EUROPE ONLINE PAYMENT METHODS: FULL YEAR 2014 · payments markets in 2014 are social networks and...

EUROPE ONLINE PAYMENT METHODS:

FULL YEAR 2014

March 2015

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General Information

Product Details

Language: English

Format: PDF & Power Point

Number of Pages/Charts: 152

Covered Countries/Regions: Europe, Western Europe, Eastern Europe, UK, Germany, France, Spain,

Italy, Netherlands, Belgium, Sweden, Denmark, Finland, Norway,

Switzerland, Austria, Russia, Turkey, Poland, Greece, Czech Republic,

Hungary, Romania, Belarus, Slovenia, Estonia

Prices

Single User License: € 1,950 (excl. VAT)

Site License: € 2,925 (excl. VAT)

Global Site License: € 3,900 (excl. VAT)

Questions Answered in This Report

What are the major online and mobile payment trends in the third largest B2C E-Commerce market

worldwide?

How do preferences for payment methods differ between online shoppers in Western and Eastern

Europe?

What are the most used payment methods in B2C E-Commerce in various countries in Europe?

How are mobile and contactless payments developing in leading countries of this region?

Europe Online Payment Methods: Full Year 2014

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Countries in Europe Show Diversity in Online Payment Methods Preference

Online and mobile payments worldwide are forecasted to top three trillion Euros in the next five

years. Mobile payment is the growth leader, outpacing online and the total payments market,

with further growth expected following the launches of varying mobile payment solutions,

including Apple Pay. Fast and one-touch checkout is a trend on the global online and mobile

payment market, with one-touch solutions released by Amazon, PayPal and Apple Pay. Another

trend is large payment companies preparing to separate from their E-Commerce parent

companies. EBay announced plans to spin off PayPal, while Alibaba revealed that it will let Alipay

go public after Alibaba’s own IPO. The players that have intensified their efforts on the

payments markets in 2014 are social networks and messengers, with Twitter, Facebook and

Snapchat launching peer-to-peer payments.

The world’s third largest region by B2C E-Commerce sales shows wide diversity in terms of

payment methods used in online shopping. While non-cash payment methods, especially credit

cards, dominate in the Western sub-region, cash on delivery and various alternative methods

are most used in Eastern European countries. Both sub-regions show potential for mobile

payments growth.

Europe’s largest online market, the UK, was dominated by credit and debit cards in terms of

payment methods in 2014, while a quarter of online shoppers dropped the purchasing process if

their preferred payment method in not offered. In Germany, invoice remained the leading

payment method, while PayPal increased its share. The payment method used the most by

online shoppers in France was “Bank Card” at the beginning of 2014, followed by “Online

Payment Service”.

In Russia, while cash remained the most used payment method in online shopping, half of

Internet users already have experience with online payments and a significant share plans to do

so more. In Hungary, Romania and Belarus, cash on delivery was likewise the most used

method. However, there are also exemptions to this trend in Eastern Europe: in Turkey card

payment dominated and grew rapidly in 2014.

Key Findings


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1. MANAGEMENT SUMMARY

2. GLOBAL DEVELOPMENTS

Online and Mobile Payment Trends and News about Players, H2 2014

Online Payment Overview and Trends, H1 2014

Value of Digital Payments, in USD trillion, 2014e & 2019f

Value of B2C E-Commerce Payment Transactions, by Method, in USD billion, and in % CAGR, 2012 &

2017f

Number of B2C E-Commerce Payment Transactions, in billions, 2011 - 2015f

Number of Mobile Payment Transactions, by Bank and Non-Bank, in billions, 2011 - 2015f

Value of Mobile Payments, in USD billion, 2013 & 2014f

Mobile Wallet Market Value, in USD billion, 2012 & 2018f

Number of NFC Payment Users, in millions, 2014e & 2019f

Share of Consumers who Used Mobile Payment In-Store or in Online Shopping, by Selected Countries,

2014e

Breakdown of Mobile Wallet Usage and Attitude Among Users in Advanced Markets, in % of

Respondents, 3 Months to March 2014

Major Concerns about Online Shopping, in % of Online Shoppers, May 2014

Reasons for Not Shopping Online, in % of Consumers who Do Not Shop Online, 2012 & 2013

