European Football Club *2nd edition* | #SportInsight
Transcript of European Football Club *2nd edition* | #SportInsight
EUROPEAN FOOTBALL CLUB A Data Driven Analysis focused on Football and Social Media
OCT 2017
LAST UPDATE @2017 IQUII SRL. THE CONTENTS OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE, COPIED, REPRODUCED,
PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII.
#SPORTINSIGHT 2 / 1 5SPORT.IQUII.COMOCT 2017
LAST UPDATE EUROPEAN FOOTBALL CLUB@2017 IQUII SRL. THE CONTENTS OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE, COPIED, REPRODUCED,
PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII.
IQUII was born in 2011 and founded by two partners, Mirko and Fabio. The initial activity was focused on IT and security services. Its business model was reorganized in 2012, focusing on new mobile/web technologies.
In 2013 IQUII integrated Digital Marketing and consultancy services in its commercial offer. In 2013 the company started a Wearable-IoT lab in order to position itself in Italy as the development leader of embedded sofware, mobile software, wearable technologies and User Experience.
Today IQUII is a company which is strongly growing and quickly expanding abroad. From 2016 IQUII is part of the group “Be” , a multinational company which is quoted on the Italian stock exchange.
We focus on the key areas of digital projects in order to enable new business models and new opportunities through technologies. We realize creative communication strategies, enhanced by method and experience. We deeply explore trends and opportunities merging knowledge, research and extended vision. We lead our clients through innovative paths to connect people and brands, combining listening skills, engagement and experimentation.
We are Digital Enablers
#SPORTINSIGHTSPORT.IQUII.COMOCT 2017
LAST UPDATE 3 / 1 5EUROPEAN FOOTBALL CLUB@2017 IQUII SRL. THE CONTENTS OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE, COPIED, REPRODUCED,
PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII.
Our long-standing expertise on rugby, tennis, football, superbike and on every sport level led us to structure the new “Innovation Hub”, thought to deepen different areas related to sports.
A data-driven project focused on sport: this is
OUR CLIENTS
#SPORTINSIGHTSPORT.IQUII.COMOCT 2017
LAST UPDATE 4 / 1 5EUROPEAN FOOTBALL CLUB@2017 IQUII SRL. THE CONTENTS OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE, COPIED, REPRODUCED,
PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII.
We understand the strategies of leading international clubs and anticipate industry trends for teams, players, and brands
SPORT MARKETING
We outline the relationship between sport and new technologies, deepen the development of CRM and membership platform by studying technologies for teams, associations and sporting events
INNOVATION TECHNOLOGY
Involving the fan in and out of the stadiums with membership, loyalty, proximity and retail strategies
FAN ENGAGEMENT
We collect data and analysis, produce reports and infographics on clubs, players, events and eSport international platforms
INSIGHTS & REPORTS
We do
#SPORTINSIGHT 5 / 9 9SPORT.IQUII.COMOCT 2017
LAST UPDATE EUROPEAN FOOTBALL CLUB@2017 IQUII SRL. THE CONTENTS OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE, COPIED, REPRODUCED,
PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII.
Countries included in this overview
E N G L A N D
I T A L Y
G E R M A N Y
E U R O P E
E N G L A N DF R A N C EG E R M A N YI T A LYS P A I N
2 L E A G U E S4 4 C L U B S
2 L E A G U E S3 6 C L U B S
2 L E A G U E S4 2 C L U B S
S P A I N2 L E A G U E S4 2 C L U B S
F R A N C E2 L E A G U E S4 0 C L U B S
#SPORTINSIGHT 6 / 9 9SPORT.IQUII.COMOCT 2017
LAST UPDATE EUROPEAN FOOTBALL CLUB@2017 IQUII SRL. THE CONTENTS OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE, COPIED, REPRODUCED,
PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII.
