequencies isbeing considered "in the mediumterm".

Comments Holloway, "I am hop-ing to create a real buzz. One of thesaddest things is that people are nottalking about the station any more."

Holloway was recruited by parentcompany Capital Radio/Londonprogramme director Richard Park.He started his career in sales and

marketing at Northsound/Aberdeenbefore moving into presentation andprogramming. He says, "I found thesales experience helpful and interes-ting. One of the big changes for the1990s is the need for a commercialslant."

DevonAir is being temporarilymanaged by Capital's developmentdirector Richard Hurst, followingthe departure of MD Dave Cousins.

suitable for precisely targeted sta-tions. Comments Galpin, "Wehave been addressing the problemfor the past 10 months and wehope to come up with some formof measurement for ethnically -targeted stations. But it must bestressed that it can never be as ro-bust and could not be comparedto stations using normal JICRARmethods."

Galpin says the major problemis that no figures currently existfor ethnic populations in the UK,although the national census thisyear is expected to provide ethnicdata.

"Once we have that informa-tion we can build it intoJICRAR's research."

Another problem is that someethnic populations are not fluentin English and are suspicious ofresearchers knocking on their

doors and asking them to fill indiaries. For that reason, he says,the diary method may not be thebest audience measurement sys-tem. Adds Galpin, "Then there isthe difficulty of trying to measurea station like Spectrum/Londonwhich appeals to 10 different eth-nic groups."

Choice FM's complaint aboutits JICRAR audience figures hasbeen investigated, but Galpinsays that no faults have been un-covered in JICRAR's methodo-logy which remains valid."Choice FM feels that some coreareas within its total survey area(TSA) have been ignored by .11-CRAR.

"This may be the case, and ifso, it could have caused someunder -representation but it wouldnot significantly have altered theresult. HF

Express Tops McDonalds AsUK's No. 1 Radio AdvertiserExpress Newspapers barely edgedout McDonalds Restaurants as thenumber one radio advertiser in theUK last year, based on recent figu-res by Media ExpenditureAnalysis.

Express spent an estimated £1.6million on radio, while McDonaldsshelled out £1.59 million on the me-dium.

Of the top 10 radio advertisers,Sport Newspapers allocated thelargest proportion of its advertisingbudget to radio. The company spent90.4% on radio when comparedwith TV and press. SW

1990's Top 10 RadioAdvertisers (in £ millions)

Radio TV Press

Express News. 1.60 8.33 0.17McDonalds 1.59 16.60 0.97

Nation. Ang. 1.44 6.68 10.91

Kimb.-Clark 1.41 3.82 0.60

Coca-Cola 1.12 13.09 1.47

Ford 1.09 14.71 19.99

Sport News. 1.04 - 0.11

Broad Labs 0.99 1.38 0.42

Renault (UK) 0.88 5.17 12.32

Brit Rail 0.87 9.62 7.04

MUSIC & MEDIA MARCH 2 1991 5


Unified BerlinRatings Due

by Howard Shannon

Audience research firmInfratest/Munich says it expectsto publish a full set of figures forradio listening in Berlin earlyMarch.

Significantly, it could emergeas the first -ever survey to look at

Station Reach

Station1988* 1990

Sep. -Nov. Sep.Nov.

Hundert.6 25% 28%RIAS 2 28 24SFB 2 18 18SFB 1 12 10RIAS 1 13 10SFB 3 4 5Radio 4U 2 5Ant. Brand n/a 2Radio 100 n/a 1

Source: Infratest. *Last yearfor which figures are available.

the whole city. Until now, sta-tions based in the western areahave always known substantialnumbers were listening in theeast, but could never fall back onofficial research to prove it.

Infratest project co-ordintuorUrsula Ruprecht says an aidedrecall system currently being im-plemented is virtually identical tothat used on a set of West Berlin -only figures released last month.The major difference will be thesample size.

Details Ruprecht, "For the au-tumn 1990 survey, we analysedthe period 05.00 through mid-night and asked 1.516 of the 14+age group to reconstruct move-ments for a whole day. We thenasked them to say when they lis-tened to the radio, how often andhow long."

However, Infratest then choseonly to issue the percentage reachfigure and not total listeninghours. It is not clear if the newresearch will publish both.

Krell's 'Sinnfonie'Goes International

by Robert Lyng

Frankfurt -based composer/produ-cer/performer Lothar Krell hasreleased Sinnfonie For Amphitrite(Blue Flame Germany).

The first single release, Hymn,has been remixed and is scheduledfor release at the end of February.

Krell has produced and perfor-med with acts such asSupermax, Tokyo, MariusMuller-Westernhagen, Ina De-ter, Schweizer, Hubert Kah,Hob Goblin and Edo Zanki.

Combined with a spectacularlight and laser show, Krell playedlive in late 1989. SuddeutscherRundfunk filmed the entireevent and will broadcast it as a45 -minute special in March.

Valentines Call InRadio Hamburg and Radio ffn/Niedersachsen have, for the first time, co-operated on a dual broadcast. "Night Of TheLong Knife" ran from 11.00 until midnighton St Valentine's Day. Petra Bocken andMarco Deutmeyer from Radio Hamburgand Axel Svehla from ffn asked listeners tocall in and let off steam. MS

We congratulateRadio Parkon its 10th anniversary.

4000\111111111,k

All the best,Radio Antigoon

Ankerrui 26-28 2000 AntwerpenTel: 03 / 226.32.32 Fax: 03 / 231.14.14

CREAM DE LA CREAM - Hard -rocking German band Pink Cream 69 sign with the International Talent BookingAgency (ITB). Pictured with the band is ITB's Rod MacSween (3rd left) and band manager Jan Bayati (far right).

Star*Sat Adds Radio 2by Mal Sondock

Star*Sat Radio has added FMstation Radio 2DAY/Munich toits list of subscribers. The dealgives Star*Sat access to theRadio 2 frequency between mid-day and 05.00.

This follows the announcementlast month (M&M January 19)that it had added Radio Ton/BadMergentheim as its most power-ful off -air subscriber.

Comments programme direc-tor Nic von Vogelstein, "We willonly play current hits and we

"We will be airingtop 40 hits so wehope to take overtheir format list-eners."

- Nic von Vogelstein

will be featuring the listenersmore and more in our program-mes. We will have lots of con-tests and give the listeners thechance to share his broadcasting

ideas with us. Radio Xanadu/Munich is taking on a classicrock format."

Peter Pelunka will host theafternoon slot and KlausSchneidereit is presenting themidday programme. VonVogelstein will handle prime -time information and the musicshow "Star*Sat Express" dailyfrom 17.00-19.00.

The station will continue itssatellite evening broadcast sche-dule from the end of the month.It has a potential reach of 30million listeners.

Berlin's Radio 100.6 Greets Allied TroopsIn a special week-long cam-paign Radio 100.6/Berlin, thecity's most listened -to station,asked its listeners, "What do thepeople of Berlin think about theGulf conflict?"

