WELCOMEEuropean Expression Tour

user experience fundamentals – 10’

Why design matters ? – 50’

Microsoft proposition – 20’

break

immersive user experiences – 60’

where do we go ? – 30’

USER EXPERIENCESome fundamentals

?

UX Is Reliability

securescalablepredictabletrustworthy

flavors

before after

Unintuitive

UX Is Usability

after

accessibilitysearchabilitydiscoverabilitylearnabilityintuitiveness

productivityresponsivenesslatencyperformanceinteractivity

flavors

before

before after

functionalvaluable

flavors

UX Is Usefulness

contextextensiblepersonalizedcustomizable

flavors

before

after

UX Is Adaptability

UX Is Desirability

beautifulattractiveexclusivityemotional appealpride of ownership

flavors

before

after

ux

the overall effectiveness, efficiency and satisfaction a user has interacting with the company & its products or services

much more than a pretty ui

best of Design, Technology & Usability

How Microsoft can be a

UX ENABLER ?

ux touch points

Continuum of UX Touch Points

digital home

device web

windows

office

Real end user scenario

Seamless ux across the web, pc and the phone

The

UX PLATFORM

Windows Server

ASP.NETWindows

MediaIIS

SQL Server

Commerce Server

Microsoft Office SharePoint Server

Presentation LayerA seamless user experience

designers

developers

Browser + AJAX

Browser + Silverlight

Windows + WPF

Presentation Layer

Platform & Tools

Enriched browser experience

SILVERLIGHT

Cross Platform

Cross Browser

Media Experiences

.NET

Plug-In

RIA

Silverlight 1.0 for media experiences

Quality

Stunning HD video quality

DVD-like interactivity and overlays

Flexible Development

Integrate w/ existing AJAX frameworks

SMPTE-standard VC-1, WMV and MP3

Delivery

Live Streaming or On-Demand

Performance, scale and cost advantages over other solutions

Silverlight Web Media ecosystem

Expression Encoder for publishing with Silverlight

Expression Blend for creating media experiences

+ Existing ecosystem of WMV technology partners

/ solution providers

Create Distribute Experience

Up to 2x streaming scalability over

Windows Server 2003

New Secure content delivery over SSL and Cache/Proxy support

New IIS7 Media Pack with bit-rate throttling for lower cost for downloaded media

Interactivity, video, and animation in browser

and/or full screen

Seamless, Fast Installation for End Users

Consistent experience on Mac , Windows and Linux

Customer adoption

Home Shopping Network

designers & developers:

Speak the same language

designers design

designers & developers:

Speak different languages

developers add business logic

designer developer

Designer & Developer collaboration

Introducing Expression Studio

• Background : worldwide brand designing, producing & distributing clothes

• Audience : young-minded people

• Objectives : – Reinforce the Brand trough Web 2.0 experience

– Develop Ecommerce

• Requirements : – IT environment

– Rich Media solution

Quiksilver

Quiksilverlive Quiksilver Europe Quiksilver Store Back Office

Silverlight ASP.NET Ajax WPF

INNOVATIONEnriched browser experience

Explore new experiences

Peer to Peer TV

Search

Mashups

Streaming

Photos

Popfly

Photosynth

Tafiti

Livestation

Silverlight Streaming service

Surface

Multi Touch

RESOURCESThe next step with

• Product Home Page• http://www.microsoft.com/expression/

• Silverlight Home Page• http://silverlight.net

• Expression Newsletter• http://www.expression-newsletter.com/

• Content• http://www.visitmix.com/

Products & information

• For Web agencies & Design agencies

• Dedicated programs

• Local Microsoft contact

• For students & schools

• Designer Academic Alliance (www.msdnaa.net )

• imaginecup

Resources

THANK YOU