www.europeancitiesmarketing.comMEET. SHARE. GROW.

The Association for tourist offices,

c

onvention bureaux & city marketing

organisations in Europe

European Cities Marketing

#WeAreECM

Our members are Tourist Boards,

Convention Bureaux, and City Marketing Organisations

represented by their: CEOs / city managers / marketing managers / conventions managers / research managers / visitors servicing / leisure

marketing / communications.

Our members can also be National Tourist Boards,

National Convention Bureaux, and Regional entities, whether it refers to

Leisure, Meetings Industry or City Marketing.

- Join ECM and establish permanent contact with cities- Benchmark your organisation with European peers

TAILOR-MADE FOR CITIES...

...CONNECTED TO NATIONAL

& REGIONAL ORGANISATIONS

ECM is committed to give equal benefit and profile to members from capital, leading and smaller European cities.

While keeping its focus on cities, ECM proposes National and Regional entities to tackle this perspective by establishing permanent contact and working together with cities, one of the basis to enhance national business.

• Exchange information in valuable platforms and forums

• Benchmark amongst members• Develop new ideas and products• Anticipate future needs• Provide essential research• Determine barriers of future

growth• Tailor members’ needs• Provide business opportunities• Network with other industry

associations to be part of the latest developments and trends

• Knowledge and best practice exchange

• Education• Business workshops• Thematic meetings and best

practice sessions• Research insight and tools to

benchmark city performance, improve operational efficiency and make better business decisions

• Teaching future leaders • 24h/day intranet: library,

contacts…

We make better city marketeers

WHAT WE DO

HOW WE DO IT&

...CONNECTED TO NATIONAL

& REGIONAL ORGANISATIONS

“We develop and create city marketing knowledge and expertise”

1 Empower your organisation

• Develop your potential through the exchange of information, experience and best practice with European cities and your national counterparts. Get better knowledge of how your counterparts are working and better understanding of the cities’ challenges.

• Benefit from the outcome of city-based Knowledge Groups focusing on: the Meetings Industry; City Cards; City Marketing; Digital Destinations; Research & Statistics; Tourist Information Centres.

• Attend our twice-yearly industry-specific conferences run for ECM members and featuring internationally celebrated speakers.

• Strengthen your expertise, attend yearly Expert Meetings on City Cards, Tourist Information Centres... with a European network of experts, increase the competence, expertise and motivation of your team through exchanging best practice, experience and know-how on practical and daily issues.

2 Improve your competitiveness through exclusive research and insight into European cities

• Get regular and up-to-date information on the evolution of city destinations. Obtain access to exclusive studies (worth 4 000 € as membership benefit), and see at a glance the latest performance data of cities in Europe. - ECM Benchmarking Report: features the volume

of urban tourism in Europe. - ECM Meetings Statistics Report: collects corporate

and non corporate meetings. - ECM Finance Survey: gathers financial models

of City Tourist Organisations. - City Tourism Benchmark Tool: benchmark based on

cities’ bednights, arrivals, capacity & occupancy rates. - City Tourism Monitor: tracks perceptions of

immediate and future trends. - Shopping Barometer: a pricing benchmark of various

services bought by tourists. - ECM-MKG Destination Observatory: regular

reports presenting the development of the hotel industry.

- TCI Research: highlighting city competitiveness based on the visitors experience.

- ForwardKeys: reports on Europe as a destination regarding travel behaviour.

Our members take it all!European Cities Marketing is the only membership association dedicated to strengthening city marketing in Europe.

Our members take it all! 3 Strengthen your destination through promotional activity and business workshops

• Participate in city tourism workshops: either run exclusively for members, or at preferential rates that offer excellent ROI.

- City Fair: the most well-known European workshop on city tourism. A discount of 30% is available to ECM members.

- Meet Europe: a half-day event targeted at associations in Brussels, Paris, and other suitable destinations, to do business with top-quality buyers, pre-selected for the event.

• Expand your business to new emerging markets according to demand (India focus: 50% discount on a 4-day roadshow in three different cities).

• Through the City Cards Project promote your city card to the public and trade industry under the We Love City Cards branding campaign.

• Build relationships and do business with other European cities.

4 Acquire knowledge and expertise

• Make the most of meetings industry training and personal development: by attending the ECM Summer School and learning from the Meetings Industry with its well known and respected faculty, you can both develop your career and receive 17.75 Clock Hours towards your CMP accreditation. ECM members are entitled to a discounted rate.

• Attend training sessions in all areas at all stages of your career.

5 Improve visibility and international recognition of your destination• Show that your organisation belongs to the group of

leading destinations in Europe.

• Strengthen your image in your country of being a leading tourism destination.

• Facilitate dialogue with your politician leaders through specific events like the IMEX Politicians Forum.

• Network with ECM’s partners at our events for new and exclusive business opportunities: Arrival Guides, ETOA, IBTM, IMEX, ForwardKeys, MKG, TCI Research.

• Work together with your European counterparts and be part of the team!

CONNECT TO A PLATFORM THAT IS INDISPENSABLE FOR SHARING EXPERIENCE AND BEST PRACTICE

WITH ECM INTRANET+

“ECM is the only organisation to gather once a year all CEOs of European destinations to discuss the latest market trends and new developments in policy, strategy and operations.”

“ECM also recognises that we, as members, have specific interests and provides us with the opportunity to have our own platforms, events and forums. As a delegate I like to go home, feeling loaded with insights in the topic, the challenges and the solutions, being able to project them on my situation.”