The straw poll proved to beone of the station's most suc-cessful call -in shows and kept

Radio HamburgPlans MarathonProgrammeRadio Hamburg is giving itslisteners a chance to hear theirfavourite 802 songs. The 63 -hour marathon kicks off March30 at 07.00 and ends at 22.00 onApril 1.

Hosted for the third time byMarzel Becker and StephanHeller, the show is sponsored byTchibo Coffee, Brewo TravelAgency and Fiat, which will alsoprovide participation cards.

Listeners can request tunes,and prizes worth a total ofDM36.000 (app. US$24.600)have been donated. MS

the telephones busy ringing ofthe hook.

Head of music FredSchoenagel says, "From 09.00to 12.00 our telephones neverstopped ringing. Berlin's citizensremember the "Berlin Airlift"and many of the callers not onlyvoiced their support for allied ef-fort and the people of Israel, butalso mentioned that they had not

forgotten the help the Allies gaveBerlin in the Cold War."

The callers requested tunesand sent messages to soldiers.The messages were translatedinto English and French by thestation and sent to the US, UKand French consulates for ship-ment to the war area and rebro-adcast on AFN and other alliedforces stations there. MS

"When is the new Camouflage coming out?"

Find the answer in M&M's

QuarterlyMusk Monitor

Music Monitor II will be published April 6, 1991 (issue 14).Advertising deadline closes March 12.



Baudecroux SmilesAt Chansons Ratings

by Paul Andrews

NRJ comedy station Rire EtChansons/Paris has brought asmile to the face of group presi-dent Jean -Paul Baudecroux,with the publication of ratingsthat show the channel is reaching182.000 listeners daily after justnine months on -air.

The December figure, publis-hed in the biannual IPSOS re-gional survey, represents just2.1% of the Paris region's 12+ au-dience.That is up 50% on the sta-tion's June reach (1.4%).

Rire Et Chanson's IPSOS resultis significantly better than itsshowing in the concurrentMediametrie September -December Paris ratings, whichgave it a 0.7% weekly reach(57.500 listeners 14+).

However, Baudecroux pointsout that this represents an evenmore dramatic growth. "It is upseven -fold on the previous fourmonths, which is far better thanwe expected. Rire Et Chansonsmeans 'Smile And Songs', and atthe moment its me who is smi-ling.

"The station is really starting to

move," he says. "It proves thatthis concept, which I think is uni-que in Europe, is workable. If itcontinues, we can start thinkingabout extending the format bey-ond Paris, although it is too earlyto make that definite yet."

Growth might have been boos-ted by a 10 -day, Ffrl million(app. US$190.000) poster cam-paign run in Paris November. Thead, devised by agency PublicisEtoile and featuring a drawing bycartoonist Vuillemin with the slo-gan "Take an idiot, make him lis-ten to Rire Et Chansons and he'llbe a happy idiot", recently wonthe Alph'art award for the bestuse of a cartoon in advertising atthe Angouleme cartoon festival.

Station manager ChristopheSabot says a reach of about 4%would provide it with a solidenough base to start networking."That was the reach our other sta-tion, Cherie FM, had in Pariswhen we started to develop itsnetwork. The success of that pro-ves it is the correct level to movefrom." But he adds that the addi-tional costs of producing a co-medy service might modify theconditions for Rire Et Chansons.

Without divulging figures,Sabot says the station's income"is very healthy for this stage inour plan". A breakdown of theIPSOS rating shows the audienceevenly spread throughout Rire EtChansons' 15-45 target group, butheavily dominated by men(84.7%). This is reflected in theclient base, with cars the leadingproduct advertised.

Sabot puts the predominantlymale audience down to the natureof the humour. "French comedy isvery much about politics and sex.This does not really appeal tohousewives, it is for guys drivingaround in their cars."

Launched in March 1990, RireEt Chansons offers a 50:50 co-medy -music mix. Says Sabot,"The music is mainly taken fromthe top 20, with a few really greatoldies. About 80% of the comedysketches also come from records,with classics by stars likeColuche being rotated up totwice a week. The rest is eithercommissioned by the station, orrecorded at comedy clubs. We aresent a lot of tapes and like to pro-vide young comedians with aplatform."

Virgin's TelephoneEngaged

Virgin France has released acompilation LP of Telephone'sgreatest hits. The label is also re-releasing a previous hit single,Un Autre Monde (1982).

Telephone was France's best-selling rock band in the early'80s. The four -piece split in 1986,after the release of their biggesthit Le Jour S'Est Leve (600.000copies).

Virgin marketing managerAlain Artaud explains, "We sentthe single to the radio stations,promoting it as a new release. Itis not easy because of gold for-

matting. Radio stations are notready to work an eight -year -oldsong as a new release. They triedwith the Eagles' HotelCalifornia a couple of yearsago."

The compilation went gold onthe strength of pre-release or-ders. It will be promoted by alate -February TV advertisingcampaign.

A promotion stunt involved aphone booth being installed inthe Virgin Megastore, allowingthe public to listen by phone.

EL

Mute Sonet SplitRecord company Mute/SonetFrance, set up in 1986 by JacquesAttali and Bruno Rossignol is tochange its name to Mute France.The move follows the European re-organisation of Sonet.

Sonet has now teamed with newpartners Intercord in Germany,Ricordi in Italy and Pickwick/NTIin France. The Sonet catalogue willnow be distributed in France byPickwick affiliate, NTI.

Mute/Sonet France's turnover re-ached Ffr56 million (app.US$11.25) July 1989 -June 1990.Mute France has a staff of five whowork closely with promo and mar-keting consultant Main Pons.

BENELUX

Flemish ConsortiumStarts Ad Sales House

by Marc Maes

A consortium of eight privateFlemish radio stations willlaunch a new advertising com-pany on March 1, BelgischeRadio Maatschappij (BRM).

Joint presidents of the co-ope-rative will be Piet Keizer (RadioAntigoon/Antwerp), Daniel deLaet (Radio Sinjaal/Leuven) andChris van der Oost (StadsradioHalle/Brussels). Former FiveStar network stations are also in-volved.

BRM will book national adver-tising campaigns on major inde-pendent stations. The agreementwas signed in early February.

Says Keizer, "The current ad-vertising deal with Optimedia ex-pires March 1.

"We decided to group the betterFive Star stations around our pro-ject as well as some strong new -

corners. It is our goal to have astrong station in every FlemishNielsen [ratings company] townas soon as possible."

Says Radio Sinjaal MD Danielde Laet, "It was about time forthe Optimedia contract to end.The original deal was worth aboutBfr90 million (app. US$3 mil-lion), but expectations for 1991were less than Bfr10 million."

The most important asset of thenew company is its good rela-tionship with the VlaamseAudiovisuele Regie (VAR), theadvertising company which booksnational ads on state-owned BRTradio.

VAR MD Marc Appel says,"The future collaboration betweenour company and the new priva-tes' advertising company is apragmatic solution. We havenever competed with the privatesand this working relationship will

allow us to pass on advertisers tothe privates. Although there is nowritten agreement between bothparties, I think it is pretty feasiblefor us to send customers to theprivates."