EUROPE SnapShot / General
BRANDS
34CLUBS
204FANS
1.11 BCOUNTRIES
5
Total COUNTRIES analyzed: England, France, Germany,
Italy, Spain
Total FOOTBALL CLUBS analyzed in Premier League, Ligue 1,
Bundesliga, Serie A, La Liga, Championship, Ligue 2,
2.Bundesliga, Serie B e La Liga2
Total TECH BRANDS on jerseys analyzed in Premier League,
Ligue 1, Bundesliga, Serie A, La Liga, Championship, Ligue 2,
2.Bundesliga, Serie B e La Liga2
Total Facebook, Twitter, Instagram FANS of the
Football Clubs analyzed
#SPORTINSIGHT 7 / 1 5SPORT.IQUII.COMOCT 2017
LAST UPDATE EUROPEAN FOOTBALL CLUB@2017 IQUII SRL. THE CONTENTS OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE, COPIED, REPRODUCED,
PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII.
105.9 M 103.5 M
73.8 M
47.8 M43.5 M
37.9 M31.9 M 30.2 M 30.2 M
27.4 M
709.5 MTOTAL FAN BASE
EUROPE Facebook
27.5
00.0
000
82.5
00.0
0055
.000
.000
110.
000.
000
Ranking of the TOP 20 most followed European Football Clubs on Facebook
*the variation is referred to September 22, 2017
REAL MADRID CFFC BARCELONAMANCHESTER UNITEDCHELSEA FCFC BAYERN MÜNCHENFC ARSENALFC PARIS S. GERMAINFC LIVERPOOLJUVENTUS FCMANCHESTER CITYAC MILANBORUSSIA DORTMUNDATLÉTICO DE MADRIDAS ROMATOTTENHAM HOTSPURLEICESTER CITYFC INTERNAZIONALEAS MONACOOLYMPIQUE DE MARSEILLESSC NAPOLI
0102030405060708091011121314151617181920
105.9 M103.5 M
73.8 M47.8 M43.5 M37.9 M31.9 M30.2 M30.2 M27.4 M24.7 M15.4 M13.7 M
8.8 M8.5 M6.6 M6.3 M4.8 M4.8 M
4 M
+0,01+0,07-0,19-0,19-0,06-0,19
+0,80+0,13+0,54+1,92-0,18-0,09-0,05-0,29
+0,27-0,40
+2,32-0,26-0,53
+0,08
CLUBS FANS % VAR*
#SPORTINSIGHT 8 / 1 5SPORT.IQUII.COMOCT 2017
LAST UPDATE EUROPEAN FOOTBALL CLUB@2017 IQUII SRL. THE CONTENTS OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE, COPIED, REPRODUCED,
PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII.
26.9 M
24.7 M
15.1 M
11.8 M10.5 M
8.7 M
5.9 M 5.5 M 5.3 M 5 M6.
250.
000
018
.750
.000
12.5
00.0
0025
.000
.000
189.1 MTOTAL FAN BASE
EUROPE Twitter
Ranking of the TOP 20 most followed European Football Clubs on Twitter
REAL MADRID CFFC BARCELONAMANCHESTER UNITEDFC ARSENALCHELSEA FCFC LIVERPOOLAC MILANFC PARIS SAINT-GERMAINJUVENTUS FCMANCHESTER CITYFC BAYERN MÜNCHENATLÉTICO DE MADRIDBORUSSIA DORTMUNDOLYMPIQUE DE MARSEILLETOTTENHAM HOTSPURAS MONACOAS ROMAFC INTERNAZIONALEOLYMPIQUE LYONNAISFC EVERTON
0102030405060708091011121314151617181920
26.9 M24.7 M15.1 M11.8 M10.5 M
8.7 M5.9 M5.5 M5.3 M
5 M4 M
3.6 M3 M
2.5 M2.4 M1.8 M1.4 M1.4 M1.3 M1.3 M
+2,63+3,18+5,08+3,11+3,87+2,38+3,62+3,33+3,02+3,72+1,72+4,07+1,75+4,68+3,44+3,20+1,55+2,78+2,53+2,07
CLUBS FANS % VAR*
+1-1
*the variation is referred to September 22, 2017
#SPORTINSIGHT 9 / 1 5SPORT.IQUII.COMOCT 2017
LAST UPDATE EUROPEAN FOOTBALL CLUB@2017 IQUII SRL. THE CONTENTS OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE, COPIED, REPRODUCED,
PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII.
