European Youth Trend Report: Bright Underground
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Transcript of European Youth Trend Report: Bright Underground
Trendwolves’ European Youth Trend Report is the reference par excellence when it comes to youth trends. Our yearly 300 pages book, bundles figures, insights in and percep-tions of trends on the market and among young people, all of which are illustrated. It’s more than just an obser-vation of trends. It’s a thorough and substantial trend analysis that has been developed in a methodically scien-tific manner. It tells the story of markets and consumers, unveils drivers and innovators and, by doing so, gives us a glimpse of the future. It triggers, inspires and is an absolute must for each and every future-oriented company.
Trendwolves’ European Youth Trend Report is the reference par excellence when it comes to youth trends. Our yearly 300 pages book, bundles figures, insights in and percep-tions of trends on the market and among young people, all of which are illustrated. It’s more than just an obser-vation of trends. It’s a thorough and substantial trend analysis that has been developed in a methodically scien-tific manner. It tells the story of markets and consumers, unveils drivers and innovators and, by doing so, gives us a glimpse of the future. It triggers, inspires and is an absolute must for each and every future-oriented company.
#BRIG
HTUNDERGROUND
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APOCAHOLISM
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Cata Pirata (31) from Skip’n Die!
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Edward Snowden voted as The
Guardian's person of the year 2013
#Whistleblowing heroes
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“You can see my face on the internet every motherfucking day”
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☷☷☷☷☷☷☷☷☷☷☷☷☷☷☷☷☷☷☷☷☷☷☷☷☷☷☷ !!!!!!!!!!!!!!!!!!!!!! ☷☷ ! ☰☰☰☰☰☰☰☰☰☰☰☰☰☰☰☰☰☰ ! ☷☷ · ☰ SLOWCIAL BEING ☰ · ☷☷ ¡ ☰☰☰☰☰☰☰☰☰☰☰☰☰☰☰☰☰☰ ¡ ☷☷ ¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡ ☷☷☷☷☷☷☷☷☷☷☷☷☷☷☷☷☷☷☷☷☷☷☷☷☷☷☷
≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈TIME FOR SLOWING DOWN, HUMAN CONTACT AND MEANING ≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈We live amidst continuous news flows. Whether it’s via smartphone or tablet, through push messages or texts from friends or the tons of marketing clutter that companies throw at you just to get Facebook likes, the information overflow is on-going.
Being connected 24/7, means you incessantly see the whole world flash by. Yet real focus and real, offline contact or in-depth research is hard to achieve in a world of non-stop connectivity. Young people’s reaction to this is fairly facile though. In managing this endless influx of info, they take time to consciously slow down, interact with one another in real-time and to ponder on life.
This desire for a real, tangible, offline world (in which youngsters can actually use all their five senses), is a trend we previously described in last year’s report. Since then, this aspiration for the real has only increased.
Gathering Connectivity Well-BeingMeaning
Gathering / | \ / | \ / | \ / | \ / | \ / | \ / | \ / | \ Connectivity-------------------------Well-Being \ | / \ | / \ | / \ | / \ | / \ | / \ | / \ | / Meaning
1
Social digital downtime: smartphone lane
Kunihiko Morinaga
Jeroen van Loon
Slow and curated media
Mountain (David OReilly)
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Disney Research on wind bubbles that complete the cinema experience
Mico, by Neurowear (Tokyo)
‘Eat-ins’ where you bring food and share
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Pretty Girls Ugly Faces
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