Appel adds that Optimediastopped working with the privatesbecause its parent companyVlaamse Uitgevers Maat-schappi (VUM) is a partner in theVAR and, therefore, VUM promi-sed to withdraw from privateradio stations by March 1.

He continues, "We felt that ad-vertisers were in need of a tool forlocal and regional advertising."

Keizer agrees. "VAR often hasclients with restricted budgetsthey can pass on to us. BRT hasno regional advertising, so there isno conflict of interests. We cannow perfectly complement the na-tional sales with campaigns forlocal markets."

RFI Opens In MoscowThe French world service RadioFrance International (RFI) has an-nounced plans to open a Moscowstation in collaboration with SerguelGrigoriants, the editor of themonthly publication Glasnost.Grigoriants is also president of theGlasnost Foundation. JE

Ads Deemed LegalThe French government has an-nounced that comparative adverti-sing is now legal in France(M&M November 3). Assumingthis also applies to record compila-tions, concert tours and new pro-duct, worries are being expressedabout its affect in the industry. JE

Conamus CD Pushby Machgiel Bakker

Dutch foundation Conamus,considered to be at the forefrontof promoting national product,has issued four CD samplers.Two concentrate on new rockand dance acts, for which thelabel Control has been created.

In the past, compilations ofConamus tended to concentrateon chart -orientated and main-stream product.

Project co-ordinator Ferdi-nand de Marez Oyens says it isthe intention of Conamus to bemore active in promoting new,upcoming bands.

For this purpose, two newsamplers have been produced,Highlights From The Lowlandsand De Grote Prijs VanNederland (Holland's Big Prize).

The first features nine danceacts (including King Bee,D.A.M.N. and Tony Scott) andnine rock bands (Sjako!, ClawBoys Claw and Serenes).

The Grote Prijs CD features

highlights from six Dutch bandswho participated in the country'sannual rock contest.

The other two KoosHuisman-produced samplers arethe 21st edition of Music FromHolland With Love-containing"hit" acts like Rene Froger, LoisLane and Gerard Joling-and aspecial live recording of theHolland Casino ScheveningenFestival, with international artistsperforming Dutch compositions.

All four CDs were activelypromoted at MIDEM and withgood results.

"Many liked the initiative,"says De Marez Oyens, "andwe've received specific inquirieson the availability of product. Weare also considering using thesamplers for the New MusicSeminar."Conamus can be contacted at POBox 929, 1200 AX Hilversum,Holland.Tel: +31 35 21 87 48;Fax: +35 212 750.



DYNAMIC DUO - Guido Monti (left) and Grant Benson team up on -air.

RTL PremieresDrive -Time ShowStation director Guido Montiand DJ/producer Grant Bensonof EHR station RTL 102.5 havekept their new year's promise toteam up regularly on -air. Theyjoined forces up for an im-promptu all-night programmeon December 31 (M&MJanuary 26) and now present theweekday 17.00-19.00 slot.

Benson says, "The secondhalf of our programme is dedi-cated to CD, albums and singlessales charts."

He also says the station isone of the few broadcasterswhich is honest with its charts."We have approximately 100retail outlets which supply uswith information on a weekly

basis. We are as honest as theretailers themselves can be andthat is a considerable improve-ment on charts compiled bysome of our competitors."

Bensonwith Monti will be long term."It is always difficult to knowwhether they are going to work.You can pre -plan as much asyou like but you never knowwhether it will actually workuntil you get behind the micro-phone. We seem to have foundthe right chemistry."

The station has also appoin-ted new DJ Nicoletta de Ponti.The ex -state radio RAI presen-ter is currently broadcastingweekend slots. DS

AFI Backs Media ControlAirplay Research Pilot

by David Stansfield

Associazone Fonografici Italiani(AR) has backed a pilot researchproject into airplay conducted bythe German research firm MediaControl. AFI director-generalErnesto Magnani says that stateRAI radio and major private net-work stations were involved in theexercise.

Magnani says, "We wanted tocheck the number of plays for cer-tain records. It was an experimentthat we are now evaluating. Amid -March meeting is scheduledto establish whether there is ge-neral consensus from the AFImembership to continue the re-search. It is an expensive opera-tion but I believe the initial resultswere quite positive."

PolyGram Italy presidentGianfranco Rebulla was also adriving force behind the initial re-search project. He says he knewof Media Control from his timespent with Metronome inGermany, and wanted to check thefeasibility of introducing its sys-tem to the local market.

Comments Rebulla, "I havenot seen the final results yet but Iam looking forward to furtherconversations with MediaControl. The singles market is notsignificant any more so we haveto find other ways of testing theeffect of our promotional efforts.Airplay is important in this re-spect."

But Rebulla remains cautious."If radio stations are aware thatcompany promotions departmentsare depending on airplay or sta-

DeeJay Launches Telephone ServiceRadio DeeJay has launchedVoiceline, a 24 -hour computerisedtelephone service for its listeners.By dialling a special Milan number,the caller is greeted by "voice" ofthe station Maurizio Besinan. Thecaller is then invited to dial otherdigits to step into "Radio DeeJayWorld".

"Radio DeeJay World" enablescallers to listen to the station'scharts, leave messages for DJs, orrecord a dedication for the newSunday morning show "DomenicaDedica". Other services are to beadded.

Radio DeeJay is also developingCaselle Vocale, an automatic ma-chine which will allow subscribersto communicate with each other.Station director Claudio Astorriexplains, "The US firm RCS deve-loped Radio Line. It is a station -to -

"During the '90s weneed informationresearch data, linksand contacts."

- Claudio Astorri

listener service, so the percentageof interaction is small. Stationowner Claudio Cecchetto has al-ways wanted the opposite. His pri-ority is public participation. This iswhere Caselle Vocale comes in: itenables people to receive messagesfrom anybody."

The costs of the new systemhave yet to be finalised but Astorribelieves that this type of innovationis important. "Radio DeeJay has al-ways been run by, and for, youngpeople. It is like a youth observa-

tory. During the '90s we need infor-mation research data, links andcontacts. Voiceline and CaselleVocale will be valuable tools cre-ating more communication with thepublic. We live in a multimedia ageand a broadcaster must present animage of complete communicationboth to the public and to adverti-sers."

Astorri also confirms that thestation is preparing for the arrivalof DAB (digital audio broadcast)."Consumers now have the qualityof CD, but the moment they switchon the radio they notice a stark dif-ference in sound quality. We areplanning digital studios to coverfive floors and 2.400 square metres.European companies will have de-veloped the digital receiver withina year and we must be ready tocross new frontiers." DS

tion charts they may make de-mands to add records to playlists."

Polydor Italy's GM AdrianBerwick says that the MediaControl service is a valuable tool,detailing, "I do not think recordcompanies give radio enough im-portance on national territory. Theemergence of the private sector isstill seen pretty much as a MickeyMouse sector. But if state RAIhas million daily listeners I wouldlike to know where they are. Theproblem is the private sector is sowide open that no one can keep atab on things.