53.3 M 52.6 M
19.4M
11.1 M 10.3 M 10.3 M 10.1 M8.1 M
5.5 M 4.9 M
20.0
00.0
000
40.0
00.0
0060
.000
.000
219.2 MTOTAL FAN BASE
EUROPE Instagram
Ranking of the TOP 20 most followed European Football Clubs on Instagram
REAL MADRID CFFC BARCELONAMANCHESTER UNITEDFC BAYERN MÜNCHENCHELSEA FCFC ARSENALFC PARIS S. GERMAINJUVENTUS FCMANCHESTER CITYFC LIVERPOOLBORUSSIA DORTMUNDAC MILANATLÉTICO DE MADRIDLEICESTER CITYFC INTERNAZIONALETOTTENHAM HOTSPURAS ROMAAS MONACOSSC NAPOLIFC EVERTON
0102030405060708091011121314151617181920
53.3 M52.6 M19.4 M11.1 M10.3 M10.3 M10.1 M
8.1 M5.5 M 4.9 M4.6 M3.7 M3.7 M1.8 M1.6 M1.4 M1.1 M734 K703 K503 K
+1,11+0,81+1,64+1,84+2,01+1,18+4,51+2,62+3,40+3,31+2,88+2,16+3,79+1,89+3,14+5,53+1,69+4,65+3,46+1,49
CLUBS FANS % VAR*
+1-1
*the variation is referred to September 22, 2017
#SPORTINSIGHT 1 0 / 1 5SPORT.IQUII.COMOCT 2017
LAST UPDATE EUROPEAN FOOTBALL CLUB@2017 IQUII SRL. THE CONTENTS OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE, COPIED, REPRODUCED,
PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII.
186.2 M [ TOTAL FANS ]
181 M
108.5 M
68.7 M
60.1 M58.7 M
47.6 M 44 M 43.8 M 38 M27
.500
.000
082
.500
.000
55.0
00.0
0011
0.00
0.00
0
1.11 BTOTAL FAN BASE
EUROPE Social
Ranking of the TOP 20 most followed European Football Clubs based on the aggregate Facebook, Twitter, Instagram fanbase
REAL MADRID CFFC BARCELONAMANCHESTER UNITEDCHELSEA FCFC ARSENALFC BAYERN MÜNCHENFC PARIS SAINT-GERMAINFC LIVERPOOLJUVENTUS FCMANCHESTER CITYAC MILANBORUSSIA DORTMUNDATLÉTICO DE MADRIDTOTTENHAM HOTSPURAS ROMALEICESTER CITYFC INTERNAZIONALEOLYMPIQUE DE MARSEILLEAS MONACOSSC NAPOLI
0102030405060708091011121314151617181920
186.2 M181 M
108.5 M68.7 M60.1 M58.7 M47.6 M
44 M43.8 M
38 M34.5 M23.1 M21.1 M12.3 M11.5 M
9.5 M9.4 M7.8 M7.4 M5.9 M
+0,70+0,70+0,85+0,74+0,68+0,08+1,86+0,92+1,22+2,37+0,72+0,73+1,31+1,45+0,14+0,19+2,53+1,33+1,06+0,99
CLUBS FANS % VAR*
*the variation is referred to September 22, 2017
#SPORTINSIGHT 1 1 / 1 5SPORT.IQUII.COMOCT 2017
LAST UPDATE EUROPEAN FOOTBALL CLUB@2017 IQUII SRL. THE CONTENTS OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE, COPIED, REPRODUCED,
PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII.