Share of Consumers who Do Not Shop Online Because of Lack of Trust to Online Payment Methods, by

Selected Countries, in %, 2013

Payment-Related Reasons for Not Shopping Online More Often, Compared to Other Reasons, in % of

Online Shoppers Who Buy Online Less than Once a Month, by Selected Countries, September 2013

Payment Methods Perceived to be Safest, incl. Online, in % of Consumers, by Age Group, June 2014

3. EUROPE

3.1. REGIONAL

Breakdown of Payment Methods Most Preferred in B2C E-Commerce, in % of Online Shoppers, by

Selected Countries and Sub-Regions, 2013

Payment-Related Reasons for Not Shopping Online More Often, Compared to Other Reasons, in % of

Online Shoppers Who Buy Less than Once a Month, by Selected Countries, September 2013

Share of Internet Users who are Concerned about Security of Online Payments in Online Banking and

Online Shopping in the EU, by Country, June 2013 & March 2012

Table of Contents (1 of 9)


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3.2.WESTERN EUROPE

3.2.1. UK



Payment Methods Used in B2C E-Commerce, in % of Online Shoppers, 2014

Payment Methods Used in B2C E-Commerce, in % of Online Shoppers, by Gender, 2014

Popular Methods to Pay Online, in % of Consumers, August 2014

Major Reasons for Abandoning Online Shopping Cart, in % of Consumers who Abandoned Online

Shopping Carts, August 2014

Online Card Payment Fraud, in GBP million, by Fraud Against UK-Based Online Retailers and Overseas-

Based Online Retailers, 2012 & 2013e

Mobile Payments Conducted, by Type, in % of Internet Users, by Age Group, 12 Month to July 2014

Interest in Using Mobile Payments, in % of Internet Users Who Do Not Use Mobile Payments, by Age

Group, July 2014

Number of Cards with Contactless Payment Functionality, in millions, December 2012, December 2013

& June 2014

Number of Bank-Owned Terminals with Contactless Payment Functionality, in thousands, December

2012, December 2013 & June 2014

Number and Value of Contactless Card Transactions, in GBP million and million transactions, by Debit

and Credit/Charge Card, and in % Growth, June 2014

3.2.2. GERMANY



Breakdown of B2C E-Commerce Sales by Payment Methods, 2012 & 2013

Breakdown of Interactive Retail Sales* by Payment Methods, in EUR million and in %, 2012 & 2013

Breakdown of Payment Methods Used to Buy Digital Goods, in %, by Age Groups and Total, 2013

Top 3 Most Used Payment Methods in B2C E-Commerce, in % of Online Shoppers, Compared to

Austria and Switzerland, 2013

Preferred Payment Methods in B2C E-Commerce, in % of Online Shoppers, 2013

Offered Payment Methods in B2C E-Commerce, in % of Online Shops, 2013

Most Secure Payment Methods in B2C E-Commerce, in % of Online Shoppers, 2013

Breakdown of the Importance of Factors in Online Shopping, Incl. Payment, in % of Online Shoppers,

January 2014

Reasons for Abandoning Online Shopping Cart, in % of Internet Users, June 2014

Usage of Additional Charges for Selected Payment Methods, in % of Online Merchants, 2012 - 2014



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3. EUROPE (cont.)

3.2. WESTERN EUROPE (cont.)

3.2.2. GERMANY (cont.)

Perception of Payment Method Costs, in % of Online Merchants Offering the Method, June 2014

Breakdown of Payment Method Processing, by Own Processing and Processing Through Payment

Service Provider, in % of Online Merchants Offering the Method, June 2014

Usage of Payment Risk Check, by Payment Method and by External and Internal Risk Check, in % of

Online Merchants, June 2014

Average Order Value, by Payment Method, in EUR, June 2014

Used Payment Methods in M-Commerce, in % of Mobile Shoppers, 2013

Most Important Factors in M-Commerce, incl. Mobile Payment Security, in % of Online Shoppers, 2013

Number of Mobile Payment Users, in thousands, 2014e & 2020f

Breakdown of Mobile Payment App Usage, by Current Usage and Potential Usage, in % of Internet

Users, June 2014

Breakdown of NFC Payment Usage, by Current Usage and Potential Usage, in % of Internet Users,