"With Media Control you cansign up a Sting record, or whate-ver, for a month and you are told

when and how many times it hasbeen played. That is useful be-cause a lot of advertising dealsmade with private networks in-clude airplay. Sometimes, that air-play is a commitment so researchis a useful way of making sure wedo get the play. The research costsbut I will certainly support it."

EHR station RTL/BergamoDJ/producer Grant Benson wel-comes Media Control although hewas unaware of its presence onnational territory. Benson says,see it as a sign of maturity in theItalian music industry. It is also afurther step to kicking out thecowboys in the private radio sec-tor."

Rete 105 BroadensAnniversary Promos

Rete 105 celebrated 15 years ofbroadcasting on February 16 byannouncing its imminent entryinto the fashion market. It hasteamed with casual clothes manu-facturers Riorda, and will launchits own Rete 105 youth line in thespring.

Station executive EdoardoHazan says, "We believe the sta-tion's reputation is strong enoughto have a small, but significantplace in the market. The stationpresents everything that makes upthe world of the teenager."

Playlist FeSingle

More More MoreCantautoreSpiagge Di NotteMore Than A FeelingGolden YearsAll By MyselfThere's A Kind Of HushI'm EasyI Love To LoveMargheritaDisco DuckShowdownLove MeMusica RibelleShow Me The WayBoogie NightsDust In The WindPicnic In The ParkSilly Love SongsHere We Go AgainNew CountryLindaSomebody To LoveThe Best Disco In TownFool To CryCar WashSour & SweetGet Up And BoogieTake The Money And RunLet The Music Play

On -air celebrations included adraw to win a motorbike for list-eners whose 15th birthday coinci-ded with the station's as well asthe re -airing of part of Rete 105'slaunch date playlist.

Says Hazan, "We did not wantto get too involved in deja-vuwith our programming and wedid not have a host of major art-ists sending on -air birthday greet-ings. We did that last year but Ihave noticed the idea has sincebeen copied by other stations."

DS

b. 16 1976Artist

Andrea True ConnectionEdoardo BennatoLoredana BerteBostonDavid BowieEric CarmenCarpentersKeith CarradineTina CharlesRiccardo CoccianteRick DeesElectric Light OrchestraYvonne EllimanEugenio FinardiPeter FramptonHeatwaveKansasMFSBPaul McCartney/WingsPeople's ChoiceJean Luc PontyPoohQueenRitchie FamilyRolling StonesRose RoyceSavannah BandSilver ConventionSteve Miller BandBarry White

8MUSIC & MEDIA MARCH 2 1991


SCANDINAVIA

NRK Presents ThirdRadio Network Bid

by David Rowley

Norwegian public broadcasterNRK has presented a concreteproposal to the country's govern-ment to allow it operate a thirdnational radio station.

The bid, for a "serious" culturalstation, is a direct competitor tofive recent applications fromcompanies wanting to operate theFM network as a commercial ser-vice (M&M February 23).

Norwegian culture ministry'smedia division head Bengt OlavHermansen says the governmenthas not yet made any decision onthe application, but that a clearindication of whether the propo-sal is submitted to parliament inthe current session or scrapped

should be known by the middleof March.

If culture minister AasaKleveland backs the NRK pro-position, it would go to parlia-ment for discussion by all partiesand, barring significant opposi-tion, could be passed into legisla-

a counter -proposal backing theallocation of the frequency to aprivate station. Last year, whenNorway slashed its radio adverti-sing levy from 16% to 5%,Simonsen argued for it to bescrapped altogether (M&M April14).

Proposition could be passed inlegislation as early as June... a counter-proposal backing the allocation of thefrequency to a private station.

tion as early as June.However, member of parlia-

ment Jan Simonsen of the right-wing Fremskridtpartei (ProgressParty) is believed to be preparing

Jazz Show PoisedTo Triple SubsSyndicated Norwegian programme"Jazz Scene" could more than trebleits number of subscribing stationsby the end of April, if either of twoseparate bids by satellite networ-king services come good.

The two companies are Radio1/Oslo subsidiary Riksnytt, whichcurrently delivers an hourly newsservice to around 24 stations, andRadio Nettverk, another satellitenews service which reaches a totalof 103 stations.

"Jazz Scene" has been runningsince January 1990, the brainchildof PolyGram Norway head of pro-motion David Fishel, who producesthe hour-long weekly show as ahobby in his spare time. In that pe-riod the number of stations carryingthe programme has risen from 17 to26.

Says Fishel, "In terms of the sa-tellite syndication it will have to beone or the other - Radio Nettverk orRiksnytt.

masters it on DAT and then distri-butes cassette copies to the radiostations, admits the expansion willforce him to change this way ofworking.

"It's grown from a hobby intosomething that could affect my wor-king day in a very demanding job,"he says. "I won't let that happen, so Iwill need to take on some help.

"The main aim of the show," headds, "is to pick up young listenersand turn them on to jazz. I'm simplya fan.

"I shy away from some particularstyles --traditional jazz and extremeexperimental material --but I playtracks from artists like AllanHoldsworth, David Sanborn andAnita Baker. I suppose it's whatyou would call pure jazz."

Fishel adds that he aims to sup-port local labels such as Odin,Taurus and Sonor as well asplaying material from classic andestablished labels such as Blue

"Jazz Scene" has been running sinceJanuary 1990, the brainchild ofPolyGram Norway head of promotionDavid Fishel.

This would give the show a mini-mum of 60 potential stations and itcould go as high as 103.

"I understand they both feel thatprogrammes with a cultural flavourwill support their applications tooperate a national commercialsadiostation [M&M February 11]."Fishel, who currently records theprogramme in his home studio,

Note, Verve and ECM.Stations receive "Jazz Scene"

free of charge. Production costshave been offset by Norwegiancomputer company MBSFjerndata. Fishel has also been ap-proached by the Norwegian branchof the Worldwide Fund ForNature (WWF) and has undertakento air spots on a regular basis. DR

The five commercial appli-cants are also planning an infor-mation campaign aimed at dissu-ading the government fromgiving NRK a third channel.

NRK currently operates bothnational networks in Norway, the"serious" AM/FM P1 and "lightentertainment" FM station P2.Commercial broadcasters arelimited to low -power local FMservices, most having to sharefrequencies.

Indies Look EastSweden's independent labelsand publishers are sending adelegation to Japan in mid -March, in an attempt to licensemore Swedish music in the im-portant Far Eastern market.

The two -member delega-tion, MNW MD JonasSjostrom and Misty MusicMD Anders Moren, plans tomeet many of the key playersin the Japanese industry duringthe March 18-21 trip. Thesemeetings will be backed up bya showcase of Swedish pro-duct.

The trip is being financedby Swedish independent labelsassociation SOM to the tuneof SKr250.000 (app.US$50.000), and is being or-ganised in conjunction withthe Swedish Trade Council.As well as their own firms,Sjostrom and Moren will re-present some of Sweden'sother well-known labels, suchas Telegram, Wire, Mistlurand Silence. However, SonetRecords, the country's largestindependent, will not be repre-sented because it is not a

member of IFPI Sweden,while Swemix will only be re-presented on the publishingside.

