European AR Busines Conference, Berlin
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Transcript of European AR Busines Conference, Berlin
www.hoppala.eu
Marc René Gardeya, Founder and CEO
Mobile Augmented Reality
Mass Market andBusiness Opportunities
Augmented Realityis to become the new
Mass Medium
New devices
New medium
Mass adoption
History repeating
1994 - Multimedia PC
MultimediaDevices
MultimediaDevices
Rich LocalContent
1995 - Rich Local Content
MultimediaDevices
Rich LocalContent
New MediumGains Traction
1996New Medium Gains Traction
MultimediaDevices
Rich LocalContent
New MediumGains Traction
CuratedEcosystem
1996 - Curated Ecosystem
MultimediaDevices
Rich LocalContent
New MediumGains Traction
CuratedEcosystem
MassiveDistribution
1997 - Massive Distribution
MultimediaDevices
Rich LocalContent
New MediumGains Traction
CuratedEcosystem
MassiveDistribution
Medium Specific Content
1998Medium Specific Content
MultimediaDevices
Rich LocalContent
New MediumGains Traction
CuratedEcosystem
MassiveDistribution
Medium Specific Content
Mass MarketAdoptation
1998 - Mass Market
MultimediaDevices
2008 - Multimedia Phone
MultimediaDevices
Rich LocalContent
2009 - Rich Local Content
MultimediaDevices
Rich LocalContent
New MediumGains Traction
2009New Medium Gains Traction
Layer developed by Hoppala
MultimediaDevices
Rich LocalContent
New MediumGains Traction
CuratedEcosystem
2010 - Curated Ecosystem
Massive Distribution
MultimediaDevices
Rich LocalContent
New MediumGains Traction
CuratedEcosystem
MassiveDistribution
2010 - Massive Distribution
AR Phones sold2009: 10 Mio.2010: 180 Mio.2011: 400 Mio.
2013: 1.300 Mio
Happy easter!Looking forward to see you again!
MultimediaDevices
Rich LocalContent
New MediumGains Traction
CuratedEcosystem
MassiveDistribution
Medium Specific Content
2010Medium Specific Content
MultimediaDevices
Rich LocalContent
New MediumGains Traction
CuratedEcosystem
MassiveDistribution
Medium Specific Content
Mass MarketAdoptation
??? - Mass Market
Now is the timeto start developing!
Developers Users
Brands & Content
Layar Open Platform
500 layers published
2.000 layers in development
3.000 content creators worldwide
1.500.000 downloads
Android & iPhone
Worlds Largest Platform
Global preinstallation
Tens of millions of phones with Layar preinstalled already in the shops
#1 in all markets except Japan (#2)
Layar Distribution
Best practices
City marketing
Layer developed by NAi / IN10
Entertainment
Layer developed by AugmentReality
Art
Layer developed by Superimpose / VPAP
Chris Manzione: „Key element of our layer is that the objects are site-specific. This is different than most other digital media that can be easily transfered and shared.
This requires the users presence and interaction with the site itself.“
Ubisoft‘s Splintercell
Layer developed by Muzar.org
www.hoppala.eu
Leave a messagefor your friend
Happy easter!Looking forward to see you again!
Place 3D easter eggs from web and mobile
Layer developed by Hoppala
Easter Greetings
Layer developed by Hoppala / Superimpose
Berlin Wall
www.hoppala.eu
Marc René Gardeya, Founder and CEO
THANK YO U!