“The ECM Knowledge Groups play a strategic role in helping us develop new ideas, products, insight and solutions in the areas of City Cards, City Marketing, Digital Destinations, Research & Statistics, Tourist Information Centres or the Meetings Industry. They are a goldmine!”

Philippe VIGNON

Geneva Tourism

& Conventions

CEO

Bettina BUNGE

Erwin VAN DE WIELE

Ghent Tourist Office

Manager

Nora DOLANSKÁ

Prague City Tourism

CEO

“European Cities Marketing is the only network to connect Tourism Industry, Convention Bureaux and City Marketing organisations on a European level. We exchange our knowledge and work together to strengthen our daily business. In addition, we have the chance as CVBs to offer our services to international associations and corporate clients via special ECM platforms like Meet Europe or the India Meetings Industry Workshop.”

Members know best Dresden Marketing

BoardCEO

Barbara SCHWAIGER

Salzburg Congress

Zlatan MUFTIC

Olivier OCCELLI

Anna Lindström

Uppsala Convention

Bureau

Director

“Knowledge exchange and best practice sessions are set up according to our needs: from ambassadors’ programmes to meetings statistics, we always keep up to date of the best examples in Europe.”

“I love the fact that I can go to any ECM gathering with challenges that I face locally and come back home with a solution, all thanks to a unique environment within ECM. It’s a very open, friendly and prestigeless environment which opens for a honest dialogue and best practice sharing.“

“When it comes to looking at the future, the ECM Summer School is a unique opportunity for young professionals just entering the Meetings Industry to spend three days with some of the biggest names in our business, understand the nature of the Meetings Industry, and acquiring practical marketing skills. An unforgettable career-defining experience!”

“Every year we have more and more City Cards specialists participating to the City Cards Expert Meeting and strengthening the network. Through best practices and knowledge exchange, this meetings allow ECM member destinations to fine-tune their City Cards, their communication and marketing & sales strategy.“

Jaume MATA

Turismo Valencia

Deputy Director

“By providing data, we can benchmark ourselves in terms of performance in the Meetings Industry, finance and sponsorship structures, as well bednights and spend. For the 50% of our members who do not have their own research departments, ECM can provide a unique and essential source of information.”

Sales & Marketing

ManagerMarketing

DirectorOnly Lyon

Convention Bureau

DirectorZagreb Tourist Board

& Convention Bureau

Access to exclusive research studies, worth 4 000 € annually, included in the membership fee

Members with benefits Reduced rate for participating to the ECM Summer School Benefit from exclusive business opportunities reserved for ECM members - 15% discount to the Place Marketing Forum, dedicated to new regional marketing practices - 22% discount on your participation at Salon Mondial du Tourisme in Paris - 30% discount on your participation at City Fair workshop, dedicated to city tourism - 35% discount on your participation at the Connecting Travel Destination Showcase - 50% discount on our India Meetings Industry Workshop - 100 € discount on your registration fee to the #DTTT Global - 500 €/year discount on your digital travel guides with Arrival Guides

Access to ECM members’ exclusive events and projects - Meet Europe Workshop - We Love City Cards branding campaign - City Cards Expert Meeting

Chernivtsi

Luts'kRivne

L'vivTernopil

MembersAalborg • Aarhus • Amsterdam • Antwerp • Athens • Barcelona • Belfast • Belgrade • Bergen • Berlin • Bern • Biarritz • Bilbao • Bolzano • Bordeaux • Bratislava • Bruges • Brussels • Budapest • Bursa • Cologne • Copenhagen • Darmstadt • Dijon • Dresden • Dublin • Dubrovnik • Edinburgh • Espoo • Florence • Gdańsk • Geneva • Genoa • Ghent • Gijón • Girona • Gothenburg • Graz • Hamburg • Heidelberg • Helsinki • Innsbruck • Istanbul • Kaunas • Krakow • Lausanne • Leuven • Linz • Lisbon • Ljubljana • Lloret de Mar • London • Lucerne • Luxembourg • Lviv • Lyon • Madeira • Madrid • Malmö • Malta • Marseille • Mechelen • Monaco • Montreux • Moscow • Munich • Nice • Nuremberg • Opatija • Oslo • Paris • Porto • Poznań • Prague • Reims • Reykjavík • Rijeka • Salzburg • San Sebastian • Seville • Skopje • St. Petersburg • Stockholm • Stuttgart • Swiss Cities • Tallinn • Tel Aviv • The Hague • Thessaloniki • Timișoara • Toulouse • Turin • Turku • Uppsala • Utrecht • Valencia • Vienna • Vilnius • Zagreb • Zaragoza • Zurich

Affiliate members - national and regional organisationsCatalunya Tourism • German National Tourist Board • Netherlands Board of Tourism and Conventions

Member

Flavie BaudotActing Head

Katy Schmitt Events Coordinator

Mathilde Brunet de Courssou

Project Coordinator

Bénédicte LackCommunication & PR

EUROPEAN CITIES MARKETING 29D rue de Talant, 21000 Dijon | FranceTel: + 33 380 56 02 04 | Fax: +33 380 56 02 05 headoffice@europeancitiesmarketing.com

Fill in the ECM application form available on ECM Website ECM Board will review your candidature Once the Board approves and after reception of your payment, you will be a proud member of ECM Welcome to ECM and enjoy all benefits of membership!

COMMUNICATION

BUSINESS

KNOWLEDGE

INDUSTRY

Prin

ted

in N

ovem

ber 2

016

PARTNERS

THE TEAM

DARE TO JOIN THE ECM FORCE!

europeancitiesmarketing.com