Sjostrom describes the ex-pedition as "a way of capturingthe attention of the Japanesewith our very strong indiescene.

"What prompted the trip isthat Japan is a territory wherenone of the indies have hadany success as yet. Europe ispretty much taken up now butJapan is totally free.

The trade delegation, hesays, will be approaching"every label we can find in thefiles.

"The embassy has alreadybeen speaking to IFPI Japan,and we will be using contactsestablished by Anders Morenwhen he worked with ABBA.

"I believe they will go fordance acts like Leila K andhard rock with a raw edge. Atthe moment Radium 226.05, alabel with a very strong hard -rock identity, is the mostheavily exported to the region.

DR

Ruiz Jingles For Cadenaby Anna Marie de la Fuente

Leading station Cadena SERhas introduced a new set of jing-le. for its AM radio stations and

t FMs Radio Minuto and Dial.

Spanish acts whose albums havegone double platinum. Top bandMecano, whose French versionof the single Mujer ContraMujer topped the French charts.will be awarded a special prize

"It was time to change. We wanted toimprove the quality of our sounds."

- Rafael Revert

SER's head of music program-ming Rafael Revert says eightjingles for both the gold -format-ted Radio Minuto and all -Spanish music Radio Dial werecomposed by renowned recordproducer Julian Ruiz.

About 50 jingles for local SERAM stations were commissionedout to jingle production companyJingle Express. Says Revert, "Itwas time to change. We wantedto improve the quality of oursounds."

Revamped tunes also heraldnews and magazine programmessuch as "Matinal SER", "Horn14", "Hora 20" and the news bul-letins aired every half-hour onRadio Minuto.

Meanwhile, SER is giving outits traditional Gran Musicalawards on March 7 to the

for having sold more than a mil-lion units outside Spain. "It wastime to change. We wanted toimprove the quality of oursounds." Rafael Revert

Cadena COPE President;Ontiveros Board Director

Alvaro Garcia Lomas has beenappointed president of the church -owned network Cadena COPE.He replaces Francisco PerezOntiveros who continues as ahoard director.

Madrid -born Garcia Lomas,43, is an economist. He was aCOPE board director from 1976

to 1980. His diverse work backg-round includes a stint in theInstituto Nacional de Industria,time spent as budget director withphone company Telefonica and aperiod as finance director with oilcompany CAMPSA. He wasalso director-general of car firmSEAT. AdIF



NEW RELEASESk.`

SINGLES

An Emotional FishGrey Matter - East WestEvery Irish band swears they are not influ-enced by U2. Most of them are, in fact, in-fluenced by Bono to some degree, despitedenials. These gold -fishes are an excep-tion. Their music is more reminiscent ofthe big echoing guitar played by U2's TheEdge in the band's early days.

CamouflageHeaven (I Want You) - MetronomeThere really is no hiding, despite thetrack's tempting title. The legion of ca-mouflaged club fans will come out of thewoodwork with this new release by one ofGermany's most respected dance acts.

The ClashShould I Stay Or Should I Go - ColumbiaIs this yet another single to be re-releasedfor all the wrong reasons? After SamCooke, Muddy Waters and The SteveMiller Band, it's the Clash's turn...Amazing, the most political punk rockband used in a commercial for Levi's!Never mind, it's a damn good song.

Julee Cruise

JULEE CRUISEroc:kin' back inside my heart

Rockin' Back Inside My Heart - WEASuch a sweet song, this could almost be amodern lullaby. But just before gently flo-ating into sleep, you're shaken up by aheavy saxophone like a foghorn. And thenthe vocals continue to float into the night.Absolutely magnificent.

Enzo EnzoLes Yeux Ouverts - BMG/AriolaKeep your eyes wide open, sings thisFrench singer. Better keep your ears wideopen, too, listening to cool jazz of thishigh calibre.

HumantronicsThe Sound Of Afrika - Global SatelliteActually, it's not the sound of Afrika butthe sound of Dr. Alban. With the enor-mous success of his single Hello Afrika,lots of bush doctors jump on the bandwa-gon.

Ben LiebrandGive Me An Answer - Dance PoolProduced, arranged, engineered and mixedby the Dutch dance scene's main man. Apowerful rap hammers away on top of thetechno sound like a pneumatic drill.Steady nerves required.

iggy PopThe Undefeated - VirginSurvival of the fittest. Assisted by the ug-liest choir ever, which features his son andfriends, Pop remains unbeatable when itcomes to street credibility. A fine Popsong.

Kenny RogersLove Is Strange - RepriseWell, hello Dolly! The world's mostrespected country singers Rogers and LaParton team up on a reggae -inspired tune.They're not only teasing each other,they're also giving top -40 programmers ahard time.

This PictureStronger Than Life Itself - DedicatedA different kind of tension in these dance -dominated times. A sparkling mouth harpunderlines a pop song with U2 impact.

The Vaughan BrothersGood Texan - EpicNext single off the first and only album bythose famous Dallas cowboys, ex -Fabulous Thunderbird Jimmie Lee and thelate great Stevie Ray. It's a shame the lat-ter, the better voice, sings the backing vo-cals.

Will To PowerFly Bird - EpicFollow-up to the 10CC cover version ofI'm Not In Love. On their 1988 debutalbum they did a smooth soul version ofLynyrd Skynyrd's Freebird. Well, thistrack here could very well be a cover ofthat cover.

Working WeekPositive - VirginIf it ain't got that swing, it don't mean athing. The thrill hasn't gone since their lastsingle Testify. New singer Eyvon Waite isa real asset to the pop -jazz combo, whoare heading closer to dance all the time.

The Big Dish

ALBUMS

Satellites - East WestMr. Scotland, Steven Lindsay, meets MissAmerica. The result is delightful. He's cer-tainly one of the most gifted songwritersof the moment. This third Warne-Livesey-produced album finds him in very goodshape. A real treat is the northern soul bal-lad Give Me Some Time.

BongwaterThe Power Of Pussy - Shimmy DiscCan Serge Gainsbourg be overpoweredby a bunch of American perverts? Filledwith the most Obscene & PornographicArt, this trash -rock album will be a hotitem for the censorship bods. The PRMCwill be fully -occupied and run out oftape... Fred Schneider of the B -52's singson the title track. Too hot for daytimeradio.

ChocolateRhythmflowerbeats - TeldecThe Fiesta Tropical of the German dancescene. Samba has always been danceable,but this chocolate flavour makes it evenmore so. Featuring the hit single Ritmo DeLa Noche. This album brings the summera whole lot closer. Best party track: LetThe Music Take You Higher, which is alsofeatured as a "Spanish Guitar Special".

NEW TALENT

Baal BarbozaKing Of Chamame - Erde (LP)(Germany)Red hot polkas from Argentina and re-commended by the world's most famouspolka -man Astor Piazzola. Accordeon-player Barboza is the most important pur-veyor of the so-called Chamame style,named after the province of its origin.Track him down before Paul Simon does.Contact Manuel Roman at fax. (49) 220222074.

