EUROCITIES SPEEDNETWORKING SESSION

SOFIABULGARIA

Campaigns

Campaigns Targets Progress

SEE ME NOT DRIVE FEST

See me not drive

• The campaign was directed to:– New Employees– New Residents– Parents of New Students

• Timeline 2012: – April 28– May 1– June 16– June 30

• Location:– 4 of the major park areas in Sofia

• During all events information materials were distributed

Segments: Practical Travelers Status seekers Active Intenders Malcontented motorists Dissatisfied drivers Image-conscious intenders Car contemplators

See me not drive

• Children and parents had the opportunity to paint together

• Theme: the mobility around the city by bike, on foot, and any alternative that can substitute the car

• Brushes, paints, and canvas were provided

• Everyone could leave their message in the form of a drawing

• Professional artists were also invited to take part in the series of events

See me not drive

See me not drive

See me not drive

See me not drive

WALKING BUS

Walking bus

• The campaign was directed to:– New Residents – Parents of New Students

• Timeline 2012:– May 7, 8, 9– September 24, 25, 26

• “The walking bus” initiative was conducted with the cooperation of several schools in the district of Lozenets in Sofia

• During the two events information materials were distributed• Flags of the campaign

– Promoting video– Concluding video showing one of the organized “walking buses” with the

participation of parents and teachers

Segments: Active Intenders Malcontented motorists Image-conscious intenders Dissatisfied drivers Car contemplators

Walking bus

MY FAVORITE BUS

My favorite bus

• The campaign was directed to:– New Residents – Parents of New Students

• Timeline 2012:– May 14

• The drawing competition “My favourite bus” took place in a number of schools in Sofia

• Students were invited to join the competition with creative drawings of a “city with less car traffic”

• Hundreds of drawings full of colour and imagination are to be used as a starting point of the improvement process of the urban transportation system in the city

Segments: Active Intenders Malcontented motorists Image-conscious intenders Dissatisfied drivers Car contemplators

My favorite bus

My favorite bus

My favorite bus

BICYCLE TRAININGS

Bicycle trainings

• The campaign was directed to:– New Employees– New Residents

• Timeline 2012 and locations: – 8-10.06.2012 Borisovata garden (Ariana Pond)– 15-17.06.2012 The West Park– 22-24.06.2012 Zaimov Park– 29.06-1.07.2012 The North Park– 6-8.07.2012 The South Park– 13-15.07.2012 Borisovata Garden (Ariana Pond)– 27-29.07.2012 The South Park

Segments: Practical travelers Status-seekers Malcontented motorists Active intenders

Bicycle trainings

• The series of 7 bicycle trainings that have been the benchmark of the summer park life in Sofia

• Volunteers tried and enjoyed the bike while having a professional instructor explaining crucial safety rules

• Several corporations picked the trainings as their major team building event of the year– Motivation: turn the energy-saving choice of mobility into a part of the

company’s ethics• Partner

– The events were carried out in cooperation with the NGO “Veloevolution” which provides professional bicycle instructions

Bicycle trainings

Bicycle trainings

Bicycle trainings

Outcome

• Extensive media coverage of the events on a national scale– bTV – Walking bus, 07.05.2012

• 18 861 distributed information materials• Around 50 000 citizens of Sofia (including

children) participated in the campaigns• According to the concluding research the

messages of the campaigns reached :– 90% of the citizens of the Lozenets

district– Approximately 300 000 Sofia citizens

• 17 schools embraced the idea for the “walking bus”

THANK YOU!

Metodi Avramovmavramov@sofiatraffic.bg