June 2014

3.2.3. FRANCE


Payment Methods Most Used in B2C E-Commerce, in % of Online Shoppers, Q1 2014

Value of Card Fraud in Domestic E-Commerce Transactions, in EUR million, and Fraud Rate, in % of

Transactions, 2009 – 2013

Share of 3D Secure Transactions on Total Online Card Payments, in %, April 2011 - April 2014

Number of Retail Stores with Contactless Payment Terminals, in thousands, and in % Penetration

Rate, March 2014 - September 2014

Number of Cards with Contactless Payment Functionality, in millions, and in % Penetration Rate,

March 2014 - September 2014

Share of Consumers Who Made Payments with Mobile Phone in Store, in %, September 2014

Interest in Making In-Store Payments with Mobile Phone in the Future, in % of Smartphone Owners

Who Have Not Made Payments with Mobile Phone in Store, in %, September 2014

Places for Perspective Usage of Mobile Payments, in % Smartphone Users who Have not Made Mobile

Payments in Store, September 2014



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3. EUROPE (cont.)


3.2.4. SPAIN

Breakdown of B2C E-Commerce Purchases, by Selected Payment Methods, in %, 2014e

Most Used Payment Methods in B2C E-Commerce, in % of Online Shoppers, 2012 & 2013

Payment Systems in B2C E-Commerce, in % of Online Merchants, February 2014

Reason for Abandoning Mobile Shopping Cart, in % of Mobile Shoppers, July 2014

Breakdown of Intention to Use Mobile Payments, in % of Consumers, July 2014

3.2.5. ITALY

Breakdown of B2C E-Commerce Sales, by Payment Methods, in %, 2012 - 2014f

Value of B2C E-Commerce Payments, by Credit Card and Others, in EUR million, August 2013 - August

2014

Number of Cards and POS with Contactless Payment Functionality, in thousands, 2013

Breakdown of Attitude to Mobile Proximity Payment, in % of Mobile Internet Users, 2014e

Breakdown of Attitude to Mobile Wallet, in % of Mobile Internet Users, 2014e

Breakdown of Most Trusted Providers of Mobile Wallet, in % of Mobile Internet Users who Are

Interested in Using Mobile Wallets, 2014e

3.2.6. NETHERLANDS

Breakdown of B2C E-Commerce Payments, by Payment Method, in %, H1 2014

Breakdown of B2C E-Commerce Payments by Method, by Shopping Channel, in %, H1 2014

Breakdown of B2C E-Commerce Transactions by Payment Methods, in %, 2012/2013

3.2.7. BELGIUM

Payment Methods Offered in B2C E-Commerce, in % of Online Merchants, 2012 & 2013

Payment Methods Offered in M-Commerce via Smartphones, in % of M-Commerce Merchants, 2013



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3. EUROPE (cont.)


3.2.8. SWEDEN

Breakdown of Preferred Payment Methods in B2C E-Commerce, in % of Online Shoppers, January

2014

Breakdown of the Preferred Payment Methods in B2C E-Commerce and M-Commerce, in %, Q3 2013

Breakdown of the Preferred Payment Methods in B2C E-Commerce, in % of Online Shoppers, Q3 2012

& Q4 2013

3.2.9. DENMARK


2014


Breakdown of the Last B2C E-Commerce Purchase by Payment Methods, in % of Online Shoppers,

2013

Breakdown of Credit/Debit Card Payment for the Last B2C E-Commerce Purchase, by Card Brands, in

%, 2013

3.2.10. FINLAND


2014


3.2.11. NORWAY


2014




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3. EUROPE (cont.)


3.2.12. SWITZERLAND



Users, June 2014


June 2014

3.2.13. AUSTRIA

Breakdown of Preferred Payment Methods in B2C E-Commerce, in % of Online Shoppers, 2006 & 2013



Users, June 2014


June 2014

3.3. EASTERN EUROPE

3.3.1. RUSSIA




Payment Methods Used in B2C E-Commerce, in % of Online Shoppers, by Gender and Location, 2013

Payment Methods Used in B2C E-Commerce, in % of Online Shoppers, 2010 – 2013



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3. EUROPE (cont.)