Candy ShockRock Your Baby - SPV (Germany)Many artists have covered this tune be-fore, but the classic George McRae songremains indestructible. This moderndance version with an accompanying rapwill be a dancefloor filler like the originalwas in the past. Contact: Thomas Beer attel. (49) 511 8100 21; fax: 511 8149 88.

Lilie & SusieSomething In Your Eyes - Sonet(Sweden)Another single from the album Sisters,which sold gold in Sweden (50.000 cop-ies). Twice as eye-catching as Lorelei,many top -40 programmers will be equallysmitten. Contact Lars-Olof Helen at tel.(46) 8-627 3800; fax: 8-983 070.

Well Of SoulsWell Of Souls - Zing Zing (LP)(Denmark)The Pacific railway revisited. This Danishrock band crosses America from the east tothe west coast. Their train rides from NewYork's Velvet Underground, via StoogesCity Detroit to the contemporary L.A.scene. But they aren't copycats. And they'restill available for licensing and publishingoutside Scandinavia. Contact: Karina Holmat tel. (45) 98 10 3511; fax: 98 16 64 62.

Faith No MoreLive At The Brixton Academy -Slash/LondonLive albums normally cover up for lack ofcreativity within a band. They also nor-mally mark the band's commercial peak.But who cares, when such classic funkmetal tracks as Epic and We Care A Lotare featured. Keep the faith!

Les FreresLes Freres - EMIThree French brothers deliver pop songsin their mother tongue. Except for thetrack Lost Boys, that is. In Dioxine Valsethey even sing in both languages. Maybethis music will unite European album rockprogrammers already before 1992.

The HighSornevt here Soon - LondonManchester -based, but not influenced bythe Madchester dance scene at all. Thisband play pop songs and are Smiths -orien-tated, who were Mancunians too... This IsMy World is the best thing on this convin-cing John Williams -produced debutalbum. The current single Box Set Go isco -produced by Martin Hannett (of JoyDivision fame).

The Miners Of MuzoThe Love & Life Storybook Album - SilenZThe 1960s garage disease and psychosisappears incurable Thanks to this Dutchband, the days of The Animals live on.Their organ sound (Have A Heart) is awelcome return to House Of The RisingSun. Singer Leon "Lee" Lemmen takes ashot at pop Iggy-style. Maybe that is thesecret.

Osmond BoysOsmond Boys - CurbThe newest kids on the block: the sons ofthe original Osmonds. Crazy Ponieswooh000000h! Trust My Love in an LLCool J I Need Love -mould sounds a bit toomature for your average 10 -year -old boys.

Thin LizzyDedication/The Very Best Of - VertigoA much -deserved Dedication to PhilLynott and his mates. The most soulfulIrish hard rock band ever, and one whowill always be remembered for their guita-rists. The track The Boys Are Back InTown is featured on this fine compilation.Scott Gorham, Brian Robertson, GaryMoore, Snowy White and John Sykes, allwell -established these days, are creditedon it. Above all, the band should be re-membered for Lynott's excellent songwri-ting.

Velvet ViperVelvet Viper - RCANew German hard rock band, who are notreally new at all. Due to legal problems,lead singer Jutta Weinhold had to give upthe band's name Zed, Yago and adopt anew one. There's also a fresh line-up onher new third album. However, amid thesechanges, the pompous classically -inspiredheavy rock remains unchanged.

Singles and albums featured in New Releases are listed alphabetically. Selections include those which have achieved significant airplay within the last four weeks and those releases judged

to have musical merit. Records mentioned in this section are by acts signed to independent labels for which license and/or publishing rights are available, except as noted. Pleasesend your samples to Machgiel Bakker, PO Box 9027, 1006 AA Amsterdam, Holland.



SPOTLIGHT

Bob MarleyTen years have passed since the tragic death of Bob Marley, the musi-cian single-handedly responsible for putting reggae into mainstream

consciousness. Island -owned Tuff Gong Records commemoratedMarley's 46th birthday with the release of "Talkin' Blues" last week,

his first new album in seven years. And more activities are under way.

by Robbert Tilli

The new album, produced by ChrisBlackwell/The Wailers, contains such od-dities as an unreleased version of 1 ShotThe Sherriff--the song made popular byEric Clapton in 1974 --and a brand newtrack, called Am -A -Do. Seven songs wererecorded for an October 1973 KSAN/SanFrancisco broadcast. This Wailers line-upfeatures the late Peter Tosh as well as thefamous Barrett brothers, Carlton andAston.

Talkin' Blues is a tribute album to theman who introduced reggae to the westernworld, in the same way as 1983'sConfrontation. Island international ma-nager Cery Nicholas explains, "We see itas an interesting collectors' item for thefans. It's interesting because it includes ex-cerpts of an interview by reggae music ex-pert Dermott Hussey. So, in a way, it'salso a spoken album."

Bob Marley has always been the truesuperstar of reggae, tributed with a memo-rial statue in his birth town Nine Miles. Hedied of cancer on May 21 1981 in a hospi-tal in Florida, but his legend lives on withthe release of this new LP.

Marley's European breakthrough camewith the single No Woman No Cry, fromhis sixth album Live (1975). Accompaniedby The Wailers, he shot to fame in the1970s with classic reggae albums likeExodus (1977) and the live double albumBabylon By Bus (1978). Total combined

sales are estimated to amount to sevenmillion.

1991 marks a decade since Marley'sdeath, and his estate has scheduled a num-ber of tributes this year, including con-certs, two documentary films and a trave-ling exhibition.

The first documentary film "CaribbeanNights", produced by Island Visual Arts,will be broadcast on many European sta-tions shortly after the release of the album.Later this year, the three-part film "TimeWill Tell" will be shown. The exhibitionwill feature photographs and artwork,taken from The Bob Marley Museum inKingston, Jamaica. The exhibition will berun by Neville Garrick who designed ne-arly all of Marley's album sleeves, inclu-ding the new one. The release of thealbum will be followed by a re-release ofhis remastered Legend compilation inMay.

According to Nicholas, each Europeancountry will work out its own marketingcampaign. On the Continent, a promosingle of Get Up, Stand Up has been rele-ased. A new video of the track is currentlyon heavy rotation on MTV.

Nicholas explains, "We're working onthe idea of a tribute concert in the summer,separate from the yearly SunsplashReggae festival in Kingston. It will be anindependent event with lots of interna-tional acts, not specifically reggae artists. Ican't mention names, as nothing is confir-med yet."

Bob Marley's Track RecordCatch A Fire (1971); Rasta Revolution (1973); African Herbsinan (1973); Burnin'(1973); Natty Dread (1975); Live (1975); Rastaman Vibration (1976); Exodus (1977);Kaya (1978); Babylon By Bus (1978)., Survival (1979); Uprising (1980); Confrontation(1983); Legend (1984) and Talkin' Blues (1991), all released on Island.