20
5
CLUBS
COUNTRIES
EUROPE Clubs35%
10%
25%
15%
15%
ENGLAND
GERMANY
ITALY
FRANCE
SPAIN
Social Media coverage of the 5 COUNTRIES based on the presence of their related Football CLUBS in the European TOP 20 most followed teams
341.4 M[ TOTAL FANS ]
105.2 M[ TOTAL FANS ]
63 M[ TOTAL FANS ]
388.4 M[ TOTAL FANS ]
81.9 M [ TOTAL FANS ]
#SPORTINSIGHT 1 2 / 1 5SPORT.IQUII.COMOCT 2017
LAST UPDATE EUROPEAN FOOTBALL CLUB@2017 IQUII SRL. THE CONTENTS OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE, COPIED, REPRODUCED,
PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII.
471.2 M
412 M
102.4 M
53 M
14.6 M 11.4 M 10.7 M 8.4 M 7.2 M 4.4 M
1.11 BTOTAL FAN BASE
EUROPE Social Brands
125.
000.
000
037
5.00
0.00
025
0.00
0.00
050
0.00
0.00
0
Potential Social Media exposition of the TECH BRANDS on jerseys in relation to the total fan base of the 204 sponsored European Football Clubs
ADIDASNIKEPUMANEW BALANCEUMBROKAPPAMACRONJOMAUNDER ARMOURLE COQ SPORTIFJAKOERREALOTTOERIMAHUMMELKELMEHS FOOTBALLACERBISUHLSPORTLEGEA
0102030405060708091011121314151617181920
471.2 M412 M
102.4 M53 M
14.6 M11.4 M10.7 M
8.4 M7.2 M4.4 M4.3 M3.4 M2.4 M2.1 M
2 M810 K786 K784 K766 K654 K
CLUBS FANS
#SPORTINSIGHT 1 3 / 1 5SPORT.IQUII.COMOCT 2017
LAST UPDATE EUROPEAN FOOTBALL CLUB@2017 IQUII SRL. THE CONTENTS OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE, COPIED, REPRODUCED,
PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII.
EUROPE Tech Brands
TECH BRANDS on jerseys coverage in relation to the 204 sponsored European Football Clubs
204
34
CLUBS
TECH BRANDS
#SPORTINSIGHT 1 4 / 1 5SPORT.IQUII.COMEUROPEAN FOOTBALL CLUB@2017 IQUII SRL. THE CONTENTS OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE, COPIED, REPRODUCED, PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII.
OCT 2017
LAST UPDATE
Thank you for watching
Download the full report for a full in-depth analysis of the top 5 European countries: England, France, Germany, Italy, Spain.
You will find data and rankings related to Nations, Football Clubs, Social (Facebook, Twitter, Instagram) and Tech Brands on jerseys of the first and second division.
OR GO TO SPORT.IQUII.COM
CONTACT US [email protected] FOLLOW US ON
REPORT PREVIEW
D O W N L O A D
#SPORTINSIGHTSPORT.IQUII.COMOCT 2017
LAST UPDATE 1 5 / 1 5EUROPEAN FOOTBALL CLUB@2017 IQUII SRL. THE CONTENTS OF THIS FILE IS PROPERTY OF IQUII. IT CANNOT BE, COPIED, REPRODUCED,
PUBLISHED OR DISTRIBUTED, IN WHOLE OR IN PART, IN ANY WAY WITHOUT THE PRIOR WRITTEN CONSENT OF IQUII.
Data are collected through proprietary tools and concern European Football Clubs participating in the first national division in England, France, Germany, Italy, Spain. Logos and all rights are reserved to their respective owners.
The collection of the data has been carried out on October 22, 2017. The report update will be done on a monthly basis.
The data refers to the Facebook, Twitter, Instagram accounts. Logos and all rights are reserved to their respective owners.
Although we are committed to providing accurate and timely information, there can be no guarantee that such information will be accurate at the time of publication or will continue to be in the future.
Texts and designs are made by the IQUII team.
The IQUII name and logo are registered trademarks of IQUII. © 2017 IQUII s.r.l. All rights reserved.
Methodology and Specs
V. 2.0 - 06.11.17 [first release]
Version 2.0