European Electrical Installation Monitor - USP Marketing ... · European Electrical Installation...

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European Electrical Installation Monitor Our proposal for your company

Transcript of European Electrical Installation Monitor - USP Marketing ... · European Electrical Installation...

Page 2: European Electrical Installation Monitor - USP Marketing ... · European Electrical Installation Monitor 2017 21 • Key trends like electrification, changing role of the wholesaler,,

21European Electrical Installation Monitor 2017

• Key trends like electrification,

changing role of the wholesaler, ,

Smart buildings and many more are

shaping the market. Knowing where,

how and when these trends become

relevant is key market intelligence

input for strategic decision making.

Tracking the economic

developmentsUnderstanding the installers Comparable insights

• The European Electrical Installation

monitor follows trends in all 7 countries

covered by the research.

• Each quarter a key trend will be

investigated and reported. Results are

split on a country level.

• Marketing/market research budgets will

not allow running a dedicated market

research for each trend in the market.

The European Electrical Installation

Monitor will provide you with need to

know information against relatively

low costs.

• The European Electrical Installation

Monitor is a co-makership between our

clients and USP. Together we decide

which trends to investigate.

• Standardized research keeping the

cultural differences in mind:

• Same questionnaire

• Same research methodology

• Same analysis

• One report: Quarterly multi client

report with the research results

• The European Electrical Installation

monitor provides key information on

what activities electrical installers are

doing, how they orientate themselves,

how electrification is involved, how

digital they are and much more.

Information which is vital for a good

marketing strategy and essential for

internal discussions.

• Trends and themes will be repeated in

1,2 or 3 year intervals. This way,

trendlines and predictions can be

made.

• A lot of information can be found on

building volumes or the construction

industry as a whole, however specific

information on the electrical installation

market is hard to find. The European

Electrical Installation Monitor provides

just that.

• Each quarter different theme

relevant for manufacturers

• Each quarter a specific theme will

be included in the research. As a

subscriber you can give specific

input that is relevant to you on the

theme.

• Theme’s are for example Smart

Buildings, Love Brands and

purchase channels

• The European Electrical Installation

monitor is conducted in 7 countries

with the same methodology and

questionnaire (small local differences

aside and in the native language)

making the results highly comparable.

• Not only the trends can be compared

country by country, but also the

orderbook & turnover developments

at Installation companies. This

information is highly valuable to asses

market conditions and sales feedback.

• The report has, when relevant, also a

European perspective, but always with

results split per country as well.

Why the European Electrical Installation Monitor?

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3European Electrical Installation Monitor 2017

Planning & Process Methodology

Quantitative

telephone research

Target groups & target number of interviews

Electrical installers

• Regular data about the economic developments among the electrical installers.

• Provide better understanding of the electrical installers and their role with respect to selection, usage, recommendation

of products and brands, loyalty and attitudes towards new products and developments, information sources etc.

• Monitoring on regular basis developments regarding main trends on the installation market, to facilitate the strategic

decision making in the company.

1200 interviews per quarter

200 interviews per country

100 interviews in Belgium

100 interviews in The Netherlands

Research objectives

Quarterly research

The UK, Germany, France,

the Netherlands, Belgium, Spain & Poland

Countries

Research topics

Specific topic each quarter

Q1 2017 Media Orientation

Q2 2017 The changing role of the wholesaler

Q3 2017 Love brands of Installers

Q4 2017 Smart Buildings

Analysis & reporting

Quarterly multi-client

report

1. Research background

Yearly subscription fee: €14.000

• 4 quarterly reports

• Possibility to give your input on the

questionnaire

Costs

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What to expect from the report?Examples from the European Electrical installation Monitor

European Electrical Installation Monitor 2017

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What to expect from the report?Examples from the European Electrical installation Monitor

European Electrical Installation Monitor 2017

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What to expect from the report?Examples from the European European installation Monitor

European Electrical Installation Monitor 2017

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What to expect from the report?Examples from the European European installation Monitor

European Electrical Installation Monitor 2017

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Subscribe to the European Electrical Installation Monitor

• If you would like to subscribe to the European Electrical Installation Monitor or if you would

like to have product presentation, please feel free to contact Mr. Dirk Hoogenboom

(Research Consultant) at [email protected] or via +31 (0)10 2066901.

• Project Manager Installation: Mark de Graaf

E-mail: [email protected]

• Managing Director: Jan-Paul Schop

E-mail: [email protected]

European Electrical Installation Monitor 2017

Topics 2017 Pricing model

• Q1 2017 Media orientation & consumption

• Q2 2017 Future role of the wholesale

• Q3 2017 Love brands of installers

• Q4 2017 Smart Buildings

• Annual subscription fee of 14.000 Euro

per year.

• Delivery of 4 reports per subscription

year covering all 7 countries.

• Input on topic choice and questionnaire.

• Single reports available for 4.000 Euro

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Subscribe to the European Electrical Installation Monitor

European Electrical Installation Monitor 2017

A selection of our subscribers