UNITED KINGDOM

Praise Signed to MPM; distributed and marke-

ted by Epic worldwide. Publisher: Copyright Control. New single: Only You released on

January 21, currently at no. 4 in the UKand no. 12 in the Coca-Cola EurochartHot 100 Singles in its third week.

Recorded at Matrix 3/London. Producer: Peter Lorimer. Released in mainland Europe on

February 11.

MPM is a new label, run by two ambitiousmen. One of them is Andros Georgiou, theman behind Boogie Box High and the 1987cover of the Bee Gees' Jive Talkin'. Theother partner is Peter Lorimer, a remixerwho has worked with acts like INXS,Monie Love, De La Soul, David Bowie,Betty Boo and S'Express.Only You was originally used as a TV ad-vertisement in the UK for Fiat Tempra.MPM showed interest, and released it as asingle with some minor changes to the ori-ginal. Fiat reran the campaign to coincidewith the single release.The song features the vocals of Miriam

Hugo Signed to Mega. Publisher: Megasong. Management: Silver Rock

Productions/Copenhagen in association with Nordisk Film Broadcast.

New album: Hugo released at the endof March.

New single: Hugorap released at thebeginning of December last year iscurrently no. 2 in Denmark. Peaked atno. 94 in the Coca-Cola EurochartHot 100 Singles.

Recorded at SP Studio/Copenhagen. Producer: Georg Keller. Marketing: Instore display material,

including life-size cardboard cutoutsof Hugo.

European releases are planned forSweden, France and Germany.

Hugo is a computer -animated character,featured on Denmark's popular Friday -night TV programme Eleva 2 Ren.Viewers are encouraged to call in and --using the phone keys --play a computergame with Hugo, the first of its kind in theworld.Hugo is a big hairy troll with a tail, hornsand only one tooth. He runs in and out ofhis cave while playing games. The result:Denmark has gone completely berserk.The TV game will even be distributedthroughout the country's schools.The single Hugorap, cast in a Twenty 4Seven mould, was released to bank in onthat popularity. George Killer producedand created the song and in five weeks'time, the single shot in at no. 1.The show is scheduled for broadcast inFrance, Germany and Sweden. The next

Stockley, a session singer with PWL.Stockley appears on records by JasonDonovan, Chaka Khan, Robbie Nevil,Cliff Richard, ABC and Nick Kamen.Praise is the label's first release and threemore singles are scheduled to follow. MPMacts as a production company --mainly in thedance field --providing finished product forEpic.The single is playlisted on 19 EHR stations,including BBC Radio 1, Capital and theleading IR stations in the UK; it is also fe-atured on Radio Dimensione Suono/Romeand has been a powerplay onAVRO/Holland.

MI=PRAISE ONLY YOU

Featuring MIRIAM STO KLEY an Vocals

step is for the single to be released in locallanguages.Although the single got its biggest pushfrom TV exposure, local radio also playedits part. Radio ABC/Randers, AarhusNserradio, Radio Sydkystem/Copenhagen, Radio Holbxck andDanmarks Radio all played the single he-avily.

Pan -European Spotlight: Artists featu-red have achieved Top 15 chart status inthe European Top 100 Albums within thelast five years.National Spotlight: Artists featuredhave achieved Top 15 chart status in theircountry of origin.



STATION OPERATIONS

TAKING THE ROUGH WITH THE SMOOTH

How To Conquer RecessionMany radio companies have been simply pretending the

recession would vanish overnight. Instead, there is in-creasing evidence that prevailing difficulties will con-

tinue for quite a while. The current situation is not solelyconfined to the UK either.

by Tony Grundy

From Nashville, the news is "resteasy". If it is any consolation,things are as tough in the US asthey are over here, despite theUS's 70 years of commercialradio history. FederatedMedia/Indiana president JohnDille predicted that 60% of theUS's 10.000 commercial stationswould be affected by the slumpduring 1991.

This year's overall aim was forradio to take a 6.8% share of totaladvertising spend. If this is achie-ved, it will be from a far smallercake.

Despite the reduction in adspend, you could not move any-where within the conferencewithout coming face-to-face withpositive thoughts and solutions.

Top US consultants helpedclear away depression by "sellingsunshine". Sales trainer Norman

Grasping TheOpportunity

This is the third recession I haveworked through, in 17 years withcommercial radio in the UK. It istough out there, but it is impor-

Middle-managers are in someways the most vulnerable. Veryoften, they have only just beenpromoted and so have never ex-perienced a recession before andhave only known good times.Suddenly they are not only get-ting it in the neck from seniormanagers, but have a whole de-partment of disenchanted salespeople beneath them screamingfor help --when previously simplemonitoring was all that was re-quired. Better companies are ac -

"Let's get back to basics."- Sales trainer Norman Goldsmith

tant what we do about it.Traditionally, the louder the MDshouts, the more motivated thepoor sales managers get. Stationswith an old-fashioned view oftraining suffer most (M&MDecember 22).

With no real structure to theircompanies they can fall a longway. The difference is quite cle=arly visible between these compa-nies and the better trained and or-ganised stations.

MDs are finding things tough

The important person is not you, themanager, or your team, it is the client.

Goldsmith said, "Let's get backto basics." And top trainer ChrisBeck gave a lecture on leadershipstyles for tough times. These trai-ners are basically all saying thesame: problems should be turnedinto opportunities.

too, but meetings are not shoutingmatches, they are more likely tobe sales department think -tanksfor new sales ideas. Incidentally,it is also these companies whichlook at sales as well as middleand upper -management training.

knowledging this training requi-rement and investing in these pe-ople who desperately need scopeto grow.

Giving SurvivalGuidance

Here are some handy hints to seeyou through the danger period.

1. Make all meetings motiva-tional, even if you are getting ear-ache from your MD. Change thestyle by getting in guest speakersto help you to understand their in-dustry and problems/opportuni-ties. Create some fun and rewardinitiative and good ideas.

2. Revise budgets, if necessary,to make targets achievable and re-build the shortfall for later as con-fidence begins to pick up.

3. Go back to basics in terms oftechniques that get you the bestresults. Revive previous winningproposals. The best teams in any-thing, be it sport or war, are the

Handy Survival Hints Make meetings motivational. Revise budgets. Go back to basics. Rethink creative approach. Re-examine client lists.

most organised and constantlypractise the skills to make themsuccessful. The ground troops inthe Gulf war had been practisingthe basic moves for weeks in ad-vance of the first battle. So do notlet your seniors believe that theyare above all that. Better still, getthem to take the session and thenthat has a double value.

4. Rethink just how importantthe correct creative approach is(See M&M January 26). I havenever known a client to stop apresentation with a cracking goodidea in it to ask, "How much doesall this cost?" Value-added sellingcan bring you more sales, not justkeep you scratching to earn whatyou did last year.

5. Re-examine client lists andrefocus attention on markets morelikely to prosper at a time likethis.

Compared with TV and news-papers, radio still takes a ridicu-lously low level of money againstthe product it delivers. Let's usethe dreaded recession as a laun-ching pad for this exciting newperiod of fast growth for commer-cial radio. And may all yourbooks balance and your boardmeetings be short ones.