3.3. EASTERN EUROPE (cont.)

3.3.1. RUSSIA (cont.)

Breakdown of Usage of Online Payment, by Frequency, and Breakdown of Intention to Use Online

Payment in the Future, in % of Internet Users, February 2014

Purposes of Using Online Payment, in % of Online Payment Users, 12 Months to February 2014

Knowledge and Usage of Non-Cash Payment Methods, incl. Online, in % of Internet Users in Large

Cities, Ranked by Usage, April 2014

Knowledge and Usage of E-Wallet Services, incl. Online, in % of Internet Users in Large Cities, Ranked

by Usage, April 2014

Share of Attempted Fraud Transactions in E-Commerce, by Sector, 2013

The Share of Actual Fraudulent Transactions on E-Commerce Payments with Cards, 2013

Breakdown of Online Fraud Losses, by Fraud Type, in % and in USD million, 2011 & 2012

Devices Used to Make Online Payment, in % of Online Payment Users, 12 Months to February 2014

Penetration of Users Paying Online via Mobile Devices, by Age Group and Gender, in % of Online

Payment Users in the Relevant Group, 12 Months to February 2014

Penetration of Users Paying Online via Mobile Devices, by Household Income and City Size,

in % of Online Payment Users in the Relevant Group, 12 Months to February 2014

Purposes of Making Online Payments via Mobile Devices, by Rank, 12 Months to February 2014

3.3.2. TURKEY

Breakdown of Most Used Payment Methods in B2C E-Commerce, in % of Online Shoppers, 2012

Number and Value of Domestic E-Commerce Transactions with Cards, in millions and in TRY billion, Q1

2012 - Q3 2014

Number and Value of Cross-Border E-Commerce Transactions with Cards, in millions and in TRY

million, Q1 2012 - Q3 2014

Major Payment Methods Used in B2C E-Commerce, by Rank, 2014e



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3. EUROPE (cont.)


3.3.3. POLAND

Breakdown of Payment Methods Most Used in B2C E-Commerce, in % of Online Shoppers, March 2014

3.3.4. GREECE

Payment Methods Most Offered in B2C E-Commerce, in % of Online Shops, H1 2014

3.3.5. CZECH REPUBLIC

Payment Methods Used in B2C E-Commerce, in % of Online Shoppers, by Gender and Age Group, Q2

2013


Breakdown of Online Bank Card Payments, by E-Commerce Categories, in %, by Transaction Value

and Volume, 2013

3.3.6. HUNGARY

Payment Methods Preferred in B2C E-Commerce, in % of Online Shoppers, May 2014

Value and Number of Online Payment Transactions with Cards, in HUF million and in million

Transactions, by Cards Issued in the Country and Outside the Country, H1 2010 - H1 2014

Value and Number of Contactless Payment Transactions with Cards, in HUF million and in million

Transactions, by Cards Issued in the Country and Outside the Country, H1 2012 - H1 2014



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3. EUROPE (cont.)


3.3.7. ROMANIA

Breakdown of Payment Methods Used in B2C E-Commerce, in %, 2013

Number of Online Credit Card Payments for Products and Services, in millions, 2012 & 2013

3.3.8. BELARUS

Payment Methods Most Used in B2C E-Commerce, in % of Online Shoppers, March 2014

3.3.9. SLOVENIA

Payment Methods Used in B2C E-Commerce, in % of Online Shoppers, 12 Months to March 2014

3.3.10. ESTONIA

Value and Number of Domestic B2C E-Commerce Card Transactions, by Debit and Credit Cards and

Total, in EUR million and in thousands, Q1 2013 - Q3 2014

Value and Number of Cross-Border B2C E-Commerce Card Transactions, by Debit and Credit Cards

and Total, in EUR million and in thousands, Q1 2013 - Q3 2014



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Samples


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General Methodology of our Market Reports:

This report includes the results of secondary market research: By using various sources we ensure

maximum objectivity for all obtained data. As a result companies get a precise and unbiased

impression of the market situation.

Cross referencing of data was conducted in order to ensure validity and reliability.

This report contains a Management Summary, summarizing the main information provided in each

chapter.

Besides providing information on the specific topic, every chart contains an Action Title, which

summarizes the main statement of the chart and a Sub Title, which gives information about the

country, the topic, the unit or currency, and the time period the data on the chart refers to.