Helpful Hints ForHarassed ExecutivesRe-evaluate your sales strategy.The important person is not you,the manager, or your team, it is

MAKING WAVES

the client. Unless we can find away for him to beat the recession,then all the rest can go for the ballof chalk anyway.

Product -led solutions are nolonger appropriate. Put much gre-ater emphasis on the content ofsales proposals and examine themto see what objectives they haveand what problems they are sol-ving for the client.

Tony Grundy currently ownsbroadcast sales specialist andmanagement consultancyCommunicate Now. Grundyhas been in the broadcast in-dustry for 17 years, duringwhich time he was sales direc-tor at Radio Aire and Radio210 where he became MD. Hewas also named deputy MD,when Radio 210 merged withGWR in June 1989.

Radio Kiss Kiss/Naples: Kissing To Be Clever Market Served: Naples -based

national station. Format: International/na-

tional pop and dance music. Core Artists: Innocence,

Blue Pearl, Madonna,Soul II Soul, Sting, Pet ShopBoys, Snap, Deee-Lite, LucioDalla, Lucio Battisti, Litfiba.

Target audience: 13-45. Actual Daily Audience:

502.000 (Audiradio),1.28 million (Datamedia)

Frequencies: Several. Audience Reach: 80% na-

tional territory. Founded: September 1976. Address: Via Sgambati 61,

80131 Naples.Tel: (081) 5461212.Fax: (081) 5467789.

by David Stansfield

Says programme director GianniSimioli, "It is hard to describesomething you work all-out for,and have a total belief in. If I hadto give a description of RadioKiss Kiss, I would say it is ahappy station full of fun and goodmusic. It is what the Americanswould describe as 'uppy'. Peopletake notice when they tune in. Wealways have something to say andhopefully it is interesting. We liketo entertain our listeners and in-volve them in what we do.

"We use Selector at the stationand have done so for some time.Our relationship with record com-panies is getting better but we arenot completely satisfied yet. Weare some distance from Milan

which is the national centre ofmusic as far as business goes.This seems to affect co-operationwith some labels. We recently re-leased our first compilation inconjunction with Polydor/PolyGram. We are already think-ing about a second, but it is tooearly to decide with which com-pany."

Playlist"As programme and music di-

rector, I am responsible for any-thing to do with music and broad-casting. I am also responsible forpromotion and liaising with rec-ord companies. Our playlists are

compiled from music we like. Wegive some records heavy rotation.Those are the ones you can usu-ally find in our charts.

"We pay attention to what ishappening on the internationalmarket. There is also a currentboom in quality music made inItaly so that accounts for about35% of our music content. Newsand dance music is also impor-tant.

"We have our own disco whichholds about 2.000 people. Wetransmit live from there everySaturday from 21.00-03.00. Werecently opened offices in Milan,Rome and Bologna. We havejournalistic and promotional faci-lities at each. We have our ownagency which takes care of localadvertising for the station. Milan -

based SPER handles national ad-vertising.

"The future for the station is to'Kiss' more and more people allover the world. That is maybe toomuch to ask but we are opti-mists."

Gianni Simioli

12 MUSIC & MEDIA MARCH 2 1991AmericanRadioHistory.Com

UNITED KINGDOM

INSIDE: Mschedule.&M's definitive priority releases

angelicL. _a and the Cc egational C... istian Chu.

United Empire Loyalist n. Canadian histwy. any of tAmerican colonists who settled in Canada during or after U.War of American Independence because of loyalty to theBritish Crown.

United Kingdom n. a kingdom of NW Europe, consistingchiefly of the island of Great Britain together with NorthernIreland: became the world's leading colonial power in the 18thcentury: the first country to undergo the Industrial Revolution.It became the United Kingdom of Great Britain and North-ern Ireland in 1921, after the rest of Ireland became autono-mous as the Irish Free State. Primarily it is a trading nation,the chief exports being manufactured goods; joined the Com-mon Market in January 1973. Languages: English, withGaelic and Welsh minority languages. Religion: Christian.Currency: pound sterling. Capital: London. Pop.: 55 775 560(1981). Area: 244 014 sq. km (94 214 sq. miles). Abbrev.: UK.See also Great Britain.United Nations n. (functioning as sing. or p1.) 1. aninternational organizatior of independe -s, with its head-quarters in New York 'v, that -I in 1-9 tor,r0MOte peace and i

- ' 2. (ir

t is ironic that as formatted radio is bringing specialist record la-bels increased airplay, specialist shows themselves are fast becom-ing an endangered species. Country music remains in plentifulsupply --stations fear the wrath of the stetson -wearing listener. But

folk is out and rock is seen as distinctly suspect. Here we look at thecurrent state of play --or no -play, as the case may be."There's more value in the promotion of a programme than in the pro-gramme itself' --words spoken about the role of classical music in inde-pendent radio (IR) by Radio TrentMD Chris Hughes at a programmecontrollers' conference back in 1989.

As streamed radio develops, the roleof the specialist programme is underscrutiny. Today the classical musicshow Trent once used as a marketingtool to improve the public's perceptionof the station is no more, although thestation continues with other specialistshows. For John Martin at Topic Re -

Accessing Crucial Airplay

For Non -Chart Product

by Julian Clover

cords it is the specialist programmeswhich provide the outlets for his product. "We got a good response fromJazz FM and they are always phoning us to get copy.

"BBC Radio 1 and GLR also feature artists such as Christine Col -lister, Rory Block, Bobby King, Terry Evans and Robert L. Keen Jr.A surprising addition is Radio 5, which is featuring Topic artists in itsevening youth sequences.

BBC To The Rescue"For years we were a folk label with direct content, but over the pastfive years the content has changed along with the label, Cooking Vinyland Hannibal providing 90% of the material."

-Reluctantly, Cooking Vinyl director Martin Goldschmidt cites theBBC as his saviour. "For us Radio 1 is so much more important than re-gional radio and the BBC has been very good to us.

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"I've been to seminars where people have knocked Radio 1, but Ithink that's unfair." Goldschmidt is not a fan of public-service broad-casting, but he says with mounting pressure for stations to be more ad-venturous it is easier to make them pay attention.

Goldschmidt hit lucky when breakfast presenter Simon Mayo atten-ded a concert by Zimbabwean Machanic Manyeruke--the next day hisrecord Shona was on the breakfast show. It did not become anotherKinky Boots and Manyeruke fell back into night-time programming

again, joining other Cooking Vinylsuccesses The Oyster Band --a crossbetween The Pogues and FairportConvention --on the network's night-time and weekend sequences.

Regional EmphasisRegional radio comes into its ownwhen bands are on the road, as artistswill do much of the

Europe's Music Radio Newsweekly . Volume 8 . Issue 9 ...Mar 02, 1991 · Maxximum (15-35) 94% 3% 3%...

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Transcript of Europe's Music Radio Newsweekly . Volume 8 . Issue 9 ...Mar 02, 1991 · Maxximum (15-35) 94% 3% 3%...