Furthermore, the source of information and its release date are provided on every chart. It is possible

that the information included in one chart is derived from several sources. Then, all sources are

mentioned on the chart.

This report also includes rankings. Within these rankings, it is possible that the total amount adds up

to more than 100%. If this is the case, multiple answers were possible, and this is then mentioned in

the note of the chart.

If available, additional information about the data collection, for example the time of survey and

number of people asked, is provided in the form of a note. In some cases, the note (also) contains

additional information needed to fully understand the contents of the respective data.

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referencing them in the Action Title, the EUR values are also provided in brackets. The conversions

are always made using the average currency exchange rate for the respective time period. Should the

currency figure be in the future, the average exchange rate of the past 12 months is used.

Methodology for our Europe Online Payment: Full Year report:

This report covers the online payment market. It takes into account a wide definition of online

payment, including mobile payment.

The report starts with a global chapter, whether worldwide trends in development of online payment

methods were covered.

Regional data was presented first, while the countries were included in the order of descending B2C

E-Commerce sales.

All major countries in the region were covered, while data availability varied across the markets.

Depending on data availability, the following types of market information were included: the most

used and most offered payment methods in B2C E-Commerce, online and mobile payment trends,

number and volume of online and mobile payment transactions, information about online and mobile

payment users. For the leading countries, also online and mobile payment trends and news about

major players, such as payment providers, banks, and retailers were included.

The report includes data mostly published during the previous year (2014). The exact date of

publication of the source is stated on each chart. The time period which the data refers to differs by source.

Methodology


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WHAT IS THE TARGET AUDIENCE FOR THE MARKET REPORTS? The target group of our B2C E-Commerce reports are decision makers in top-management, for example from the departments E-Commerce, Business Development, Strategy, Marketing, etc. from large corporations worldwide.

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Internet

Google

Amazon

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1 & 1

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Deutsche Telekom

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Quotes of our Customers

Selected References


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Report Publication Date Price (excl. VAT)*

Global Online Payment Methods: Full Year 2014 March 2015 € 3,950

Asia-Pacific Online Payment Methods: Full Year 2014 March 2015 € 950

North America Online Payment Methods: Full Year 2014 March 2015 € 950

Latin America Online Payment Methods: Full Year 2014 March 2015 € 950

Middle East B2C E-Commerce Market 2015 March 2015 € 1,950

MENA B2C E-Commerce Market 2015 March 2015 € 2,450

UAE B2C E-Commerce Market 2015 March 2015 € 750

Africa B2C E-Commerce Market 2015 February 2015 € 1,750

Sub-Saharan Africa B2C E-Commerce Market 2015 February 2015 € 1,250

North Africa B2C E-Commerce Market 2015 February 2015 € 450

South Africa B2C E-Commerce Market 2015 February 2015 € 750

Brazil B2C E-Commerce Market 2014 December 2014 € 950

Latin America B2C E-Commerce Market 2014 December 2014 € 2,450

Eastern Europe B2C E-Commerce Market 2014 October 2014 € 2,950

Russia B2C E-Commerce Market 2014 October 2014 € 950

Asia-Pacific B2C E-Commerce Market 2014 August 2014 € 5,450

South East Asia B2C E-Commerce Market 2014 July 2014 € 3,450

China B2C E-Commerce Market 2014 June 2014 € 1,450

Global Clothing B2C E-Commerce Market 2015 January 2015 € 3,450

Global Online Payment Methods: Second Half 2014 December 2014 € 3,450

Global Online Payment Methods: First Half 2014 May 2014 € 2,950

Global Mobile Payment Methods 2014 December 2014 € 3,450

Global B2C E-Commerce Delivery 2014 May 2014 € 3,950

Global Cross-Border B2C E-Commerce 2014 April 2014 € 3,450

Global M-Commerce 2014: Smartphones & Tablets March 2014 € 3,450

*Single User License

Report Planned Date Price (excl. VAT)

Global M-Commerce 2015 March 2015 € 1,950

Selected Published Reports

Future Reports


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EUROPE ONLINE PAYMENT METHODS: FULL YEAR 2014 · payments markets in 2014 are social networks and...

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